Internal Relations& Employee Communications

Presented byBrett Atwood

Internal Relations

• Communication within an organization is known as Internal Relations– Can take many forms

• Inter-office communication and protocols

• Enterprise Social Network Tools

• Annual Review and Feedback Tools

• Intranet• Newsletter• Email • “All-Hands” events• Face-to-face

meetings

Why?

• Builds and maintains mutually beneficial relationships among employees and managers

• Strengthens loyalty• Aligns employees with company messaging,

culture and goals• Curates positive corporate culture and

community

Types of Internal Communication

• Downward Communication• Upward Communication• Two-way Communication

Mission Statements

• Helps employees set priorities and goals• Calibrates employees to the shared goals and

milestones for an organization

Intranet

• An Intranet is a private, employee-only “homepage” for the workplace accessible on computer terminals and/or mobile devices– Features company news, training materials,

project tracking and internal directories– Some information may be confidential and/or not

for public consumption

Intranet Example: Adidas

Intranet Example: Virgin

Intranet Example: Bank of America

Internal Communication Trends

• Enterprise Social Media Groups• Mobile Apps• Video• Gamification

Trend: Gamification

• Gamification rewards strong employees with public recognition, badges and goodies– Examples:• Socialcast• Badgeville

Trend: Enterprise Social Networks

• Enterprise Social Networks connect employees and managers together by project, group or division– Examples:• Yammer• Slack

Trend: Online Video

• Videoconferencing and streaming video is now being used more than ever – Examples:• Google Hangouts• Skype• Join.Me• GoTo Meeting• YouTube/Vimeo videos

Trend: Internal Recognition/Rewards• Tie Bonus/Perks to

Accomplishments• Culture of Positive

Reinforcement

Regulatory and Business Concerns

• Safety and Compliance• Labor Relations• Nondiscriminatory Practices• Whistle-blower Concerns– Sarbanes Oxley Act requires publicly-held

organization to allow for anonymous system to report questionable accounting/management