psychology and ux design
TRANSCRIPT
-
EkatErina SolomEina
Psychology and UX design
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
twittEr
@Flondonacademy @theMindgym @outreachdigit
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
DesignUser Experience
-
facebook.com/Futurelondonacademy
https://www.youtube.com/watch%3Fv%3DcbEKAwCoCKw
-
facebook.com/Futurelondonacademy
98% or more of all brain activity is completely unconscious
Michael Gazzaniga
-
facebook.com/Futurelondonacademy
Users brain
-
facebook.com/Futurelondonacademy
Designers brain
TesTers brain
Users brain
-
facebook.com/Futurelondonacademy
Designers brain
TesTers brain
Users brain
-
facebook.com/Futurelondonacademy
Users brain
-
facebook.com/Futurelondonacademy
1. sensaTion
2. PercePTion
3. Decision making
4. reacTion
-
facebook.com/Futurelondonacademy
1. sensaTion
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
exTernalbannErs
CTa
Email
app iCon
inTernalroUTinEs
plaCEs
pEoplE
EmoTions
-
facebook.com/Futurelondonacademy
because of uncertainty
social ignorance
or Proof
-
facebook.com/Futurelondonacademy
2. PercePTion
-
facebook.com/Futurelondonacademy
minDfUlness flow
meaning
-
facebook.com/Futurelondonacademy
7 plus or minus 2 rule is not always true
3-4 iTems
aT a Time
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
proximity similarity closure simmetry
visUal gesTalT
-
facebook.com/Futurelondonacademy
proximiTy similariTy
-
facebook.com/Futurelondonacademy
ClosUrE simmETry
[ ] { } ( )
-
facebook.com/Futurelondonacademy
interruption speed (67 milliseconds)
change blinDness
http://www.gocognitive.net/sites/default/files/change_blindness.v.0.93_0.swf
-
facebook.com/Futurelondonacademy
familiariTy & clariTy
= illUsion of
TrUTh
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
from 12 to 10 to 8 second
aTTenTion sPan
-
facebook.com/Futurelondonacademy
small chunks of text angry face vs happy face
we reaD only 20%
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
3. Decision making
-
facebook.com/Futurelondonacademy
and how to stay happy
To choose or noT To
choose
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
making decisions diminishes will power
make a choice
vs have a choice
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
The aroma of warm bread spread tantalizingly out of the bakery.
-
facebook.com/Futurelondonacademy
b_ _ T_r
-
facebook.com/Futurelondonacademy
older people = walk slower money = more selfish big leader portraits = more obedient How happy are you?
Priming
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
4. reacTion
-
facebook.com/Futurelondonacademy
pain is more when we dont know why
PeoPle neeD feeDback
-
facebook.com/Futurelondonacademy
exPeriencing self vs.
remembering self
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
TesTers brain
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
reduce social desirability bias and ecological validity
DonT leaD Them
-
facebook.com/Futurelondonacademy
and other distractions
swivel chairs
-
facebook.com/Futurelondonacademy
and matching them with conceptual models
menTal moDels
-
facebook.com/Futurelondonacademy
Designers brain
-
facebook.com/Futurelondonacademy
pleasure + purpose
haPPiness & creaTiviTy
-
facebook.com/Futurelondonacademy
stick to3-7 members, introverts + extroverts
PeoPle
-
facebook.com/Futurelondonacademy
and innovation catalists
PiraTes
-
facebook.com/Futurelondonacademy
To be creative forget about others
brain
-
facebook.com/Futurelondonacademy
Find yoursriTUals
-
facebook.com/Futurelondonacademy
-
facebook.com/Futurelondonacademy
The Uberfication of everything is turning San Francisco into an assisted living community for the young.
Startup L. Jackson
-
facebook.com/Futurelondonacademy
Predictibly Irrational Dan Ariely
Influence: The Psychology of Persuasion Robert Cialdini
Cognitive ergonomics Don Norman
Thinking, Fast and Slow Daniel Kahneman
Drive Daniel H. Pink
book lisT
-
facebook.com/Futurelondonacademy
QUesTions?
-
stay connected
EkatErina SolomEina
@FlondonacadEmy @thEmindGym
@outrEachdiGit
facebook.com/Futurelondonacademy