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Page 1: Public | © Ericsson AB 2012 | 2013-07-01 | Page 1

Public | © Ericsson AB 2012 | 2013-07-01 | Page 1

Page 2: Public | © Ericsson AB 2012 | 2013-07-01 | Page 1

Public | © Ericsson AB 2012 | 2013-07-01 | Page 2

Industry transformation

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Key takeaways

› Increase of mobile data subscriptions along with increasing average data consumption per subscription will drive the data traffic growth.

› Technology innovation continues to play a catch up with the growth – 5G development

› Network performance is currently the main driver of smartphone users’ loyalty to operators.

› App coverage requires a true end-to-end approach to design, build and operate mobile networks together with smartphone performance – Ericsson ConsumerLab and SmartphoneLab

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