what's the real value of a facebook fan?
TRANSCRIPT
Lana VitsupProduct Manager, Social
Media, NBC Universal
@thelanaproject
What's the Real
Value of a Facebook Fan?
1
Social Networks Are Popular
What's the Real Value of a
Facebook Fan?2
Everyone is doing it!
Time is money
Don’t forget about these guys
What's the Real Value of a
Facebook Fan?3
Assessing the Value of a Fan
What's the Real Value of a
Facebook Fan?4
$3.60 per fan
Assessing the Value of a Fan
What's the Real Value of a
Facebook Fan?5
RE-Assessing the Value of a Fan
Value of a fan is ZERO.... UNTIL…
Brand Awareness
Page Views
Monetization
What's the Real Value of a
Facebook Fan?6
GOALS ARE SET
Let’s get creepy
Analyze basic brand engagement
Analyze your site
What's the Real Value of a
Facebook Fan?7
VS
Who Has More Valuable Fans?
What's the Real Value of a
Facebook Fan?8
Who Has More Valuable Fans?
What's the Real Value of a
Facebook Fan?9
What's the Real Value of a
Facebook Fan?10
Facebook Insights
What's the Real Value of a
Facebook Fan?11
Use Facebook
Insights!
Located in the left
rail under your
page’s profile
picture
Insights Summary Sort by posts, reach, engaged
users, etc
Likes How many new fans did your
page get over time
Demographics info, source of likes, unlikes
Reach How many unique people saw
your posts
Demographic info, who and how you reached them, page views and referral sources
Talking About This Number of people who have
made a story about your page
How many of their friends saw your content
Twitter Tools
What's the Real Value of a
Facebook Fan?12
Twitalyzerhttp://www.twitalyzer.com
Klouthttp://www.klout.com
SocialSeekhttp://www.socialseek.com
Socialmentionhttp://www.socialmention.com
MentionMapphttp://www.mentionmapp.com
Measure Page Views and
More
What's the Real Value of a
Facebook Fan?13
Social Media is a gateway
drug to your content
Give them a reason to click on your links
Once they get there…
Keep it current
Keep it interesting
Send newsletters
What's the Real Value of a
Facebook Fan?14
