ptc update and strategy michael m. campbell svp product management, desktop products ptc/user...
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PTC Update and StrategyMichael M. CampbellSVP Product Management, Desktop Products
PTC/USER Benelux Event – April 22, 2009
Forward looking information subject to change without notice.
Agenda
Introduction
PTC Numbers
Customer Challenges
PTC Product Development System
How PTC Approaches the Product Development Market
PTC Product Strategy Update
Q & A
2 © 2009 PTC
Forward looking information subject to change without notice.
A Leading Provider of Product Development Solutions
Employees (as of 9/30/08) ~5,000
Customers ~50,000
FY’08 revenue $1,075M
FY’08 non-GAAP operating margin* 22%
Cash and equivalents (as of 9/30/08) $253M
*Non-GAAP operating margin excludes certain GAAP expenses, including acquisition-related expenses, stock-based compensation and restructuring charges; EBITDA is earnings (excluding stock-based compensation and restructuring charges) before income taxes, depreciation and amortization
3 © 2009 PTC
Forward looking information subject to change without notice.
Customers Face an Increasingly Complex Challenge
Engineering Calculations
Electrical
Do
cum
enta
tio
n
Complex Products … defined by … Complex Information …created across a Global Development Team
Mechanical
Software
4 © 2009 PTC
Forward looking information subject to change without notice.
Today’s product development environment
Product development challengesare numerous…
Time-to-market
Quality improvement
Cost reduction
System heterogeneity
Global design collaboration
Downstream data control
IP protection
Configuration management
Regulatory compliance
© 2007 PTC
5
Forward looking information subject to change without notice.
Planning Visualization& Mockup
DistributedCollaboration
Enterprise Content &Process Management
MCAD DataManagement
ECAD DataManagement
Supplier & ComponentManagement
ConfigurationManagement
ConfigurableProducts
XML Authoring
EngineeringCalculations
MCAD/CAE/CAM
TechnicalIllustrations
ManufacturingProcess MgmntDynamic
PublishingEnterprise
InteroperabilityBusiness
Intelligence
The PTC Product Development System (PDS)
Software DataManagement
RequirementsManagement
RegulatoryCompliance
StudyManagement
Digital Mockup
7 © 2009 PTC
Forward looking information subject to change without notice. © 2006 PTC
8
MCAD Data Mgmt / Collaboration
Growth Market
Growth Market Emerging Growth Market
Mature Market
The PLM Market – Segment Opportunities
15% + / yr growth opportunity
PTC FY’08 revenue $235 M
15% + / yr growth opportunity
PTC FY’08 revenue $370 M
40% + / yr growth opportunity
PTC FY’08 Revenue $40 M
0% + / yr growth opportunity
PTC FY’08 revenue $430 M
Large EnterpriseCustomers
Small &Medium Business
(SMB)Customers
Forward looking information subject to change without notice.
Pro/ENGINEER
One Platform.Maximum Power.
Any Size BusinessAdvanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
Advanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
Advanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
ConceptualDesign
Surfacing Rights Management
Rendering
ECADInterface
Assembly
Cabling Piping
ReverseEngineering
Optimization ToleranceAnalysis
Dynamics Structure,Thermal & Modal
Analysis
Kinematics
ToolingDesign
PrismaticMachining
Sheetmetal
Multi-axisMachining
Turning
2DLayout
SheetmetalNC
Schematics
PTC's Market Segment Strategies
Large Enterprise
Small &Medium Business
Desktop Enterprise
9 © 2009 PTC
Forward looking information subject to change without notice.
Mapping of PTC's Primary Product Families
Desktop
Pro
/EN
GIN
EE
R
Co
Cre
ate
Windchill
CA
DD
S
Mat
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Arb
ort
ext
NEW!Windchill
ProductPoint
Pro
du
ctV
iew
Enterprise
NE
W!
InS
igh
tLarge Enterprise
Small &Medium Business(SMB)
10 © 2009 PTC
Forward looking information subject to change without notice.
Pro/ENGINEER
One Platform.Maximum Power.
Any Size BusinessAdvanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
Advanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
Advanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
ConceptualDesign
Surfacing Rights Management
Rendering
ECADInterface
Assembly
Cabling Piping
ReverseEngineering
Optimization ToleranceAnalysis
Dynamics Structure,Thermal & Modal
Analysis
Kinematics
ToolingDesign
PrismaticMachining
Sheetmetal
Multi-axisMachining
Turning
2DLayout
SheetmetalNC
Schematics
What’s New???
Large Enterprise
Small &Medium Business
Desktop Enterprise
11 © 2009 PTC
Forward looking information subject to change without notice.
Product Development: Change is Brewing
© 2008 PTC
12
Globalization Drives Need to be “ON” 24/7
IT Proliferation
Aging Workforce Necessitates Knowledge Capture
Incoming workforce is equipped with “new” networking skills
Forward looking information subject to change without notice.
The Changing Web
© 2008 PTC
13
Web 1
.0
Academic Business
YESTERDAY
Academic Business
TODAY
Web 2
.0Community Business
TODAY
Community Business
TOMORROW
Forward looking information subject to change without notice.
© 2008 PTC
14
Web 1
.0
EmailPortalsHTMLCalendaringSearch
Web 2
.0
Presence detectionStatusCommunitiesTextingForumsBlogsWikisRSS feedsIMFile/photo sharingOn-line gamingGeo-taggingFriending/AssociationVideo chatPodcastsFaceted/predictive searchPollingPeer-rating
The Changing Web
Forward looking information subject to change without notice.
Web 2.0 is Pervasive
October 2008 “The Growth Of Social Technology Adoption”
75% Of US Online Adults Now Use
Social Technologies
Up from 56% in 2007
Forward looking information subject to change without notice.
Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly
April 2008 “Global Enterprise Web 2.0 Market Forecast: 2007 To 2013”
Enterprise 2.0 is Underway
Explosive Growth of Collaboration Technology (e.g. SharePoint)
Forward looking information subject to change without notice.
Social product development…
A technology initiative which incorporates industry-ready social computing capabilities…
…into a complete technology solution which understands the complexities of product data
…and which improves the work practices of product development organizations
…for increased workforce productivity.
17
Social product
development
Forward looking information subject to change without notice.
© 2008 PTC
18
Web 1
.0
EmailPortalsHTMLCalendaringSearch
Web 2
.0
Presence detectionStatusCommunitiesTextingForumsBlogsWikisRSS feedsIMFile/photo sharingOn-line gamingGeo-taggingFriending/AssociationVideo chatPodcastsFaceted/predictive searchPollingPeer-rating
A new set of capabilities relevant to product development
Forward looking information subject to change without notice.
Examples of social product development…
1. Program manager creates a blog to document the progress of the program. Program members subscribe to the blog for automatic delivery.
2. Retiring engineers document historical work practices, using a wiki for collaborative online documentation
3. Product marketer uses an online forum to host an ongoing online focus group about a recently released product
4. Engineers & designers join an online community by creating profiles that detail special skills and interests
© 2008 PTC
19
Forward looking information subject to change without notice.
Manages complex structured information prevalent in product development
– Pro/ENGINEER Wildfire 4.0 M060 and later
– Mathcad 14 M035 and later
– 3rd Party Engineering Tools
Enables sharing, visualizing, and markup of engineering data
Appropriate for organization of all sizes
For small workgroups … to vault and share structured information
For existing Windchill customers of any size … to expand product information access & reach of SharePoint for social product development
First PLM software built natively on SharePoint . . . . . . Enabling Social Product Development
Windchill ProductPoint: The Social Product Development Platform
22 © 2009 PTC
Forward looking information subject to change without notice.
Pro/ENGINEER Wildfire 5.0: Embracing Social Product Development
More pervasive feedback about Model’s PDM Status
In model tree, File Open, Toaster pop-ups
Presence Detection Throughout
Push-button, Sharepoint-based Design Collaboration Tool
Including Wiki’s, Discussion Forums, Chat, etc.
Pop-up with detailed PDM status
Pop-up with detailed PDM status
Presence detection in toaster pop-up
Presence detection in toaster pop-up
Presence detection in enhanced PDM status notification
Presence detection in enhanced PDM status notification
Discussion forumDiscussion forum
Productview viewable; MarkupsProductview viewable; Markups
PDM location/infoPDM location/info
23 © 2009 PTC
Forward looking information subject to change without notice.
Pro/ENGINEER Wildfire 4.0
Steady, increasing adoption, by SMB (Jacob’s Vehicle, Santa Cruz) and large customers (CISCO, VW, ABB) alike
Functionality-packed, compelling release
Large Assembly Performance Improvements
Auto RoundTM, 3D PDF, 3D Drawings & Direct Surface Editing
Surface Removal & New Imported Data Cleanup
Improvements to Rendering, CMM, Simulation, Manufacturing, & more
Exciting, broadly applicable new modules
ECAD-MCAD Collaboration
IP Protection with Rights Management
Interface for JT
Tolerance Analysis
Accommodating “Data Management Compatibility” Roadmaps
Highest Quality Release in years!!!
Recent Pro/ENGINEER Wildfire 4.0 News
Additional Manikin and Manikin Analysis modules now available!
New, free additions to the entry-level Pro/ENGINEER packages include CAM “Lite” , CAE “Lite” and Manikin “Lite”
– Make Pro/ENGINEER a more compelling offering in the SMB space.
– Expose Breadth of Pro/ENGINEER
24 © 2009 PTC
Forward looking information subject to change without notice.
Introducing Integrated Digital Human Modeling with Pro/ENGINEER Wildfire 4.0
New Pro/ENGINEER modules
Standards-based, anthropometrically-correct Pro/E integrated digital human modeling solution
Affordable & Easy to use; Developed specifically for the needs of the Pro/ENGINEER user
Capabilities
Manikin “Lite” : Single-population representative manikin posturing with every seat of Pro/ENGINEER (save restricted)
Manikin : Multi-population-representative manikin posturing and basic analysis (reach & vision)
Manikin Analysis : Advanced dynamic analysis, including lifting, pushing, pulling, etc.
Additional population profiles and libraries of accessories and postures
Longer Term Product plans
Integration with ProductView and MPMLink
– Heterogeneous CAD Human Factors analysis
– Factory Floor Simulation
– Human-Centric Interactive Technical Manuals
– Assembly and Maintainability Simulation
25 © 2009 PTC
Forward looking information subject to change without notice. 26 © 2008 PTC
Forward looking information subject to change without notice.
New “Lite” capabilities recently added to the Pro/ENGINEER Foundation XE
CAE Lite (as of Pro/ENGINEER Wildfire 4.0 M070 – Feb. 2009)
Guiding interface walks users through analysis setup on simpler models– Static Structural Analysis for Parts and Assemblies
– Apply Loads and Constraints (Displacement, Pin, Ball, Planar)
– Full results functionality
• F Probing, Animation, etc…
Mechanica Solution Technology
Complete upward model compatibility to full Mechanica!
CAM Lite (as of Pro/ENGINEER Wildfire 4.0 M070 – Feb. 2009)
Will provide basic 2 ½-axis milling capability, allowing machining of prismatic parts in 5-axis positioning
Easy to use, intuitive UI
Limitation is a hardcoded, generic (Fanuc) GPOST, so that the user can see example G-Code output; only CL file output
Specific GPOST can be purchased from AustinNC or other vendors.
Manikin Lite (as of Pro/ENGINEER Wildfire 4.0 M060 – Dec. 2008)
Any Pro/E user may load, place, edit placement and manipulate a manikin in the scene, with the following limitations:
– Limited tools for manipulation (2D drag and apply posture only)
– No ergonomics analysis; no reach envelope; no vision cones and no vision window
– No ability to Save designs that include a Manikin
All in the Pro/ENGINEER Foundation XE package
All in the Pro/ENGINEER Foundation XE package
27 © 2009 PTC
Forward looking information subject to change without notice.
Synapsis Technology, Inc. – Company Overview
Customer testimonials:
"We selected InSight because it provides a comprehensive framework for managing compliance that supports our eco-friendly product design objectives"
Jeffrey LarasonEngineering Director at APC.
Customer testimonials:
"We selected InSight because it provides a comprehensive framework for managing compliance that supports our eco-friendly product design objectives"
Jeffrey LarasonEngineering Director at APC.
Leading Product Environmental Compliance Solution Vendor
Headquarters in Spring House, PA
Founded in 1999
Customers Include:
Beckman Coulter
Cisco
Delphi
GE
IBM
Intel
Vertical Mix:
45% electronics & high tech
22% automotive
21% industrial
12% healthcare
Microsoft
Motorola
Sony Ericsson
Teradyne
Visteon
EMARS is now
28 © 2009 PTC
Forward looking information subject to change without notice.
Increasing Complexity of Environmental Regulations
29 © 2009 PTC
Forward looking information subject to change without notice.
Company Part
Company Part
Company Part
Supplier Part
Supplier Part
Supplier Part
Supplier Part
Supplier Part
Supplier Part
Supplier Part
Compliance Standard Substances Thresholds Exemptions
A product consists of multiple company parts (3 shown) each sourced from one or more suppliers.
A single product may need to comply with multiple environmental standards.
Substances Masses
Substances Masses
Substances Masses
Substances Masses
Substances Masses
Substances Masses
Substances Masses
Each supplier part may have a different chemical makeup, which will impact compliance
InSight BOM Analytics For Environmental Compliance
30 © 2009 PTC
Forward looking information subject to change without notice.
Product Info(BOMs)
Product Info(BOMs)
Product Info(BOMs)
Part Info/AVL(Item Master)
Analysis and reportsSupplier 1
Supplier 2
Supplier n
InSight•Environmental Data•Compliance Standards*•Exemptions
Product analysis / Risk assessment
Material Content Declaration of final product
Program analysis / Supplier tracking
Suppliers
*Supported compliance standards include EU RoHS, China RoHS, WEEE, ELV, REACH and more
Buy
Item 1
Item 2
Item m
Mak
e
Supplier communication
• IPC-1752• IMDS• Other stds.
InSight – Standalone Solution Or Backend “Compliance Engine”
31 © 2009 PTC
Forward looking information subject to change without notice.
ProductView 9.1 Key Features
Smart search
Hierarchicalvisual navigation
3D Drawings
64-bit option
Smart exploded views
World’s highest performance architecture
New user experience
ProSTEP .idx standard
32 © 2009 PTC
Forward looking information subject to change without notice.
Windchill 9.1
Continued Focus on Process Improvements
Detailed Design
– Improvements in Pro/ENGINEER CAD data management
– New integrations: Mathcad, CoCreate, CADDS 5i, IDEAS
Design Outsourcing
– Added support for packages
Manufacturing Process Management
– Improved integration with ERP
– BOM reconciliation reports
– Gantt view of process plan
Technical Publications
– Integration with Arbortext IsoDraw
Variant Design and Generation
– ATO option support with improved tools to create, display, filter, and manage Product Structure
Usability
Table improvements
– Multi-column sort
– Column width and freeze controls
– Export from table
Visualization improvements
– Visual navigation with mini-thumbnails
– Interact with thumbnail viewables
Expanded usability testing
– 4,300+ hours with 200+ customers
33 © 2009 PTC
Forward looking information subject to change without notice.
Mathcad Overhaul
Task-based, document-centric UI
Commonly used tasks logically grouped into tabs
Direct manipulation of worksheet objects
Improved documentation focus increases efficiency
Revised and Enhanced Equation Editor
Improved scoping, including operator indicator (in blue), and operand indicator (in gray)
Flexible scoping via keyboard, mouse, or ribbon
Support for Design of Experiments (DoE)Enhanced statistical analyses to better predict interaction effectsNew plot types to support graphical viewing of results
More Intuitive Matrix Operations and Navigation
Including new row operator & direct matrix alteration
34 © 2009 PTC
Forward looking information subject to change without notice.
CoCreate 16.50
Functionality Highlights
CoCreate Drafting WGM Phase 1 (with Windchill 9.1 M030)
– Addresses some usage scenarios (FESTO) and may help with FAP + 2D Bundle
CoCreate Modeling Interoperability with Desktop Applications
– Pro/ENGINEER
• Export of Granite .g
• Export of Granite .neu from CoCreate Modeling (special for ATB)
– ProductView
• Direct Export of .pvz from CoCreate Modeling (which also can be used in IsoDraw)
– Mechanica
• Direct “push” from with CoCreate Modeling (including associativity); Perform Analysis and Update to changes
– Pro/TOOLMAKER
• push via *.g; Create MFG Deliverables and Update to changes
35 © 2009 PTC
Forward looking information subject to change without notice.
CoCreate 17.0
Functionality Highlights
CoCreate Drafting WGM Phase 2 (possibly with Windchill 9.1 M050; date TBC)
CoCreate Model Manager
– One of two Stock-Finish Part Scenarios
CoCreate Modeling Interoperability with Desktop Applications
– Pro/ENGINEER
• Import of Pro/E files into CoCreate Modeling directly via Granite .g
• Considering Import of CoCreate files into Pro/E directly via Granite .neu (with ATB)
CoCreate Modeling Improvements to Explicit Modeling
– Improved Realism, Improved Selection, Slightly expanded parametric modifications
– Improved Geometry (Blending, Intersection, Topology Changes)
CoCreate Modeling Application Improvements
– Bug Fixes in Annotation /Drafting & Part Library; Some Usability improvements in Sheetmetal and Annotation; Minor enhancement to allow cable update following moved connector in Cabling
36 © 2009 PTC
Forward looking information subject to change without notice.
Pro/ENGINEER
One Platform.Maximum Power.
Any Size BusinessAdvanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
Advanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
Advanced SE
Advanced XE
Enterprise SE
Enterprise XE
Pro/ENGINEER
Foundation XE
ConceptualDesign
Surfacing Rights Management
Rendering
ECADInterface
Assembly
Cabling Piping
ReverseEngineering
Optimization ToleranceAnalysis
Dynamics Structure,Thermal & Modal
Analysis
Kinematics
ToolingDesign
PrismaticMachining
Sheetmetal
Multi-axisMachining
Turning
2DLayout
SheetmetalNC
Schematics
Summary: PTC’s Product Outlook Is Stronger Than Ever!
Large Enterprise
Small &Medium Business
Desktop Enterprise
37 © 2009 PTC
Forward looking information subject to change without notice.
Questions?
38 © 2009 PTC
Michael M. [email protected]. Vice PresidentProduct Management, Desktop Products