proven internet marketing strategies for the next generation
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Proven Internet Marketing Strategies for the Next Generation. Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: www.kcommhtml.com/ima/leadership.pdf Contact: [email protected] | 949.443.9300 t. Sinan Kanatsiz, C.I.M. - PowerPoint PPT PresentationTRANSCRIPT
Proven Internet Marketing Strategies for the Next Generation
Presented for: the Internet Marketing Association
Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA
Presentation: www.kcommhtml.com/ima/leadership.pdf
Contact: [email protected] | 949.443.9300 t
Sinan Kanatsiz, C.I.M.
Chairman & CEOKCOMM
Chairman and Founder Internet Marketing Association
Member of the Board of DirectorsState Assistance Fund for Enterprise, Business and Industrial Development Corporation (SAFE-BIDCO)
Member of the Board of DirectorsPretend City Children's Museum
Member of the Board of GovernorsChapman University
YMCA National Outreach ChairmanYouth and Government
TrusteeBoys Town California
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History of KCOMM
KCOMM has been in business for 20 years, founded in a sewing room in Orange, California, in 1995
KCOMM works with over 100 employees and independent contractors in various countries with core competencies in several work disciplines
We have worked with over 1,000 brands, ranging from fortune 100 companies to boutique businesses in all types of industries
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Partial Clientele Snapshot
ARC Investment Partners Community Foundation of Orange / Roger Hobbs Foundation Capital Pacific Holdings (CPH) Home Builder Chapman University Emplicity Endevco Boys Town of California Herbalife IBM Lennar Homes Orange County Transportation Authority (OCTA) Oracle QLogic QuantumShpere Sony Toshiba US Auto Parts Wells Fargo
Founded in 1999 900,000 professional members Past events with Google, IBM, HP, Microsoft, Oracle, University
of Phoenix, Adobe and Yahoo Board of Directors include top
influencers related to internet Strong advocate for continued
education, CIM No-cost membership Discuss real-time topics and news Developing curriculum for University
courses and accreditation IMPACT Video:
http://www.youtube.com/watch?v=Cw67YhS3Knw
Internet Marketing Association
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Search Engine Optimization Best Practices
Organic SEO vs. Pay Per Click
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Provide Quality Content
Quality content is the #1 influence of site ranking on search engines
Research keywords relevant to each page
Use a mix of keywords and phrases that may be searched
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Identify Keywords On Your Website
Meta Tag Analysis Identify keywords on each
page of your website Write unique tags for
each of the pages on your website
Insert new meta tags into website
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Notify Search Engines Of Mobile Sites
Configure mobile sites for accurate indexing Mobile sites use a different format
from normal desktop sites Management methods and expertise
are very much different Create/submit mobile sitemap and submit
to search engines
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Search Engine Analytics
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Search Engine Keyword Analytics
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Email Marketing Best Practices
Alternative Email Marketing Programs Yield Strong Open Rate and Click Through
Email Marketing Best Practices
Comprehensive Open Rate, Click Thru Reporting
Who Opened Email, Page View Timestamp
Easy Export to CRM or Excel
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Social Media Marketing Best Practices
Social Media Best Practices and Approach
Establish your social media properties Facebook, LinkedIn, and Twitter (for some)
Build an audience of followers Post meaningful rich content Ask questions and create open engagement Mix laughter with serious business Position your content as a thought leader, never sell on social media,
educate! Create a coolness and community to your social media Monitor and engage your networks
What Social Media Properties Are Right For You?
Its all about getting “Engaged”
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Stories That Engage Us, Content = King!
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Vs.
Engaging Content – Integration, Rich Media
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Types of Content Shared by Internet Users on Social Media Sites
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Social Media Shares’ Motivations
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How B2B Decision-Makers Are Using Social Media
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Social by the numbers
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Mobile is the new “it thing”
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www.facebook.com/kcomm
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Social Media Policies and ProceduresCreated by KCOMM
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Why is Social Media so Important?
What it can do for your business:
1. Branding2. Lead generation3. Engage with customers4. Generate relevant traffic5. Customer feedback6. Announce new products or services7. Understand customer preferences8. Influence search engine rankings9. Enhance customer relationship
NuVision Federal Outbound Promotion
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NuVision Federal Case Study
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NuVision Federal Case Study
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Social Media Analytics
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Other Social Media Priorities/Options
Pinterest Google+ SnapChat Instagram Yelp YouTube
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“$3 Billion is not enough, I want more”Evan Spiegel, 23, founder, snapchat
Closing Thoughts
Internet Marketing and Social Media are Constantly EvolvingHave good consultants, team members and lead the conversation within your community, company and industryTalk to your children, grandchildren, the next generation about trends in Social Media and Internet MarketingMy daughter loves UberClosing vids: http://www.youtube.com/watch?v=0eUeL3n7fDs
https://www.youtube.com/watch?v=dllP66eSDb4
Proven Internet Marketing Strategies for the Next Generation
Presented for: the Internet Marketing Association
Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA
Presentation: www.kcommhtml.com/ima/leadership.pdf
Contact: [email protected] | 949.443.9300 t