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Sri Krishna Arts and Science College (An Autonomous College) Affiliated to Bharathiar University Reaccredited with “A” Grade by NAAC An ISO 9001:2008 Certified Institution Coimbatore 641 008 Publications 2015-16

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Page 1: Publications 2015-16 - Sri Krishna Arts and Science College 2015 -16.pdf · Customer Adoption & Satisfaction on Internet ... Behviour with special reference to Selected Super Markets

Sri Krishna Arts and Science College (An Autonomous College)

Affiliated to Bharathiar University Reaccredited with “A” Grade by NAAC An ISO 9001:2008 Certified Institution

Coimbatore 641 008

Publications 2015-16

Page 2: Publications 2015-16 - Sri Krishna Arts and Science College 2015 -16.pdf · Customer Adoption & Satisfaction on Internet ... Behviour with special reference to Selected Super Markets

Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

References

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Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

16. Amudha S. (2015). Emerging Trend of E-Commerce in International Business - Prospects and

Challenges in India. E-Commerce in International Business. Hikey Media.

17. Amutha P.V. (2015). Information technology on tourism. International conference on recent

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26. Anbumalar.S. (2016). A Study on Risk- Return Analysis of BankingSector with respect to

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30. Anbumalar.S. (2016). Role of MSMES and indian Economy. one day national seminor on

MSMEs in India: challenages and opportunities, 1, pp. 133-135. Trichy.

31. Anbumalar.S. (2016). Study on interaction between intellectual capital and profitabilit of

selected cement companies in india. International Journal of Commerece and Management

Research, 3(4), 155-158.

32. ArunPrakash.P (2015) A Study on Impact of Macroeconomic factors on NPA of SBI ad

Associate Banks; Conference Proceedings; ISBN: 978-1-943844-53-1;Pp498-509.

Page 4: Publications 2015-16 - Sri Krishna Arts and Science College 2015 -16.pdf · Customer Adoption & Satisfaction on Internet ... Behviour with special reference to Selected Super Markets

Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

33. ArunPrakash.P (2015) An Empirical Study on Determinants of Capital /structure of Large Steel

Companies in India; Edited Book - Crowdfunding; ISBN:978-93-84869-91-5;Pp35-39.

34. ArunPrakash.P (2015) An Empirical Study on Loss loan assets and profitability pf old private

sector banks in India;Indo Global Journal;ISSN:2393-9796;Pp90-95.

35. ArunPrakash.P (2015) An In-depth study on determinants of profitability of State Bank of India

and its Associates; Indo Global Journal; ISSN:2393-9796;Pp22-26.

36. ArunPrakash.P (2015)An Empirical Study on Dividend policy of select Cement companies in

India; Conference Proceedings; ISBN: 978-1-943844-53-1;Pp742-750.

37. ArunPrakash.P (2016) “A Study on Effect of Intellectual Capital on Corporate Performance of

Listed Fertilizer Companies in India: A Multivariate Approach” ISSN NO: 2321-3604(impact

factor 2.532) and won BEST PAPER Award.

38. ArunPrakash.P (2016) “An Empirical Study On Stressed Assets Of New Private Banks And

Macroeconomic Indicators In India – A Econometric Perspectives” ISSN NO:2321-

2012(online).

39. Asha S. (2016). Customer Adoption & Satisfaction on Internet Banking Services - An

Analytical Study on Banks in Coimbatore City. International Journal of Multidisciplinary &

Current Research , 4, 93-98.

40. Asha S. (2015). A Study on Best Business Strategies Adopted by Supermarket on Buying

Behviour with special reference to Selected Super Markets in Coimbatore City. Indian Journal

of Applied Research , 5 (12), 342-345.

41. Baba Gnanakumar.P (2015) Devising the Comprehensive Teachable Path in Entrepreneurial

Finance Curriculum – a case study based on behavioral teaching method; AIMS Journal;

ISBN:978-1-943295-02-9;Pp128-137.

42. Baba Gnanakumar.P (2015) Structural /adjustment of Bank rate on Assets and Liability

Management in India;AIMS International Journal; ISBN:978-81-924713-8-9;Pp101-107.

43. Boopathi. C "Identity crisis in salman rushdie's novels." social perspectives in indian writing in

english in the post-colonial era. Sivakasi, Aug 2015. 401-407 ISBN: 978-93-83191-12-3.

44. Boopathi.C "The Social And Political Upheaval In The Novels Of Salman Rushdie." Jamal

Academic Research Journal (Jarj) (Jan 2016): 140-142 ISSN: 0973-0303.

45. Chandradevi.P, M. (2016). Role of micro finance in deconomic development. Edited Book -

financial inclusion for sustainble economic growth - strategies and challenges, pp. 238-245.

46. Chandrasekar, S. (2015). Antibacterial activity of silver nanoparticles synthesized from

Lactobacillus sp., and fruit peel extracts. World journal of Pharmacy and pharmaceutical

Sciences .

47. Deepa .B, M. Benaiah Deva Kumar. ( SEP 2015). Computer Networking: A Survey.

International Journal of Trend in Research and Development,, 126-130.

48. Deepa B , Fenziya Parveen G. (MAR 2016). The Yummy Marshmallow – Android 6.0

Versions. International Journal of Trend in Research and Development, 115-117.

Page 5: Publications 2015-16 - Sri Krishna Arts and Science College 2015 -16.pdf · Customer Adoption & Satisfaction on Internet ... Behviour with special reference to Selected Super Markets

Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

49. Deepa.B ,Shobana.D, V.subramaniyan,, N.Uthra. ( feb 2016). What is an open source:a review.

International Journal Of Multidisciplinary Research, 14-20.

50. Deepa.B, Monika Sruthi.J . (APR 2016). Cloud Computing: A Review. International Journal of

Trend in Research Development, 100-102.

51. Deepa.B,Kavya Priya G.V,Liji. (MAR 2016). Gi-FI TECHNOLOGY A REVIEW. International

Journal of Research Development, 103-105.

52. Deephika. A "A New World of Art of Story Telling: The Narrative Structure of Amitav Gosh

in The Circle of Reason." Social Perspectives in Indian Writing in English in the Post-Colonial

Era. Sivakasi, AUG 2015. 121-123.

53. Devika Rani Dhivya.K, Sunitha.C. (2015). Article On Grid Computing Architecture and

Benefits. International Research Journal of Engineering and Technology, 1070-1074.

54. Devika Rani Dhivya.K,Priyadarshini.B. (2015). Analysis On Generating Test Case For Random

Testing Using Optimization Techniques. International Conference On Information technology

and Society. Malaysia.

55. Devika Rani Dhivya.K. (2015). Review on Color Paaword to Resist Shoulder surfing Attack.

International Journla of Computer Science and Mobile Computing, 20-26.

56. Devika Rani Dhivya.K. (2015). Sypware - Problems and Protection. National Conference on

Innovative Trends in Infomration technology, (pp. 295-298). Coimbatore.

57. Devika Rani Dhivya.K. (2015). Weighted Particle Swarm Optimzation Algorithm for

Randomized Unit Testing. IEEE,International Conference on Electrical,Computer and

Communication Technologies (p. 828). Coimbatore: IEEE.

58. Devika, R. D. (2015). Secured Summarization of Patients Report Based on Classification

Algorithm on CLoud. International Journal of Computer Science and Mobile Computing, 12-19.

59. Devika.P. (Jan 2016). A study on impact of microfinance on self-help groups in Coimbatore

districts. Journal Academic Research journal An interdisciplinary .

60. Dhanalakshmi.S. (2015). Fuzzy Rough Set and PSO Search Based Feature Selection for Data

Preservation. International Journal of Applied Engineering Research, 17767-17770.

61. Dhivya. J. (2016). A study on Consumer Preference towards the purchase of Organic Farm

products with reference to coimbatore city. Impact Factor -3.919

62. Dhivya. J. (2016). Consumer Preference towards the purchase of Organic Farm Products. -

Impact Factor- 3.508

63. Gandhimathi. D, " A survey of approaches and tools used in educational data mining,"

,IJIRCCE, vol. 3, no. 10, 2015. Impact factor – 6.32.

64. Gandhimathi. D, "Study on application of data mining and security measures," IJATES, vol. 4,

no. 9, pp. 162- 169, 2016. Impact factor – 6.577

65. Gayathiridevi.C(2015). A Comparative study on Supply Chain Management of Flipkart and

amazon. International conference on Innovative Trends in Business and management.II, pp. 18-

22. Chennai: Bharath University.

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Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

66. Gayathiridevi.C(2015). A Study on Human Resources in India. International Conference on

Innovative Hr Pratices in Corporate world. Coimbatore.

67. Gayathiridevi.C(2015). A study on Staffing in Human Resources ; Edited Book - Innovative

HR Pratices in Corporate World;ISBN:978-93-82570-68-4;Pp126-128.

68. Gayathiridevi.C(2016). A Study on Active Economic Performance of Hospital Services.

International Journal of Commerce and Management Research, 3(4), 140-147.

69. Gayathiridevi.C(2016). A study on Application of Six Sigma in BPS. Business Process services

(pp. 12-17). coimbatore: Bonfiring.

70. Gayathiridevi.C(2016). A Study on Financial Analysis of Banking Sector. International

Conference on financial Market Issues and challenges..

71. Gayathiridevi.C(2016). A study on impact of social media marketing business. International

Journal of Advance Research and Innovative Ideas in Education, 1(1).

72. Gayathiridevi.C(2016). A Study on Innovative Performances and Pratices in Services.

Internation Journal Of Advance Research And Innovative Ideas In Education, 1(1), 113-117.

73. Gayathiridevi.C(2016). A Study on Risk and Return Analysis of Five Public Sector Banks

Listed in BSE and NSE. International Conference on financial Market Issues and challenges.

74. Gayathiridevi.C(2016). Electronic Human Resource Management. National Conference on

Changing Role of HRM - The Strategic Opportunities and Challenges (pp. 427-440). Bangalore:

Jain University.

75. Gayathiridevi.C(2016). Innovative Management Pratices of SBI Bank. Internation Journal Of

Advance Research And Innovative Ideas In Education, 1(1), 96-99.

76. Gayathiridevi.C(2016). Role of credit Rating in Modern financial system. UGC Sponsored

International conference on Fiancial Markets Issues and Challenges. Trichy.

77. Gayathiridevi.C(2016, september). Analysis of Retail Marketing on Organisational

Competitiveness. Jamal Academic Research Journal - An Interdisciplinary, 9, 105-108.

78. Geetha P. (2015). Training and Development in HR. Bonfring International Journal of

Industrial Engineering and Management Sciences , 5 (1), 109-114.

79. Geetha. R "A Feminist Reading Of Rajam Krishnan Lamps In The Whirlpool." Roots

International Journal Of Multi Disciplinary Research (AUGUST 2015): 31-34 ISSN: 2349-

8684.

80. Geetha.K “ Internet Banking Boon or Bane” P.G &Research Department of

Commerce,Bharathidasan University Constituent College,Perambalur.ISBN:978-93-83213-05-4

81. Geetha.K “Consumer motivation about soft Drinks” in the National conference organized by

G.R.Damodaran Academy of Management, 25.02.2016,Coimbatore.ISBN-978-81-927985-7-8.

82. Gomathi. S, "A survey of approaches and tools used in educational data mining," International

Journal of Innovative Research in Computer and Communication Engineering, vol. 3, no. 10,

pp. 9792-9796, OCTOBER 2015. Impact factor – 5.618.

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Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

83. Gomathi. S, "Analysis Of EDM in various applications," International Journal of Contemporary

Research in Computer science and Technology, vol. 2, no. 8, pp. 894-896, AUGUST 2016.

Impact factor – 4.569.

84. Gomathi. S, "Analysis Of EDM in various applications," International Journal of Contemporary

Research in Computer science and Technology, vol. 2, no. 8, pp. 894-896, AUGUST 2016.

Impact factor – 4.569.

85. Gomathi.S. (2015). A comparative study of classification algorithm on weka tool. International

Journal of Applied Engineering Research , 10 (20), 17501-17505. Impact factor – 5.618.

86. Gomathi.S. (2015). A study on problem associated with web page recommendation system.

International Journal of Infinite Innovations in Engineering and Technology , 2 (1).

87. Gomathi.S. (2016). Mitigating Different Attacks in OLSR Protocol - A Survey. International

Journal of Innovative Research in Computer and Communication Engineering , 4 (6).

88. Gomathi.S. (2016). Web page personalization and link prediction using inverted index and

flame clustering. International Conference on Computer Communication and Informatics

(ICCCI-2016). Coimbatore: IEEE.

89. Govardhini.S. (2015). Scientific Applications on cloud computing based on High Throughput

Computing and High Performance Computing. SS International Journal of Multidisciplinary

Research , 2 (9), 39-45.

90. Govardhini.S. (2016). A Review of Blue Eye Technology. International Journal of Innovative

Research in Computer and Communication Engineering , 4 (8).

91. Govardhini.S. (2016). Attribute based Encryption for scalable and secure sharing of cloud

computing design and Implementation –Survey. International Journal of Innovative Research in

Computer and Communication Engineering , 4 (7).

92. Indu.S, S. (2015). An Overview on Multimedia. International Journal of Advance Research in

Computer Science and Management Studies , 220-227.

93. Indumathy.R. (2015). A Hybrid Particle Swarm Optimization with Iterative Local search for

DNA Sequence Assembly. Current Bioinformatics , 10 (4), 393-400.

94. Indumathy.R. (2015). An adaptive particle swarm optimization algorithm for solving DNA

fragment assembly problem. Current Bioinformatics , 10 (1), 97-105.

95. Indumathy.R. (2015). Nature-Inspired Novel Cuckoo Search Algorithm for Genome Sequence

Assembly. Sadhana , 40 (1), 1-14.

96. Indumathy.R. (2016). A Survey on Night Vision Techniques and their Applications.

International Journal of Innovative Research in Computer and Communication Engineering , 4

(8), 14780-14784.

97. Janaki P. (2015). Customer staisfactionCustomer satisfaction towards organised retail market

with special refernce to Big Bazar in Coimbatore ciry. International conference on innovative

marketing practices for sustainable growth. CBE: Sankara college of Arts and science.

Page 8: Publications 2015-16 - Sri Krishna Arts and Science College 2015 -16.pdf · Customer Adoption & Satisfaction on Internet ... Behviour with special reference to Selected Super Markets

Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

98. Jayashree, S. (2015). Antibacterial activity of silver nanoparticles synthesized from

Lactobacillus. World journal of Pharmacy and pharmaceutical Sciences, .[IF-5.0214]

99. Jeen Marseline K S. (2016). A software quality risk assessment tool. International Conference

on Computer Communication and Informatics ICIIECS 2016. coimbatore.Jan 2016

100. Jeen Marseline K S. (JAN 2016). An enhanced tool for Testing the software Quality. IEEE

sponsored third international conference on innovation in information, embedded and

communication systems. (pp. 522-528). Coimbatore: IEEE explorer.

101. Jisha V.G. (2015). E consumers perception in usage of credit cards on Social media sites in

Excel international multidisciplinary anagement Studies – ISSN :2249-8834 EIJMMS,Vol.5(6),

June 2015.

102. Joselin.J. (2015). Role of Digital signature in Network Security. International Journal of

Computer Science and Information Technologies, 893-895.

103. Joselin.J. (2015). SmartCard Security. International Journal of Innovative Research in

Technology, 160-163.

104. Joshna. S. (2016). Symmetric Key Algorithms: A Comparative Analysis. International Journal

of Innovative Research in Computer and Communication Engineering , 4 (9), 15772 – 15775.

105. Juliangnanadhas, C. (Jan 2015). Radio Call Taxi- Sustainable Business Models. Pauline Journal

of Research and Studies .

106. Juliangnanadhas. C. (march 2015). Impact of CEO’s Involvement in social media on Branding

their Business. Recent Trends on Management by Department of Business Studies .

107. Kalpana, D. M. (2015). RGB to Lab Transformation Using Image Segmentation. International

Journal of Advance Research in Computer Science and Management Studies, 8-16.

108. Kanimozhi.N (March 2016). What is clustering:An Overview. SS International Journal of

Multidisciplinary Research , 71-77.

109. Kanimozhi.N (Sep 2015). Operating System - A survey. International Journal of Trend in

Research & Development , 203.

110. Karthika.S. (2015). Data Mining Techniques to Diagnose Heart Diseases. International Journal

of Innovative Research in Technology, 132-134.

111. Kavitha R. (2015). A study on flikaring customers in Shopping mall. IJMSRR, ISSN 2349-

6738.

112. Kavitha. V "Emergence Of New Indian Women : A Study Of Chitra Banerjee Divakaruni's

Sister Of My Heart." Roots International Journal Of Multidisciplinary Researches (AUGUST

2015): 23-26 ISSN:2349-8684.

113. Kavitha.S. (2016). Mitigating Denial of Service in OLSR Protocol using Malicious Node.

International Journal of Computer Science Engineering and Technology (IJCSET) , 2 (3), 10-

17.

114. Ketzial Jebaseeli. K, V.Kaviya , R.Soundarya. (Mar-Apr 2016). Generation of Networks: A

Review. International Journal of Trend in Research & Development , ISSN 2394-933,134-135.

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Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

115. Ketzial Jebaseeli.K, C.Subha, M. Benaiah Deva Kumar. (Jan 2016). Port Knocking.

International Journal of Advanced Research in Biology, Engineering, Science and Technology ,

ISSN: 2395-695X ,1-4.

116. Ketzial Jebaseeli.K, .C.Subha, Visalakshi.S. (Oct 2015). Mobile computing challenges &

solutions:A Study. International Journal of Emerging Research in Management & Technology ,

ISSN: 2278-9359,351-355.

117. Ketzial Jebaseeli.K, D.Shobana,Ms.N.Uthra. (Nov-dec 2015). The Challenges and Current

Trends of Big Data:A Review. International Journal of Trend in Research & Development ,

ISSN: 2394-9333, 141-143.

118. Ketzial Jebaseeli.K, M. Benaiah Deva Kumar. (sep-oct 2015). A Novel Approach for Data

Security Enhancement Using MultiEncrypter – Information Security System. International

Journal of Trend in Research and Development , ISSN 2394-9333, 251-254.

119. Ketzial Jebaseeli.K, R. Suresh, N.Uthra. (sep-oct 2015). Computer network and data security:A

Survey. International Journal of Trend in Research and Development , ISSN 2394-9333,256-

259.

120. Ketzial Jebaseeli.K, S. Visalakshi. (Jan-Feb 2016). Operating System: A Review . International

Journal of Trend in Research and Development , ISSN: 2394-9333,377-379.

121. Kirthika.B(2016). “Billing system for Mobile phones in Diminutive Company”. International

Journal of Trend in Research & Development, 94-95.

122. Kirthika.B(2016). “Emerging Technologies:A Survey”. International Journal of Trend in

Research & Development, 277 - 280.

123. Kirthika.B(2016). “LiFi Technologies – In an Effective way”. International Journal of Trend in

Research & Development, 259 -261.

124. Kirthika.B(2016). “QR Code Based Application for Maintaining Patients Records”.

International Journal of Trend in Research & Development, 354-357.

125. Kirthika.B(2016). “Survey on Database Model”. International Journal of Trend in Research &

Development, 322-324.

126. Kirthika.B(2016). “TCP & UDP An Effective Assessment”. International Journal Of Trend in

Research & Development, 333-336.

127. Kirthika.B(2016). ”A Review on iphones & its features”. International Journal of Trend in

Research Development, 663-665.

128. Kirthika.B(2016). ”A Review on Smart watch”. International Journal of Trend in Research

Development, 28-30.

129. Kowsalya. S (2015). Tax Evasion in India. National Conference on Tax Reforms in India (pp.

4-6). Sivakasi: Sri Kaleeswari College.

130. Krishna Prasath.S (2015) Dimensions of Enterprise Assets Management in SAP enabled

environment;Edited Book - E-Business Integration; ISBN:978-93-85477-21-8;Pp82-90.

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Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

131. Krishna Prasath.S (2015) Influence of CSR on Organizational citizenship behavior o f frontline

employees; AIIM International journal; ISBN:978-1+943295-2-9;Pp206-213.

132. KrishnaPrasath .S(2016) “A Study On Financial Analysis Of City Union Bank And Bank Of

India” ISSN NO:2321-2012(online).

133. KrishnaPrasath.S (2016) “Brands And Branding: Research Findings And Future Priorities”

ISBN no: 978 81 931500-0-9; softcopy of Journal Publication with ISSN No: 2395-4396.

134. KrishnaPrasath.S(2016) “A Study on the Evaluation of Capital Structure and Profitability of

Selected IT Companies in India” ISSN NO:2321-2012(online).

135. KrishnaPrasath.S(2016) “Enterprise Collaborative Systems For Ensuring Enthusiasm In

Education” in International Conference of “Innovative Management practices” ISBN no: 978 81

931500-0-9; softcopy of Journal Publication with ISSN No: 2395-4396

136. KrishnaPrasath.S(2016) “Innovative Management Practices In Human Resource” ISBN no: 978

81 931500-0-9; softcopy of Journal Publication with ISSN No: 2395-4396.

137. Kulothungan.D(2016) “An In-Depth Study on Effect of Leverage on Profitability of Selected

Cement Companies in India” ISSN NO: 2321-3604(impact factor 2.532).

138. Kumutha.V. (2016). Initialization Method for Fuzzy C-Means Clustering using Density Based

Apporoach for Microarray Data. -: International Journal of Scientific Research and Engineering

Studies.

139. Kundalakesi.M. (2015). Email Privacy with Encryption Standards. International Advanced

Research Journal In Science Engineering And Technology, 160-163.

140. Kundalakesi.M. (2015). Overview of Modern Cryptography. International Journal of Computer

Science and Information Technologies, 350-353.

141. Lalitha. R. (2016). Optimization of Wi-Fi Usage with Cluster Head Rotation of Motes and

Client, Band Steering Technology. International Journal Of Innovative Research In Computer

And Communication Engineering , 4 (8).

142. Lekha J, "A Clustering Based Efficient Intrusion Detecting In Multitier Dynamic Web

Applications," International Journal For Research In Applied Science And Engineering

Technology, vol. 3, no. 3, pp. 177-183, 2015. Impact factor – 3.166

143. Lekha J, "A Review On Intrusion Detection Systems In Wireless Sensor Networks,"

International Journal of Contemporary Research in Computer Science and Technology, vol. 1,

no. 6, pp. 204-207, 2015 Impact factor – 4.569.

144. Lekha. J, "Anomaly based Malicious Traffic Identification using Kernel Extreme," Indian

Journal of Science and Technology (Scopus Indexed),, vol. 9, no. 3, pp. 1-11, April 2016.

Impact factor – 1.002.

145. Lekha. J, "Soft Computing Techniques To Detect Cyber. Attack," Journal for Research in

Science Engineering and Technology, vol. SPL 2, no. 11, pp. 17-23, 2015. Impact factor –

0.833

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146. Lekha. J,"HSAG-FC: Hybrid of Simulated Annealing with Genetic algorithm and Fuzzy

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vol. 14, no. 4, pp. 552-561, April 2016. Impact factor – 0.519.

147. Mahalakshmi.S. (2016). Business Process Reengineering and its effects on organizational

performance. RE-Engineering Business Concepts and Rapid changes in Worldwide Business

Patterns. Coimbatore: Rathinam college of arts and science.

148. Malarkodi. K. P, "Crafting An Enhanced Semantic Grid In Flood Forecasting Simulations,"

International Journal Of Advanced Trends In Engineering And Technology, vol. 3, no. 11, pp.

32-37, MARCH 2016.

149. Malarkodi. K. P, "Web Services Used For Flood Forecase," International Journal of Trend in

Research and Development, vol. SPL VOLUME, pp. 141-144, SEPTEMBER 2016.

150. Malarvizhi, M. K. (2016). Decomposition of weaker forms of continuity via fuzzy ideals.

International Journal of Scientific Research and Education , 1-7.

151. Malarvizhi, M. K. (May 2016). Weakly fuzzy alpha - I - oPen sets and a new decomposition of

fuzzy continuity via ideals. International Journal Of Mathematical Archieve , 1-5.

152. Maleeka Begum, S. (2015). Impact Of Microbial Diversity And Soil Enzymatic Activity In

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153. Maleeka Begum, S. (2016). Fabrication of Layer by Layer Sandwich Composite using

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Engineering and Technology , 2 (5), 2027 - 2033.[IF-3.043]

154. Maleeka Begum, S. (2016). Phytochemical screening and TLC analysis of different Quercus

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5.0214]

155. Maleeka Begum, S. F. (2015). 40 Nucleotide Sequences of the work on “Bioremediation of

pesticide contaminated soil series of Tamil Nadu and its effect on soil fertility. Retrieved from

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156. Maleeka Begum, S. F. (2016). Isolation, Characterization and Identification of Dimethoate

Degrading Bacteria from Soil Series of Tamil Nadu. International Journal of Advanced

Scientific and Technical Research, , 3 (6), 220 – 228.[IF-3.54]

157. Maleeka Begum, S. F. (2016). Wet biochemical synthesis of copper oxide Nano particles coated

on titanium dental implants. International Journal of Advanced Research in Science,

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158. Maleeka Begum, S. Statistical Analysis Of Relationship Between Bone Specific Alkaline

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159. Mangani. K.P, "Big Data Cloud Database and Computing," in NCBD15, Coimbatore, 2015.

160. Mangani. K.P, "Green Computing in Current Era," in ICATN'16, Coimbatore, 2016.

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161. Mangani. K.P, "Soft Computing Techique and Algorithm Concept," in NATIONAL

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162. Mary, A. (2015). A Variant of Round Robin Algorithm. International Research Journal of

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163. Mary, A. (2015). ShellShock Attack on Linux System - Bash. International Research Journal of

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164. Mary, A. (2016). Detection of Sybil Attack in Wireless Networks. International Journal of

Innovative Research in Computer and Comunication Engineering , 4 (8).

165. MarySaranya.J. (2016). Business Process Reengineering and its effects on organizational

performance. RE-Engineering Business Concepts and Rapid changes in Worldwide Business

Patterns. Coimbatore: Rathinam college of arts and science.

166. MarySaranya.J. (2016). Green Marketing. Services Marketing - Taking the show abroad.

Gobichettipalayam: PKR arts college of women.

167. MarySaranya.J. (2016). Impact of E-Banking on banking services. International Conference on

Competency building strategies in business and technology for sustainable deveelopment.

salem: Sri Ganesh school of business management.

168. Mathew, Dayana. "Rise Of The Downcaste In Aravind Adiga's The White Tiger." Roots

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169. Mehmudha. M(2015). Thinandhorum Thyaanam (Vol. 2). (nil, Trans.) Coimbatore, Tamilnadu,

India: Iris.

170. Mohan, P.Sudarazli - Bharathiyen Unarvu Plampugal - (ISBN 93-80543-29-8).2015.Volume 2.

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171. Mohanapriya. B. (2015). A study of pattern of Adjustment among women in Undergraduate

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172. Mohanapriya. B. (2015). A study on Employee Morale in Aloft Hotel. International Conference

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173. Mohanapriya. B. (2015). A study on job stress among nursing professionals working in Private

hospitals. journal of school social work .

174. Mohanapriya. B. (2015). A Study on The Emotional Intelligence among Software Professionals

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175. Mohanapriya. B. (2016). A study on women Senior citizens Quality of Life and Social Support.

International Contemporary research journal in Management and social science .

176. Murali .N (2016). vaazh pazhangudi makkalin veedu pattriya nambikkaigal .International

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177. Murali.N. (2015) Sanga ilakkiyam kaattum naattuppura veedugal. Sudaraazhi, Vol: 2, Pages-

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178. Murali.N. (2016.) Vinaippayanum theervum International journal of multidisciplinary research.

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179. Myvizhi. T(2015). Naattuppura makkalin vaalvu saar nambikkakal., Coimbatore.

180. Myvizhi.T (2015). Sanga ilakkiyathil vilangu varunanaikal (First ed., Vol. 1). Coimbatore,

Tamilnadu, India: Iris.

181. Nalini K. (2015). A study on Stratgies and Challenges faced by Micro Women entrepreneurs.

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182. Nandhini, B. (2015). Antibacterial activity of silver nanoparticles synthesized from

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183. Nandhini. S (2016). A study on Artificial Intelligence- The Blue Brain. International Journal of

Innovative Research in Computer and Communication Engineering , 4 (8).

184. Nirmaladevi.K. (2016). Soft pre-generalized closed sets with respect to a soft ideal in soft

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185. Nithyapriya. M(2015). Rural Marketing. International Conference on Innovative Trends in

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186. Nithyapriya. M(2016). Customer Behaviour Towards Service Quality in Retail Store.

International Journal of Advance Research and Innovative Ideas in Education, 1(1), 104-112.

187. Nithyapriya. M(2016). Financial Performance of SBI ICICI Bank. International Conferenc on

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188. Nithyapriya. M(2016). Study of green supply chain management. Business Process services (pp.

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189. Panimalar.S, A. (2015). Tracking and Positioning of Mobile Phones in Telecommunication.

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190. Paul, Pleassy. "Dislocation And Relocation In Bharati Mukherjee's Jasmine." Interdisciplinary

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191. Ponnalagu.K. (2015). The knowledge of expert opinion in intuitionistic fuzzy linear

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192. Ponnalagu.K. (2016). A method based on intuitionistic fuzzy linear programming for

investment strategy . International Journal of Fuzzy Mathematical Archive , 71-81.

193. Prakash L. (2015). A Study on Export Procedure and Documentation n needle Industries

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194. Prakash L. (2016). An Analytical Study on Financial Performance of Coachin Port Trust.

International Journal of Advance Research and nnovative deas in Education , 2 (1), 646-657.

195. Prasanna.P (2015) Application of Activity Based Costing in Coimbatore Region; Edited Book -

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196. Prasanna.P (2015) Data Mining Technique for Analytical Customer Relationship Management

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8;Pp567-574.

197. Prasanna.P (2016) Role of MSMEs in Indian Economy; Edited book - MSMEs in India:

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198. Preethi S. (2015). Cyber Crie Management. Bonfring International Journal of Industrial

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199. Preethi.B, M. (2016). Data Mining and Hierarchical Clustering Techniques. International

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200. Priyadharsini.S. (2016). Solution of fractional integro diffetential system with fuzzy initial

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201. Punitham M. (2015). A Study on cross co-integration of Indian ADRS between BSE nad

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202. Punitham M. (2015). A study on volatality of share price movements of Indain ADRS between

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203. Punitham M. (2015). HR stress management. International conference on innovative HR

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204. Punitham M. (2015). Human Resource Management- Function and strategeies. International

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205. Ranjani.R (Feb 2016). Congregation of Sickle cell anemia exhausted datamining contrinvance

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206. Renukadevi, K. (2016). Extraction, Characterization and Optimization Of Pigment Produced

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207. Renukadevi, K. (2016). Isolation of Alkaline Protease producing microbes from soil and its

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208. Reshmi, S, M. A. (AUG 2016). Survey on Identifying Packet Misbehavior in Network

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209. Reshmi. S, D. M. (AUG 2016). Secured Structural Design for Software Defined Data Center

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210. Sandhya.S. (2016). Energy-Efficient Intrusion Detectionin Network Security. -: International

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211. Sandhya.S. (2016). Network Exploitation using Metasploit Framework. -: International Journal

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212. Sandhya.S. (2016). Network Traffic Analysis for TCP Communication. -: International Journal

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213. Sangeethapaul. B, (2015). Elderly in India. Professional & technical publishers.

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214. sangeethapaul. B, (2016). A study on work life balance of working women with special

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215. Saraswathi. S, "Big Data Analysis On Power Plant Boiler Process Leading To Optimal

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216. Saraswathi. S, "Fact Detection Through Self-Organizing Map Based Clustering From Industrial

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217. Saraswathi. S, "Knowledge Discovery Via Big Data Analysis On Coal Fired Boiler-A Case

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218. Saraswathi. S, "Operational Statistical Analysis Leading To Energy Prediction Of Coal Fired

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219. Saraswathi. S, "Operational Statistical Analysis Leading To Energy Prediction Of Coal Fired

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220. Saraswathi. S, "Optimal Fit Through Neural Network Based Clustering - A Case Study On

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221. Saraswathi. S, "Optimal Fit Through Neural Network Based Clustering- A Case Study On

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222. Satheesh.M.B, S. V. (2015). Microcontroller and SD Card Based Standalone Data Logging

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223. Savitha, C. (2016). A Comparative Study on Antibacterial Activity of Herbs with its

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224. Senthil Kumar, J. (2016). Anticance ractivity of water hyacinth (Eichhornia crassipes (MART)

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225. Senthil Kumar, J. (2016). Eichhornia crassipes (MART.) Solms – An alternative renewable

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226. Senthil Kumar, J. (2016). GC-MS- MS analysis of Alien Invasive Aquatic Weed, Eichhornia

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227. Senthil Kumar, J. (2016). Impact of MPN of Coliforms on the Wholesomeness of drinking

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2266.[IF- 0.35]

228. Senthil Kumar, J. (2016). Trial based method for detection of Shigella spp and E.coli spp by

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229. Senthilkumar K. (2015). A Market Study about Laser Toner in Chennai City. International

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230. Senthilkumar K. (2016). An Empirical Study on Nexus between Credit Risk of Nationalised

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of Advance Research and Innovative Ideas in Education , 2 (3)

231. Senthilkumar K. (2016, January). A Study on Association Between Intellectual Capital &

Corporate Performance of Listed Fertilisers Co. in India - A Multivariate Approach. Primax

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232. Shakeela . C.H (2016) “Comparative Analysis On Indian Bank and ICICI” with ISSN

NO:2321-2012(online).

233. Shakeela . C.H (2016) Innovative Management Practices In Human Resource” ISBN no: 978 81

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234. Shakeela.C.H (2015) Corporate Entrepreneurship; Bonfring International Journal of Industrial

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235. Shakeela.C.H (2015) Entrepreneurship and Family Business; Bonfring International Journal of

Industrial Engineering and Management Science;ISSN:22501096;Pp252-255

236. Shakeela.C.H (2015) Study on E-Banking in the Coimbatore City; Conference Proceedings -

Innovative Trends in Business and management; ISBN:978-81-929292;Pp1-6.

237. Shakeela.C.H (2015)Issues and Challenges in E-Commerce; Edited Book - Innovative

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0;Pp649-652.

238. Shakeela.C.H (2015)Social Marketing: An Overview of Approach and Effects; Edited Book -

Innovative Marketing strategies for Sustainable growth Issues and Challenges; ISBN:978-93-

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239. Shanthanalakshmi. M. (2016). A Structural adjustments on Basel 1&2, Norms,Capital

Adequacy Ratio and Ladder to shift Basel III Norms. Paripex -Indian Journal of research , 3.

240. ShanthanaLakshmi. M. (Aug-2015). A study on effect and impact of bank rate volatility in

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241. Shanthi. B (2016) “A Study On Financial Analysis Of Selected Private Banks” ISSN NO:2321-

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242. Sharon Rose. R "Carib Woman In Colonial World: A Study In Jamaica Kincaid's The

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243. Shobana. A, "A Study on Data mining Based on Intrusion Detection," in Third International

Conference on Advance in Information Technology and Network ICAN'16, Coimbatore, 2016.

244. Shobana. A, "A Survey on Intrusion Detection using Data Mining Technique," IJIRCCE, vol. 3,

no. 12, 2015.

245. Shobana. A, "Recent trends in computer technology," in NCRTCT-15, Kodaikanal, 2015.

246. Shobana.D (JAN 2016). Grid Computing - An overview. Internatinal Journal of Trend in

Research and Development , 3 (1).

247. Shobana.D (MAR 2016). A Review on Green Marketing. International Journal of Trend in

Research and Development , 2 (2).

248. Shobana.D(DEC. 2015) A study on communication Security in Networks. International Journal

of Trend in Research and Development , 2 (6).

249. Shobana.D, (OCT 2015). Mobile Computing- A Surve. International JKournal of Trend in

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250. Shobana.D, B.Nivetha, U.Nandhini. (2016)JAN. An Analysis of Linux Operating System.

International Journal of Trend in Research and Development , 3 (1).

251. Shobana.D, B.Vinothini, P.Nithyakumari. (JAN 2016). Application of Data mining in the field

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252. Shobana.D, C.Midhuna Murali,P.Manjusha. (JAN 2016). An Analysis on Visual Cryptography.

International Journal of Trend in Research and Development , 3 (1).

253. Shobana.D, E.M.Sowmya,A.R.Vithya. (FEB 2016). Versions of Android and a Short View of

Marshmallow. International Journal of Trend in Research and Development , 3 (1).

254. Shobana.D, S.Govardhini. (JULY 2016). Attribute Based Encryption for Scalable and Secure

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255. Shobana.D, Subramaniayam, B.Deepa, N.Uthra. (MAR 2016). What is an open source: A

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256. Shobana.D, V.Poornima,P.Dhivya bharathi. (JAN 2016).Managing Green Data Centre.

International Journal of Trend in Research and Development , 3 (1).

257. Shobana.DK.Ketzial Jebaseeli, N.Uthra. (DEC 2015). The Challenges and Current trend in Big

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258. Shobana.DN.Uthra. (OCT 2015). The Data Mining Concepts and Techniques - A survey.

International Journal of Trend in Research and Development , 2 (5).

259. Shobana.DS.Sajna, J.Sabari sowdhanya. (JAN 2016). An Analysis on Distributed Computing.

International Journal of Trend in Research and Deelopment , 3 (1).

260. Shona.D. (2015). A Survey on Intrusiion Detection Techiques in MANET. -: International

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261. Shona.D. (2015). A Survey on Intrusion Detection using Data Mining Techniques. -:

International Journal of Innovative Research in Computer and Communication Engineering.-(IF

6.577)

262. Sivabagyam.K.R (2015) A study on effectiveness and behavioral responses towards Brand

equity of Horlicks ; Journal; ISBN – 978-81-929292

263. Sivabagyam.K.R (2015) A Study on Customer Satisfaction on Service Offered by SBI Life

Insurance; Inco Global Journal of Commerce and Economics; ISSN:2393-9796;Pp97-99.

264. Sivabagyam.K.R (2015) Critical Analysis of ERP In Business Services – Descriptive Approach;

Journal; ISSN: 978-93-4869-113.

265. Sivabagyam.K.R (2016) “Financial Performance Analysis Of Selected Oil Refinery Corporation

In India” ISSN NO:2321-2012(online).

266. Sivabagyam.K.R (2016) “Financial Performance Analysis of selected ceramic companies in

India”, International Journal of Advanced Research in Innovative Ideas in Education( IJARIIE)-

ISSN(O) 2395-4396 Vol-2 Issue -3 2016.

267. Sivabagyam.K.R (2016) “Performance Evaluation Of Growth Mutual Fund Schemes In Indian

Scenario After Liberalization” ;ISSN (o)-2395/4396 and with Global Impact factor 4.06.

268. Sivabagyam.K.R, (2016) SJCC Management Research Review", A study on financial

performance analysis of selected oil refinery corporation in India,ISSN – 2249-4359) Vol. 6,

Num.1, June 2016.

269. Sountharraj.A.C. (2015). Object Tracking using Image Processing. International Journal of

Innovative Research in Technology, 67-72.

270. Sri Durga Devi, R. (2016). Screening of Antioxidant and Antityrosinase activity of Herbal

Formulation. 1 (1).

271. Srinivasan, J. (2016, FEB). RAPD Analysis of Solanumxanthocarpum and its Phytochemical,

Antioxidant, Antimicrobial and Anticancerous activity.

272. Subdra devi. B “ A need of Innovation and Technology in Banking Sector” P.G &Research

Department of Commerce,Bharathidasan University Constituent College,Perambalur.ISBN:978-

93-83213-05-4

273. Subha .S(2016) “Innovative And Management Practices On Finance” ISBN no: 978 81

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274. Subha. C, Kaviarasu.S, Kavyapriya.G.V. (2015, October). Cyber Crime – Attacks, Types and

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275. Subha. C, M.Krithikaa, M.Priyadharsini, (2016, January). Virtual Private Network – A Survey.

International Journal of Trend in Research and Development, III, 78-81.

276. Subha.S(2015) “Behavioral Finance in Indian Stock Market” Edited Book “Trade, Economics

and Finance Research, Pg6-10, ISBN : 978-93-84743-34-5.

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277. Subha.S(2015) “Entrepreneurship Education and Training” Edited Book “Contemporary Issues

and Challenges of Indian Business in Global Scenario”, Volume II, Pg.376-380, ISBN : 978-93-

84743-40-6.

278. Subha.S(2016) “Financial Analysis of Bank of Baroda and HDFC Bank” Abstract published in

the SMART Journal of Business Management Studies, Pg.53.

279. Subha.S(2016)“Comparative Study on Customer Satisfaction towards Internet Banking offered

by SBI and ICICI Bank” Nehru Journal of Management & Research, Volume -1, Issue-11th

March 2016, Page 209-212 ISSN 22307974.

280. Subhashini. S. (2016). Digital transformation of People Management. National conference on

HR Technology Trends - A revolution in the world of work. Coimbatore.

281. Suchitra.B. (MAR 2016). BIG DATA ANALYTICS. National Conference on Recent

Advancement in Information and Computer Technology, Coimbatore.Mar 2016

282. Suganya.R. (2016). Energy Consumption Analysis and Minization Techniques in

Heterogeneous Wireless Network-Survey. -: International Journal of Innovative Research in

Computer and Communication Engineering. [IF- 5.618]

283. Sumalatha. G, (2015), A Model to prevent Flooding Attacks in clouds. International Research

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284. Sumathy N. (2016). A Study on Effectiveness of Organic Products in the Modern Scenario.

International Journal of Management and Social Science Research Review , 1 (3), 157-161.

285. Sumathy N. (2015). Effectiveness of online Marketing. Journal of Intercontinental

Management Research Consortium , 3 (3), 93-103.

286. Sunitha.C, Jeevitha.I. (2015). A Review on Genetic Algorithm Practice in Hadoop MapReduce.

International Journal of ScienceTechnology and Engineering, 150-155.

287. Sunitha.C, Meena Preethi.B. (2015). Securing ATM by Image Processing - Facial Recognition

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916.

288. Sunitha.C. (2015). Speaker Identification USing Relevance Vector Machine. International

Journal of Applied Engineering Research, 28389-28399.

289. Sunitha.C. (2015). Speaker Recognition Using Cepstral Coefficient and Machine Learning

Technique. Research Journal of Applied Sciences, Engineering and Technology, 983-987.

290. Sunitha.C. (2015). Speaker Recognition using MFCC and Improved Weighted Vector

Quantization Algorithm. International Journal of Engineering and Technology, 1685-1692.

291. Sunitha.C. (2016). A Light weight Network Code based Authentication Scheme to thwart

pollution attacks in H.264/AVC Video Streaming. International Journal of Innovative Research

in Computer and Communication Engineering, 1862-1868.

292. Sunitha.C. (2016). Blue Brain Technology. International Journal of Computer Science and

Infomation Technology Research, 76-81.

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Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

293. Sunitha.C. (2016). Cloud-Assisted Safety Messgae Dissemination in Hybrid Vehicluar

Network. International Journal of Innovative Research in Computer and Communication

Engineering, 4513-4519.

294. Sunitha.C. (2016). Implementation of Wireless Body Area Networks in Health Monitoring.

International Journal of Technical Research and Applications, 62-67.

295. Tharani.R, R. (2015). Web Intrusion Using Advanced SQL Injector and Counter Measures.

International Journal of Advanced Research in Computer and Communcation Engineering, 360-

363.

296. Vanithamani.P. (2015). Coporate Social Responsibilty and Customer Relationship

Manangement. International Conference on Innovative Trends in Business and Management, 1,

pp. 57-63. chennai.

297. Vanithamani.P. (2016). Financial analysis of South indian Bank and indian Overseas bank.

International Conference on financial Market Issues and challenges.

298. Vasantha Kokilam.K. (2015). Big Data Analytics in Health Care. International Journal of

Innovative Research in Technology, 127-131.

299. Vasantha Kokilam.K. (2015). Cloud Computing Paradigm and Current Trends. International

Journal of Computer Science and Information Technologies, 3914-3918.

300. Vasantha Kokilam.K. (2015). Keyword Repletion and Image elapsing Algorithm using Query

Specific Semantic Signatures. International Journal of Computer Application, 6-11.

301. Veeramanikandasamy. T, K. K. (2016). Influence of precursor molar concentration on the

electrical and magnetic properties of synthesized MnS nanocrystals. Journal of Materials

Science: Materials in Electronics at springer, pp 7845-7851. [H-Index: 57; ISSN: 0957-4522;

ImPact Factor: 1.798; Citation: 1]

302. Veeramanikandasamy. T, K. R. (2016). Effect of Cu-doping on optical, electrical and magnetic

properties of chemically synthesized MnS nanocrystals. Materials Chemistry and Physics

(Elsevier), pp 328–335. [H-Index: 104; ISSN: 0254-0584; ImPact Factor: 2.357; Citation: 1]

303. Vennila.R (2015) A Study on Consumer Acuity on Ecological Products with reference to

Coimbatore city; ELK Asia Pacific Journals; ISBN978-81-934011-0-9;Pp74-75.

304. Vennila.R (2015) Grievances and Redressal of Investors in Indian Capital Market with regard

to Coimbatore City; ELK Asia Pacific Journals; ISBN978-81-934011-0-9;Pp20-22.

305. Vetrivel, V. K. (2014). Synthesis and characterization of Pure Titanium dioxide nanoparticles

by Sol-gel method. International Journal of ChemTech Research, pp 1090-1097. [H-Index: 23;

ISSN : 0974-4290; ImPact Factor: 0.598; Citation: 0]

306. Vijaya.A. (2015). Exposure of Auto Regressive Models in Doling out Seismograms through

GSN. -: International Advance Computing Confrence Organised by IEEE & BMS College of

Engineering.

Page 21: Publications 2015-16 - Sri Krishna Arts and Science College 2015 -16.pdf · Customer Adoption & Satisfaction on Internet ... Behviour with special reference to Selected Super Markets

Publications 2015-16

Sri Krishna Arts and Science College, Coimbatore

307. Vijaya.A. (2016). Significant Image Enhancement Techniques for Removal Noise in LiDaR

Images. -: International Confrence on Computing for Sustainable Global Development

Organized By Bharath Vidyapeet's Institute of Computer Application And Management.

308. Vijayasamundeswari.R. (2015). Naaladiyil Nalvaazhvu. In Sudaraazhil (pp. 1-10). Coimbatore.

309. Vijayasamundeswari.R. (2015). Sanga Ilakkiya uravu kattamaippil penn. National seminar,

Rathinam arts and science college, (pp. 104-111). Coimbatore.

310. Vijimol J. (AUG 2015). Ethical values influencing buying behaviour of consumer in

fragmneted markets. ISRJ,ISSN-2230-7850. Impact Factor: 3.1560

311. Vijimol J. (AUG 2015). Senstivity and Sensibility factors influencing shopping behaviour of

consumers in Fragmented markets. IJMDRR, ISSN-2395-1885. Impact Factor: 2.262

312. Vijimol J. (2015). Role of HR in business. International conference on innovative HR practices

in Corporate world, ISBN -948-93-82570-68-4. CBE: Rathinam college of arts and science.

313. Viveka.M. (2015). Affectve Computing. International Journal of Innovative Research in

Technology, 141-145.