pru solution

8/2/2019 Pru Solution

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© Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

ICICI Prudential ARR

Bangalore, March 2011




Solution overview

• Efficiency and simplicity

• Interactive user experience

• Automation and customization

YYYYMMDD_Name of presentation | 2




As-Is Scenario





Value proposition


PAYBACK

Simplify userexperience

Multi channelredemption

Reduce cost

Operationalautomation

Better vendormanagement

Coalitionprogram


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Contest management

ICICI Prudential IACMS | 5

Redemption

Credits module

Ops workflow (maker/checker)

Rewardsmodule

CatalogManagement

system

LMS

User Management

ContestManagement

BetterCatalog &

Vendor

management

PAYBACKmicrosite

Simple andintuitive userexperience

Coalitionloyalty

program



Phase 1

• Efficiency and simplicity – Integration with PAYBACK

– PAYBACK account to Advisors

– Multi channel earn and burn through coalition

– Simplify vendor management and logistics via PAYBACK




Phase 2

• Interactive user experience – Role based administration

– Intuitive “R&R” module for contest management

– Advisor collaboration through better interactive experience

– Intuitive and easy navigation




Phase 3

• Automation and customization – Operational work flow and data automation

– Cost reduction

– Faster turnaround for operation jobs like uploads, approvals, processingetc.

– Notifications via SMS and emails for processes like approvals, uploadstatus etc.




Phase 1

Release schedule


Phase 2 Phase 3

First 10 Weeks

1. Integration with

PAYBACK for earn points

2. PAYBACK redemptioncatalog for redemption

3. Vendor management by

PAYBACK

Next 12 weeks 1. User management

2. Contest

management

3. Credits module

4. Maker/checker

facility

5. PayDirect module

6. Exception module

Last 10 Weeks

1. Operations automation

2. Subscriptions, Profiler

requests

3. Helpline module

4. Email and SMS

communications



Data Points

• Total of 31 contests ran during the period 01st

Jan to 29th

Feb 2012

• 2063 orders for the contests ran during the period 01st Jan to 29th Feb 2012

• Value of orders burnt for the same period is Rs.9,47,624

• Daily about 100 to 200 orders received on redemption catalog

• About 3000 to 5000 orders per month

• Currently 977 products on live catalog

• There are 20 to 50 requests per day who are applying for new Pay-Direct card and 500 to 800on monthly basis

• Total points which gets transferred to advisors to Pay-Direct card ranges from 50,000 to

1,80,000



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Thank You!

Loyalty Solutions & Research Private Ltd.4th & 5th Floors, Kabra Excelsior,#6A7th Main, 1st BlockKoramangala Industrial LayoutBangalore - 560 034

Tel: +91 80 4031 6468Fax: +91 08 4031 6457

www.payback.inwww.payback.net




Points to ponder

• Point and Credits expiry

– The points earned for a contest will expiry after 18 months (configurable at system level)

– The un-claimed credits expire at the end of the window period which is defined for each credit

– The expiry runs on the last day of every month

• Bhandhan tier

• Non-servicable areas

• Interface with LifeAsia


pru solution

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