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Publication Plan

Title:

Positioning statement: There isnt anything better

Frequency of publication: Monthly

Price: 3.50

istribution: istribute! in shops an! ne"sagents an! #ia the internet on

a subscription basis$ also in an % boo& format.

'ationale: To create a fun #ibe maga(ine for enthusiasts of the in!ie

genre$ aiming to be the most inclusi#e maga(ine "ith a lai! bac& ho"e#er

professional approach to "orl! of in!ie music.

)tyle: *n informal presentation of the best in!ie music "ith still "ith the

professional feel$ using slang an! mo!ern !ay terminology to reach out to

the younger au!ience yet still pro+ect the in!ie culture.

'egular ,ontent:

-. Top 0 in!ie songs of the month/ From us to you$ our pic& at the top

0 in!ie songs.. n!ergroun! )potlight/ nsung heros$ "e search for the top

un!ergroun! artists3. %!itors speech/ 1ur e!itor gi#es a brie2ng on the months e!ition. 4n!ie ne"s/ The top ne"s in the "orl! of in!ie

5. ig gui!e/ 1ur e!itors top pic&s of the upcoming gigs6. 'e#ie"s/ 1ur ruthless panel unpic& albums$ singles an! gigs7. *lbum re#ie"s/ 1ur ruthless e8pert panel gi#e opinions on recent

albums9. )ingle re#ie"s 1ur ruthless e8pert panel gi#e opinions on recent

albums. Free content/ ;e lo#e gi#ing bac& to our fans an! "e are !oing that

each month-0.

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. ?itting the stu!io "ith %! )heeran/ ?e hits the stu!io "ith us on his

upcoming album-0.Fangirl corner/ ?ere come the girls--. 'ichar! )choles/ )igne! life-. The *rctic Mon&eys/ ?o" it all starte!

-3. The -75/ 'ise to fame/ 1ur roa! to becoming successful-. Top 5 in!ie hotties@maleA/ Fan pic&e! hottest males-5. Top 5 in!ie hotties@femaleA Fan pic&e! hottest females-6. ,ompetitions B ,ompete to "in our big pri(es-7. Fan art/ Fancy your art !isplaye! in our maga(ine=-9. The history of Cloc Party/ Cloc Partys best memories-. *re you a 'a!iohea!=/ The 'a!iohea! gui!e0. This is our ,hristmas/ )no" Patrol

?ouse )tyle

,o#erline: IMPACT

?ea!lines: ,opperplate gothic bol!/ si(e -

)tan!2rst: ,opperplate gothic bol!/ si(e -

,aptions: ,opperplate gothic bol!/ si(e -

Features -: ,opperplate gothic bol!/ si(e -

Co!y Te8t: ,opperplate gothic bol!/ si(e -

,olour scheme: Clac&$ "hite an! re!

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