Facebook Value StudyValue Proposition; Example Charts; Pricing

November, 2012

2

Incentive CheckinLine

Engagement & Insight

+ =

3

CheckinLine Solution• CheckinLine turns engagement, promotion and

reach into insight.

• It does this by virtually “camping out” for users who want access to a popular item (like a giveaway) and then grants access to those who deserve it most, by way of a daily ‘check-in’.

• These ‘check-ins’ create deep interactions between brand and passionate consumer; an opportunity to tap into their thoughts, preferences and opinions.

4

Leverage the social graph

Leverage existing fans and recruit new ones…

CheckinLine runs as a simple Facebook competition application (with the ability to also run simultaneously via client websites)

5

Value PropositionMapping the world’s perception of value…starting with Facebook.

Promotion

Basic Analytic

sReach

In-Depth interacti

ons

Research &

Insights

Targeted advertisi

ng

Existing Facebook Competitions

CheckinLine ✚

PERMIT REQUIRE

D

NO PERMIT

CheckinLine motivates users to return to a Facebook page multiple times (over 65% repeat visitation). Engaged users = Greater timeline & newsfeed penetration (refer: Facebook EdgeRank Formula)

6

The Value Study

With what do users interact?

How do users interact?

What values drive user interaction?

77

Focusing the investment in Facebook to areas that Social Media Users value…

In life, we all consider our decisions as a trade-off or balance…

“What am I going to get out of it vs. the amount of time or effort I need to put into it”

This is true when it comes to Facebook. With a huge array of competing information & entertainment, there

are elements that will encourage users to engage more, or to switch off

The concept of value helps us to identify the elements we need to include in our content to tip the BALANCE IN OUR FAVOUR – where users believe the content is

worth their time, and therefore will engage and act on what they have seen

What are the elements of our

content that users value?

Focus on the elements of high

value, make them want to engage

…and make them want to

share/like/comment on our content to share with others

88

How do we determine the elements that drive greater perceived value in our content?

1 Measure social media engagement

Who are the users in the CheckinLine?How engaged with social media are they?What actions have they taken recently when it comes to brands, friends, social groups, etc.

2 Brand relationship

Thinking about a user’s recent activity…Who was it for, what did they do, why did they do it?How does this link to their current relationship with a brand?

3 Attributes that drive value

What are all the elements that may or may not be considered when sharing/liking/commenting?Which have the greatest impact at driving action?Measure across an 8-dimension value model

4 Profiling and understanding

How does this information look for leader and followers (Mavens)?Profiling the information to understand differences by sub segments in the market

9

A snapshot of key, usable information from this value study

Findings can be analysed to understand where differences exist by category, brand types, content typeAdditional variations of the study can be accommodated on request

Hierarchy of factors driving engagement with content

Information resulting from the Facebook value study is designed to be simple, clear and immediately actionable – what are the areas I need to focus on with my social media activity to drive up user engagement?

10

A snapshot of key, usable information from this value study

Findings can be analysed to understand where differences exist by category, brand types, content typeAdditional variations of the study can be accommodated on request

Understanding of segments in the marketWhat clusters of attitudes create sub-groups in the market?

11

A snapshot of key, usable information from this value study

Findings can be analysed to understand where differences exist by category, brand types, content typeAdditional variations of the study can be accommodated on request

How do perceptions change by specific actions?

12

Incentive CRM

Segmentation

Leads

Insight

Profiles

Merge Social with CRM

13

Pricing

Essential App Standard Value Studynon-specific brand testing

$5,000 + GST

Premium App Custom Value Studyspecific brand testing

$8,000 + GST

Data Set Complete CSV $2,750 + GST

Analytics Services Additional Segmentation Quoted on request

ben@checkinline.com +61 417 323 809