publicity & corporate identity
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Publicity & Corporate Identity. ICT IGCSE. Objectives. Understand the use, advantages and disadvantages of ICT applications for publicity and corporate image publications : business cards letterheads flyers brochures etc. Introduction. - PowerPoint PPT PresentationTRANSCRIPT
Publicity & Corporate Identity
ICT IGCSE
Objectives Understand the use,
advantages and disadvantages of ICT applications for publicity and corporate image publications: business cards letterheads flyers brochures etc
IntroductionMost businesses and organizations
spend literally thousands of dollars/millions of baht per year on publicity materials, including Advertising on TV/Radio/Cinema Website creation and maintenance Business cards Brochures, flyers and posters
Why?
What is corporate image?
You have ten minutes to find out :What is meant by ‘corporate image’Why corporate image is important to a
companyWhat is corporate identity
What is the difference between corporate image and corporate identity?
Corporate image is… The mental picture that springs
up at the mention of a company's name.
a composite psychological impression that continually changes with the company's circumstances, media coverage, performance, pronouncements, etc.
the public perception of the company rather than a reflection of its actual state or position.
fluid and can change overnight from positive to negative to neutral.
Corporate identity is… the combination of
color schemes, designs, words, etc., that a company uses to make a visual statement about itself.
how a firm views itself, how it wants to be viewed by others, and how YOU recognize and remember it.
Corporate identity is…An 'out there' sensory-
experience conveyed by things such as buildings, décor, logo, name, slogan, stationery, uniforms.
largely unaffected by its financial performance / fortunes.
either strong or weak (not positive, negative, or neutral like a corporate image)
Corporate identity Businesses and
organizations usually develop a corporate 'identity' - an image that they use for all documents, websites, etc.
Every communication the business or organisation has with the public, or with other organisations, will use the corporate identity. This makes the organisation or business very recognisable.
Corporate identityA logo to be used on
documents, e-mails, website, etc.
Set of colours / themes Set of fonts to be used for
all documents A jingle (short tune) for
TV / radio advertising A mascot / character to
represent the organization
Business Cards Business cards are used by
people who want to give their contact details to someone else.
A business card has a person's name, telephone number, e-mail address, etc. pre-printed on it so nothing needs to be written down.
Business cards use the logo / font / color / style of the corporate identity so that the person receiving the card recognizes it immediately.
Business Cards Small & cheap to produce Nothing needs to be written
down Very quick for swapping
contact details Instantly recognizable Many designs & styles
available Too small to hold other
information Easy to lose – so some
people use clothes pegs etc!
Letterheads A letterhead is a
header / footer used for printed documents such as letters.
Letterheads usually contain details such as the organization's name, address, telephone number, website, etc.
Letterheads 2Often
organizations will order boxes of paper with the letterhead pre-printed on it. This paper can then be used in printers, or for hand-written letters.
Letterheads 3
Letterheads use the logo / font / color / style of the corporate identity so that the person receiving the document recognizes it immediately.
Letterheads Instantly recognizable Contain all contact details
and logo etc Can be created in company
colors Save time when creating
letters Show that a letter is genuine Can be expensive to have
them professionally printed If phone number/ web
address/email /logo/color scheme change, all current stock need to be replaced
Flyers A flyer is a small, single
sheet, printed document used to advertise an event, a product or an idea.
Flyers are often handed out to the public to raise awareness of the event / product / idea.
Information such as date, time, location, contact details, etc. are placed on the flyer for people to refer to later.
Flyers 2 Flyers use the
logo / font / colour / style of the corporate identity so that the person receiving the document recognises it immediately.
Limited space, so information must be concise
Flyers Can be taken home and referred to
later Hold all relevant info, images, text Relatively cheap to produce Can target specific groups of people eg
people watching a particular movie
Limited space for information, so need to have contact details on
Litter – many people bin them/many are wasted
Need extra people to hand them out/can only target a relatively small section of population at a time
Brochures Printed brochures are designed and
produced to give details of an organization / product / event.
Brochures 2 Brochures
normally consist of several pages, combining text, images and other graphical elements. Glossy card may be used for brochure covers to give a more 'quality' feel.
Brochures 3Brochures use
the logo / font / color / style of the corporate identity so that the person receiving the document recognizes it immediately.
Brochures Usually glossy/high quality so make a
professional impression Much more detailed than flyers Can hold lots of
information/images/text etc Can be sent via mail/email (as pdf) Can be collected from a stand People can refer to them later/at home
etc Expensive to produce Not as portable as a flyer – can’t be
folded up! May need to be produced several times
per year to be current (eg for businesses reporting profits/schools reporting exam results etc)
Homework (in your books)
Make sure your notes are complete