psy 305 project
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Blake MycoskieThe inspirational story of a young man with a big heart
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Biography•Born in Arlington, Texas
•August 26, 1976
•34 years old
•Entrepreneur
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FamilyFather: Mike Mycoskie
Mother: Pam Mycoskie
1 sister: Paige Mycoskie
1 brother: Tyler Mycoskie
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Education•James Martin High School (Arlington, Texas)
•St. Stephens Episcopal School (Austin, TX)
•Undergraduate work at Southern Methodist University
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College•Southern Methodist University
•EZ Laundry Service
•Age: 19
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Business History
•EZ Laundry
•Mycoskie Media•Drivers ED Direct•TOMS
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The Amazing Race
•Second Season
•Competed with His sister Paige Mycoskie
•Came within 4 minutes of winning the $1 Million Dollar Prize
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Toms
•founded in 2006•Based on the alpargata shoe•10,000 sold in the first year
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Accomplishments& Recognitions• People’s Design Award
• featured in Numerous Magazines• The Los Angeles Times• The New York Times• PEOPLE Magazine• TIME Magazine• VOGUE• Elle• Oprah Magazine
• 2009 ACE award by Secretary of State Hillary Clinton
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The Big Five
Extraversion
• Talkative
• Sociable
• Adventurous
www.youtube.com/watch?v=pa7PEdsAipU
Low High
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The Big Five
Agreeableness
• Good-natured
• Cooperative
• Mild/jealous
Low High
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The Big Five
Conscientiousness
• Responsible
• Scrupulous
• Persevering
low High
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The Big Five
Emotional Stability
• Calm
• Composed
• Poised
Low High
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The Big Five
Openness
• Imaginative
• Artistic
• Culture
“I spend most of my days in far off places around the world and spreading the TOMS story on college campuses across the country”
Low High
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Wiggin’s Circumplex
Love
Status
Arrogant
Unassuming
Unassured-submissive
Aloof-introverted
Cold-hearted
Gregarious-extraverted
Warm-agreeable
Assured-dominant
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Myers-Briggs Type Indicator
Extraversion- involved with people
Intuition- Notices what’s possible
Feeling- Prefers value oriented way of processing information
Perceiving- Live spontaneously
EIFP
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The Big Three Motives
nAch
nPow
nInt
“Paige and I are very ambitious, over achieving, and self-promoting.”
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Maslow’s Hierarchy of Needs
Self-Actualiz
ation
Esteem
Belongingness
Safety
Physiological
•Problem –focus
•Genuine desire to help the human race
•“I believe each of us has a mission in life, and that one cannot truly be living their most fulfilled life until they recognize this mission and dedicate their life to pursuing it.”
On the path
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TOMS
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The Toms Story
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet.
Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need.
Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.
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Why Shoes?
• Children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.
A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
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Podoconiosis
Podoconiosis is a fungus that gets into the pores on the bottom of the feet and eventually destroys the lymphatic system.
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Giving is Catching On
Ralph Lauren sold co-branded Polo Rugby TOMS, giving a matched pair with every pair sold.
Element Skateboards has issued limited edition TOMS + Element shoes as well as a One for One skateboard.
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TOMS Today
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TOMS Today
As of September 2010, TOMS has given over one million pairs of new shoes to children in need through giving partners around the world.
Campus Club
One for One