ps group 3
TRANSCRIPT
Promotional Strategy
Group 3
When Controversy Sparks Buzz
and When It Doesn’t
Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi Khatri (PGP31223)
Shock MarketingDeliberately, rather than inadvertently, startling and offending the audience by violating norms for social values and personal ideals
How bad can the controversies be?
So bad, that you can’t even think of…
Cadila Healthcare
Levi’s Stay Unbuttoned
It’s Not always Sex!
Kalyan Jewellers Sahara Q-Shop
Can controversies be good for you?Can they help you make money?
Yes, they can…!!
Camlin Permanent Marker
Dabur Vatika
Yes, they can…!!
Myntra: Bold is Beautiful
What makes it different?
Identifying the sweet spot
How much is too much???
Understand your Audience!
Understand Your Media!
Invisibility
Invisibility on Demand
Closed Circles