Public Speaking Resource Guide

President of Publicity Creations by Design and 5 Star Keynote Speaking Agency

Best Selling Author & Keynote Speaker

Your Story is Worth Telling with...

© Karie Millspaugh www.kariemillspaugh.com

Public Speaking Guide for Promotional & Paid Speaking

Getting Ready Part 1 (Watch Video)

Checklist to have before you start promoting yourself:

Strong professional speakingand personal brand.

All social media platforms havepublic speaker indescription/summary.

Press Kit 2-6 pages - creates credibility (this is yourspeaking "resume").

Highlight video reel and other speaking samples.

Strong SEO and Google Presence.

Social media is consistently updated with publicity, imagesand speaking verbiage – Meeting planners hire leaders,make sure you appear to be a leader/expert in yourindustry.

Published Author (optional but extremely beneficial).

Our Agency is a Full Service Agency that creates all marketing "done just for you" - catered to your specific needs, schedule a free consult if you need assistance in this area - don't let excuses stop you. Let us be the bridge between you and your goals. Click HERE to request a FREE CONSULT

© Karie Millspaugh www.kariemillspaugh.com

How to find Speaking Engagements for Exposure and Some Paid:

Links that work for you: Some use www.myspeakingagent.com to find their next speaking gig. It will help you find conferences that are categorized by your speaking topic preference. You still need to research each event on your own and it doesn’t always give a website or contact information. There is also a very good chance that they are not paying their speakers. Do your due diligence.

Here is the LINK HERE to subscribe, and they recently added a Facebook support group that they will personally invite you to.

Google: Set up Google Alerts using these keywords (must have a gmail email account): This link HERE gives you the step by step process:

“Call for Speakers” “Speaker proposals” “Keynote Speakers” “Call for proposals”

HOT TIP: Keep in mind, very rarely does anyone that is paying for speakers put out an alert for speaking proposals. This is most likely going to be a promotional speaking engagement only. The high paid engagements are usually a well-kept secret. Those that are posting an "all bulletin" announcement on Social Media want your time for free or for you to pay to be on their stages.

Getting Experience Part 2 (Watch Video)

© Karie Millspaugh www.kariemillspaugh.com

How to spot a Paid Speaking Engagement from a Promotional (free) Speaking Engagement:

Paid engagements generally have a large attendance ticket fee.

Paid engagements generally have celebrity speakers, do someinvestigative work and see if they had an event the past year andwho were their speakers. Google their names, see if they are listedon any bureau sites which may have their speaking fees.

Promotional speaking engagements generally have the attendeespay a low ticket or attend for free. They get their money on the backend with ‘back of the room sales’.

Paid engagements are found with associations, large organizationsand corporations. They have a budget each year to plan for theirannual event, including a speaking budget.

Promotional speaking events will post on their website that theirspeakers get to attend for free, this is their way of paying thespeaker.

Another clue is that in the speaking proposal or application, therewill not be a place for your fee.

Non-profits such as churches or committees may have a smallspeaking budget. Schools and Universities also have a speakingbudget but expect it to be less than $1K.

HOT TIP: When negotiating your fee, always ask the meeting planner what their budget is. This gives you wiggle room. If they don’t have one or they are flexible, tell them what your usual fee is. Then if needed, you can negotiate by working down your fee. It’s easier to go down in price than up. Start high, then negotiate.

Getting Experience (Continued)

© Karie Millspaugh www.kariemillspaugh.com

Follow Influencers on Social Media:

No one is going to lead you to more events than a well-known speaker.

Follow their pages, see where they are speaking, then follow up with that event by searching for it on Google and finding the key contact person on Linked In or Facebook. Or try their contact area on their website. I prefer to find connections on Linked In so they can see who they are conversing with and it’s more professional.

Google is also your friend if you want to look for conferences in your state to keep your travel expenses low.

Example: Google “California wellness conference” or “Michigan Dentist Conference” if you wish to speak to business owners or people in the wellness industry. Choose your industry and Google something broad, then look at other related searches for smaller conferences when first gaining experience in the speaking world. Other options are “Top Christian Conferences” or “Top Leadership Conferences” or “Top Business Owner Conferences” and you will get a large listing or even a fun blog that has the links to many conferences along with their recommendation and feedback.

Google Hotels in your area and get a listing of their events for the upcoming year. This is nice and close to home and you may get booked as a speaker.

HOT TIP: Start creating your hit list. Create in Google docs or an Excel spreadsheet with dates and contact info. Keep in mind that events like to plan ahead so if the event is going live in 1-2 months there is a very good chance they are already booked, and you will have to try for next year. Always book out 6-9 months in advance if possible. Most paid speaking is a 12 month in advance deal.

Getting Experience (Continued)

© Karie Millspaugh www.kariemillspaugh.com

Another way to spot an event for future reference is by using hashtags. Twitter, Linked In, Instagram and Facebook all use hashtags.

Some samples:

#BusinessConference #Conference#SpeakingEvent #PublicSpeaker#Keynote #ConferenceSpeaker#MarketingConference

Learn from other speakers by being involved in a Facebook group. Facebook is the best for finding speaking groups, join 1-3 and stay active in there with questions and creating relationships. Linked In also has public speaking groups. Speakers will share information and treat it like an ‘inside club’ of info. Make friends, run with your own kind.

Attending conferences also gives you exposure and expands your network.

2 Sites to create more exposure at no cost to you:

Use Gig Salad and/or Thumbtack - they are sites where meeting planners can ask for a quote from you. If you get accepted, they will hire you. This is great for new speakers to gain experience and exposure.

Click Images Below to visit their websites and set up your own profile. *There may be a membership fee

Getting Experience (Continued)

What to say in an email to a meeting planner:

First off, if its an application on their website, you may only have room to fill in the boxes, but if there is a comment area or more room, you will want to start off with who you are and the value you provide to the audience with your speaking topic. Be specific and to the point of what type of transformation YOU provide with your signature talk. Try to make it a personal message, not copy/pasted. That won’t get a response. Follow up a few days later. If no reply, wait another week and follow up again. If still no reply, wait until the event is a little closer and try again.

How to write a speaking proposal: CLICK HERE

HOT TIP: Create a solid relationship with everyone involved in your booking. You will want to always keep your clients happy as they may refer more business your way. A thank you card or small gift will always win over hearts and leave a lasting GREAT impression. Always give them a shout out on social media as well to win them over too.

Getting Experience (Continued)

Our Agency is a Full Service Agency that creates all marketing "done just for you" - catered to your specific needs, schedule a free consult if you need assistance in this area - don't let excuses stop you. Let us be the bridge between you and your goals. Click HERE to request a FREE CONSULT

Part 3 Speaking Bureaus and Agencies What you should know (Watch Video)

Requirements:

Most Bureaus and Agencies are not going to give you the time of day unless you have the proper marketing tools in place (as listed in Part 1) and have spoken on average 75-100 times already. Many of them may even want to see you speak live before they represent you. Keep in mind that their reputation is on the line as a third-party distributor, their brand and integrity has to be kept up as a reputable resource for quality speakers or they go out of business.

They have strict rules for these reasons, it’s purely business, not personal. Often times they end up working harder for new speakers for less pay as their fees are not quite in the $5k and higher range yet and their brand is not well known.

Keep in mind that most bureaus and agencies will handle the entire lead, follow up, contracts and negotiation of fees and accommodations on your behalf therefore resulting in commission fees of 20% and higher on average. Some may charge a retainer up front to ensure that they are going to receive some pay for their time.

Most do not guarantee any speaking engagements.

This is a great opportunity to help expose and expand your speaking brand but please be respectful that they will have certain guidelines when working with them. Some will work with you exclusively and others will be non-exclusive. All will have an agreement for you to look over and sign before they can begin to represent you.

Speaking Bureaus tend to collect all the monies paid up front and will pay the speaker in full after they have delivered their keynote. Most Agents will require a 50% deposit up front in which they will take their commission from, and the remainder goes directly to the speaker prior to the event date.

Most paid leads that agencies and bureaus work with are booked 9-12 months in advance.

Contracts:

If you work with an Agent or a Bureau,

they will have their own third party contract.

If you are booking yourself,

please be equip with a speaking

contract template of your own.

If you need samples to look over,

they can be found on-line, CLICK HERE.

Hot Tip: Most speakers do not have the time or energy to chase leads or put in the effort of following up over a 6-9-month period. If this is you, please reach out to our agency for referrals for administrative assistance or hiring our agency to manage your speaking brand from publicity to bookings. We handle anything from Press and Media, book launches and assistance with publishing along with booking the speaking engagements that are perfect for you.

To contact Karie or one of her team to schedule a Free Consult, CLICK HERE

Part 3 Speaking Bureaus and Agencies What you should know (Continued)

www.galitempoweringu.com

Our PR & Marketing Agency along with our Speaking Agency can fully support your entire Speaking Career

Connect with Karie Millspaugh on Social Media

http://kariemillspaugh.com/contact-me/

karie@kariemillspaugh.com

To Schedule a FREE Consult: