The art ofcommunication is thelanguage ofleadership.James Humes

Becoming aBetter CommunicatorFor Council and District PTA Leaders

What we’ll talk about:• Why communication is key• Choosing the right tool for the right

job• Resources and tools available to help you• The PTA online community

• Opportunities for feedback and connecting

• Posting pictures of kids• Handling difficult online situations

Traditional• Word of Mouth• Personal Touch• Publications/Fliers• Direct Mail• Advertising• Newspapers

Digital• Website• Email• Social Media• Mobile• Blogs• Video

Five Reasons for a PTA Facebook Page:

Remin

ders Relations

hips Recruit

Educat

eMobiliz

e

California State PTA

california_state_pta

www.capta.org

toolkit.capta.org

@CaliforniaPTA

Homework:• Join the PTA social media community on your

favorite platform (FB, Instagram, Twitter)

• Like, post or share something weekly/monthly

• Explore the capta.org website

• Talk with each of your counterparts at the unit level personally and ask them what support they need.

California State PTACarol Green

Vice President for Communications

communications@capta.org

Michelle Eklund

Director of Communications and Strategic Initiatives

meklund@capta.org

socialmedia@capta.org