proving the value of facebook
TRANSCRIPT
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Using Facebook for WildlifeBy Danielle Brigida @starfocus
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What’s New?
• Hashtags• New Insights• Social Graphs• Mobile Views• Photo Comments
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We Remember To…• Listen and set goals• Focus on audience• Be relevant• Track and analyze • Learn and adapt
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We Work to Create Content for Every Channel
* We optimize content with donation asks, but never ask for it directly unless it’s an emergency!
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We Cater to Passion and Audience
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We Do NOT Just “Push it Out”
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Our Techniques Grow and Adapt
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The Reality of Facebook
• Difficult to foster community• Challenging to connect with individuals• Few people interact with brands• Low response to advertisements
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Measuring Facebook:It’s about more than likes
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Tips for Effective Facebook Posts
• Use photos• Ask questions• Experiment!• Think bigger picture• Link where applicable• Create photo albums
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Empower Your Community
• Use social media to listen• Be consistent and form relationships• Ask questions• Find ways to give your supporters a voice
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Be a Reliable Resource
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Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
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Common Response to Social Measurement
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Create Reports with Actionable Data
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Use Web Analytics To:
• Know your referring traffic from social• Top content (site sections/overall)• See earned social traffic• Identify influential websites• See timing and content trends• Compare web and social audiences
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Invest in Relationships Too!
Group we created has 20 mothers blogging to
get kids outside
Grace raised $1,400 for wildlife. We met her mom on Twitter.
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Collect Qualitative Data
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Things to Consider• Users reach about 61% of their friends each
month
• Not everyone likes brand pages
• 73% of users will “unlike” you for:– Posting too frequently– When they stop liking your product– Bad customer experience
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Follow Helpful Resources
http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/
http://www.johnhaydon.com/