psychology of colours by ayesha aftab
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TRANSCRIPT
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PSYCHOLOGY OF COLOURS
Ayesha Aftab Malik Khadija Ijaz
International Islamic University Islamabad
What are colors????
Four basic colours.
• Red
• Blue
• Yellow
• Green
Red• Positive:
Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
• Negative: Defiance, aggression, visual impact, strain.
Red
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Effect on mood
• Power
• Strength
• Excitement
• Warmth
• Passion
Blue
• Intellectual
• Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
• Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Blue
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Effect on mood
• Calming
• Tranquilizing
• Cooling
Yellow
• Emotional
• Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
• Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
Yellow
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Effect on mood
• Happiness
• Stimulation
• Clear thinking
Green
• Balance
• Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
• Negative: Boredom, stagnation, blandness, enervation.
Green
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Effect on mood
• Freshness
• Coolness
• Calmness
• Clarity
• Growth
Violet
• Spiritual
• Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
• Negative: Introversion, decadence, suppression, inferiority.
Violet
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Effect on mood
• Spiritual
• Pure
• Mysticism
• Creativity
Orange
• Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
• Negative: Deprivation, frustration, frivolity, immaturity.
Orange
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Effect on mood
• Warmth
• Stimulation
• Enthusiasm
• Exuberance
Pink
• Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.
• Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
Pink
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Effect on mood
• Sensitivity
• love
Grey
• Positive: Psychological neutrality.
• Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Grey
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Effect on mood
• Lack of confidence
• Fear of exposure
Black
• Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
• Negative: Oppression, coldness, menace, heaviness.
Black
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Effect on mood
• It signifies
• Power
• Seriousness
• Authority
• Responsibility
White
• Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
• Negative: Sterility, coldness, barriers, unfriendliness, elitism.
White
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Effect on mood
• Uncompromising
• hygienic
• clean
Brown
• Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
• Negative: Lack of humor, heaviness, lack of sophistication.
Brown
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Effect on mood
• Warmer
• Softer
• Solid
• Supportive
• Reliable
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