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DCOM/CMIA june 2013 PSA PEUGEOT CITROËN

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Page 1: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

DCOM/CMIA – june 2013

PSA PEUGEOT CITROËN

Page 2: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

Sommaire

I. Group Overview

II. Strategy and Activities

III. Implantations

IV. Key facts

V. Annexes

2

Page 3: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

I. Group overview

Page 4: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

1810 - The Peugeot company launches its metallurgy business

1890 - First petrol car manufactured by Peugeot

1919 - Launch of the Type A car, the first Citroën car

1945 – Launch of the Peugeot 403, the first Diesel version

1976 - The PSA Peugeot Citroën Group is created by the merger of Citroën S.A. and Peugeot S.A. Automobiles Peugeot and Automobiles Citroën become wholly-owned PSA Peugeot Citroën subsidiaries

1979 - Creation of Compagnie Générale de Crédit aux Particuliers (Crédipar)

1983 – Launch of the Peugeot 205 : versions GTi and Turbo 16 win the rallyes

1998 - Acquisition of Sevel Argentina by PSA Peugeot Citroën

1998 – ECIA completes a friendly acquisition of equipment manufacturer Bertrand Faure. The new company, named Faurecia, is more than 50% owned by PSA Peugeot Citroên.

The end of 90th – the 206 and the 307 become the commercial success of the Group

2000 - Diesel particulate-filter system unveilled and introduced.

2002 - Joint-venture DPCA created with Dongfeng Motors to expand cooperative production of Peugeot and Citroën models in China.

2011 – Launch of the 3008 Hybrid 4, the first Hybrid Diesel car

2011 – Creation of the Foundation PSA Peugeot Citroën

2011 – Signature of a joint-venture with China Changan Automobile Group in China

2012 - PSA Peugeot Citroën and General Motors create a long-term and broad-scale global strategic alliance

2012 – Launch of the full production in Kaluga (Russie)

2012 – Launch of the 208, 301, Citroën C Elysée, new RCZ

2013 – Launch of the 2008, of the new Citroën C4 Picasso

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HIGHLIGHTS

Page 5: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Key figures 2012

Revenue of €55,4 billion

2,9 vehicles sold worldwide

Europe’s number two carmaker with a 12,7 % share of the market

202 100 employees worldwide

38% of sales of assembled vehicules generated outside Europe

Operations in 160 countries

Leader in light commercial vehicles, with a 20,8% market share

Page 6: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

6

Group worldwide sales 2012

Latin America**

284 000

* Western, central and eastern Europe ** Argentina + Brazil + Chile + Mexico

Rest of world

69 000

Russie Ukraine

CEI

Russie Ukraine

CEI

Russia Ukraine

CIS

88 000 Europe 30 *

1 758 000

Asia

462 000

Africa Middle East

160 000

Worldwilde sales in 2012 2 965 000 vehicles

CKD units

144 000

Page 7: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

The Executive Board and The General Management Committee

Purchaising Yannick BEZARD

Industrial Operations and Supply Chain

Denis MARTIN

Communication Jonathan GOODMAN

Strategy Yves BONNEFONT

Chairman

Philippe VARIN The Managing

Board

Asia

Grégoire OLIVIER

The General Management Committee

Finance Jean-Baptiste de CHATILLON

Programmes Jean-Christophe QUEMARD

Research and Development Gilles LE BORGNE

Citroën Brand Frédéric BANZET

Peugeot Brand Maxime PICAT

Human Resources Philippe DORGE

Legal Counsil Pierre TODOROV

Member of the Managing Board Carlos Tavares

Page 8: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Rest of world 46 346

64 691 Europe (excl. France)

France 91 171

Data at 31.12.12

The Group’s men and women (december 2012)

Breakdown by region Of whom 58 % in the automotive division

Of whom 59 % production operators

Women account for 30 % of staff

202 108 employees worldwide

Page 9: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

II. Strategy and Activities

Page 10: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Stategic priorities in 2013

Upmarket

- Two powerful differentiated brands

- Product offensive : 17 international launches in 2013

Internationalization

- Priorities : China, Russia, Latin America

- Objective: 50% of realized sells out of Europe in 2015

Operational efficacy: A return to profitability

- The Rebound Plan 2015

- More targeted investment and economies of scale through global approach

- Focus on two global platforms

- Doubling the volume figure

These three priorities are based on the Alliance with General Motors

The responsible development is a foundation of the Group's strategy

Page 11: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Two brands with powerful differentiated identities

Page 12: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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PEUGEOT : Motion & Emotion

2008 HYbrid Air

Peugeot 2008

Brand Promise

208 GTi and 208 XY

Page 13: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

PEUGEOT: our strengths in urban mobility

Mobility objects :

Services:

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A complete range of scooters

Electric vehicles A new scooter with 3 wheels Métropolis

a complete range of products VAE and bycicles

15 000 clients 70 % of them are new 52 % : high income groups 55 % of them have an intention to buy a new car in next 2 years

Peugeot connect SOS and assistance with BTA

Peugeot Connect Apps

Connected services:

Page 14: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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CITROËN : Creative technology

Page 15: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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CITROËN: Creative technology

Page 16: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Innovative technologies to restrict CO2 emissions

► JV BMW Peugeot

Citroën

► 3008 Hy4

1er véhicule

hybride diesel

132g 128g

135g

Ventes en Europe ≤ 120g CO2/km : 811 000 en 2011

Diesel 207,

DS3 & C3 HDI

99g CO2/km

► New Stop & Start

► VE iOn & C-Zero

► Essence 1L 3 cyl

≤ 99g CO2/km

► 508 Hy4

► 508 RXH

► DS5 Hy4

► Hybrid

plug-in

< 50g

CO2/km

Réglementation

européenne

130g en 2015

95g en 2020

130g

120g

2009 2010 2011 2012 95g

Emissions moyennes CO2/km

2020

110g 122,5g

Page 17: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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The customer services innovation

To be in touch for customer's security

The offer of financial services adapted to our clients

An upmarket strategy

Page 18: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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To make the Internationalization happen

- Target: 50% of sales out of Europe in 2015

(38% in 2013)

- Three priority areas of development:

• China

• Latin America

• Russia

Page 19: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Operational efficiency : Back to profitability

- Rebound Plan 2015

- Operational efficiency: more economies of scale through the international approach and the Alliance with GM.

- Concentration of volumes on two global platforms

- Doubling of car silhouette volume production

Page 20: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

To support the global strategy : The Alliance with GM

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Three Common Vehicle Platform Development Projects

A definitive agreement to create a joint purchasing organization in Europe supported by a purchasing joint venture

Exploration of futher global initiatives

Page 21: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Deploying an innovative, responsible human resources policy

Responsible development of the Group is expressed with following objectives:

- Promoting a human resources policy that encourages each individual’s development

- Nurturing a dense and effective social dialogue : 140 agreements were signed in 2012

- Skills managing: 28 areas of mobility and professional development were opened in France to consult and support employees

Page 22: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Fondation PSA Peugeot Citroën

Support of non-profit projects:

Mobility and insertion

Mobility and education & culture

Mobility and disability

Mobility et environment

Strengthening the Group's sponsorship policy

Actions around the world: territorial anchoring

Implication of employees

Submit your project online:

www.fondation-psa-peugeot-citroen.org

Responsible development

Page 23: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Non-automotive activities

Financing

Automotive equipment

Page 24: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

III. Implantations

Page 25: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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1st patent depositor in France

6 technical centres, 4 of which in France

Dedicated teams in China and Latin America designing vehicles tailored to our priority growth regions

2 test centres

1 design centre

Design and R&D

€1 987 million spent on R&D in the automotive branch in 2012

(5.2 % of revenue)

Page 26: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Sites close to our markets

Joint venture sites

* Vesoul : manufactures and ships vehicle components

Porto Real

Buenos Aires

Wuhan

Kaluga

Rennes

Poissy

Mulhouse Sochaux

Vigo

Mangualde

Madrid

Aulnay

Sevelnord

Val di Sangro (Sevelsud)

Vesoul *

Kolin

Trnava

Shenzhen

Page 27: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Porto Real

Jeppener

Joint venture site

Xiangyang

Douvrin

Caen

Sept-Fons

Mulhouse

Saint-Ouen

Valenciennes

Trémery

Metz

Charleville

Hérimoncourt

Powertrain and casting plants

Shenzhen

Page 28: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

IV. Highlights in recent months

Page 29: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Key facts in 2012

Global strategic Alliance

EP, international Engine of the year 2012

Kaluga, start of full production

PSA announced a rebound plan

Announcement of the futur production of VUL in Sevelnord

20 years of Dongfeng Peugeot-Citroën Automobile

Page 30: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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Find out more about…

The PSA Peugeot Citroën Group at www.psa-peugeot-citroen.com

or read the 2012 Annual Report at www.raportannuel.psa-peugeot-citroen.com/

The Peugeot brand www.peugeot.com

The Citroën brand www.citroen.com

Corporate Social Responsibility www.psa-peugeot-citroen.com/fr/publications

The PSA Peugeot Citroën Foundation www.fondation-psa-peugeot-citroen.org

PSA Peugeot Citroën on Facebook www.facebook.com/psacareers

PSA Peugeot Citroën on Twitter www.twitter.com/PSA_news@PSA_news

YouTube: youtube.com/psapeugeotcitroen

Page 31: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

V. Annexes

Page 32: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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16 automotive production sites (1/2)

PSA and joint venture production sites Models produced at 31.12.2012 Production 2012

Aulnay (France) C3 119 900

Mulhouse (France) 206+, 208, 308, C4, DS4 223 900

Poissy (France) 208, C3, DS3, DS3 Cabrio 264 000

Rennes (France) C5, C5 Tourer, 508, 508 SW, 508 RXH 129 600

Sochaux (France) 308, 308 CC, 308 S, 3008, 5008, DS5 316 700

Madrid (Spain) 207, 207CC, 207SW 76 400

Vigo (Spain) 301, C-Elysée, C4 Picasso, Grand C4 Picasso, Berlingo, Partner, Berlingo et Parter électriques 298 300

Mangualde (Portugal) Partner, Berlingo 43 900

Trnava (Slovakia) 208, C3 Picasso 215 300

Buenos Aires (Argentina) 207, 308, 408, Partner, C4, Berlingo 131 900

Porto Real (Brazil) 207, C3, C3 Picasso, C3 Aircross 95 700

Page 33: PSA PEUGEOT CITROËN - Aix-Marseille Universitycrvm.ism.univ-amu.fr/simvir/document/slides_ENG_MAY_2013.pdf · The PSA Peugeot Citroën Group at or read the 2012 Annual Report at

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16 automotive production sites(2/2)

PSA and joint venture production sites Models produced at 31.12.2012

Production 2012

Sevelnord* (France) 807, C8, Expert, Jumpy 59 500

Sevelsud* (Italy) Boxer, Jumper 90 700

Kaluga* (Russia) - SKD** 308, C4, C-Crosser, 4007 34 00

Kolin* (Czech Republic) C1, 107 140 700

Wuhan* (Chine) 307 Sedan, 206, 408, 508, 3008, C-Elysée, C-4 L, C-Triomphe, C-Quatre, C2 Chine, C5 442 500

* Joint venture ** Semi knocked down (assembly)

Production on our partners’s sites Models produced at 31.12.2012

Production 2012

Bursa (Turkey) - Karsan Partner, Berlingo 11 200

Bursa (Turkey) - Tofas Nemo, Bipper 51 500

Okazaki (Japan) - Mitsubishi 4008, C-Crosser, C4 Aircross 32 300