public interest leadership conference · article in “public understanding of science” by julie...
TRANSCRIPT
Sheril Kirshenbaum @Sheril_
November 16, 2015
Public Interest Leadership Conference
Sheril Kirshenbaum @Sheril_
November 16, 2015
Sheril Kirshenbaum @Sheril_
November 16, 2015
"Literary intellectuals at one pole—at the other scientists, and as the most representative, the physical scientists. Between the two a gulf of mutual incomprehension—sometimes (particularly among the young) hostility and dislike, but most of all lack of understanding.”
“Cause face it folks, we are a divided nation. Not between Democrats and Republicans, or conservatives and liberals. No, we are divided between those who think with their head, and those who know with their heart.”
(Image: Hubble Telescope)
39% of Americans correctly answer: “The universe began with a huge explosion”
[True/False]
46% don’t believe in evolution and think Earth is less than 10K years old
74% correctly answer: Earth revolves around the sun
18% of Americans know a scientist personally
Research and Development(a lot of the science stuff)
makes up just 3.6% of the latest Federal budget
Source: AAAS
Number of scientific papers published in journals increased by 15% from 1990-2001
BUT
Fewer than 0.013 - 0.34% picked up by the media
Article in “Public Understanding of Science” by Julie Suleski(Behind a $25 paywall requiring registration)
Most popular science blogs usually focus on anti-religion or anti-science content
Web contributes greatly to misinformation (anti-vaccination movement)
Extremism; audience selection
Mobilization
Scientists in film are often depicted as either freaks, geeks, or villains
Obsession with the paranormal
Factual accuracy is not taken seriously, nor is scientific plausibility
Full Committee Hearing:Examining the UN Intergovernmental Panel on
Climate Change Process
“I’m not qualified to debate the science over climate change.”
~ Representative John BoehnerSpeaker of the US House of
RepresentativesThursday, May 29, 2014
Adapt to the social media environment
Adapt to the social media environment
Know your audience
Adapt to the social media environment
Know your audience
Translate the scientific language
Adapt to the social media environment
Know your audience
Translate the scientific language
Don’t try to explain everything
Adapt to the social media environment
Know your audience
Translate the scientific language
Don’t try to explain everything
State key ideas clearly
Choose cultural references carefully
Listen
