the value of a facebook fan 2013
DESCRIPTION
How much is a Facebook fan worth? In April 2013 Syncapse attempted to answer that question through the release of its latest research study, "THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA" (updating previous Syncapse research from 2010). Michael Carney of Netmarketing Courses has prepared this presentation summarising the new study, as one of the resources available for our online training courses in social media marketing. For more information, please see http://www.netmarketingcourses.com or follow us online: http://www.facebook.com/netmarketingcourses http://www.linkedin.com/company/netmarketing-courses http://www.youtube.com/netmarketingcourses http://www.gplus.to/netmarketingcourses http://www.twitter.com/netmarketingcTRANSCRIPT
ONLINE TRAINING COURSES FOR BUSINESSES
VALUE OF A
FACEBOOK FAN 2013
WWW.NETMARKETINGCOURSES.COM
Results of a 2013 research study by
THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA
http://www.syncapse.com/value-of-a-facebook-fan-2013
As Reported by www.netmarketingcourses.com
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$174.17 U.S.
AVERAGE VALUE OF A FACEBOOK FAN
The Syncapse study indicates that BRANDS WITH LOWER RETAIL PRICES
OR PRODUCTS THAT HAVE AFREQUEST REPEAT PURCHASE CYCLE
have lower Fan values
$70.16 SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A COCA-COLA FAN ON FACEBOOK IS WORTH
$132.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A DISNEY FAN
$289.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$405.54
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$1,613.11
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
FANS SPEND MORE
$610
$256 FANS
NON-FANS
$292 $188
FANS NON-FANS
$125 FANS
NON-FANS $83
$112 $62
FANS NON-FANS
AND FACEBOOK FANSARE MORE LIKELYTO BUY YOURPRODUCTS
79%PURCHASE INTENTION
NON-FANS 23%
89%PURCHASE INTENTION
NON-FANS 56%
86%PURCHASE INTENTION
NON-FANS 60%
HOW SYNCAPSE CALCULATED FAN VALUES
1. PRODUCT SPENDINGThe difference in spending habits on each brand within the category
2. LOYALTYThe consumer intention to keep
purchasing the brand in the future
3. PROPENSITY TO RECOMMENDEDProbability and propensity for word-of-mouth
recommendations to lead to future sales
image courtesy flickr.com/photos/pyth0ns/6773415631/
4. MEDIA VALUEEfficiencies of earned reach and frequency
via the Facebook platform
image courtesy http://www.flickr.com/photos/jrhode/4169516827/
5. ACQUISITION COST
Efficiency of Fans in enticing others
to participate and drive organic membership
image courtesy http://www.flickr.com/photos/ax2groin/539877487/
6. BRAND AFFINITYThe perceived personality or the emotional draw
felt by Fans towards their brands
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