PUBLISHING – CONFERENCESCOURSES – WEB – DEMAND GENERATION

Soiel International was born on 1980 with the periodic magazine Office Automation, one of the first technical-specialized magazines about the newborn Information & Communication Technology scenario.The publishing offer expands with Officelayout, the magazine about planning, furnishing and managing the office space; with the magazine Executive.IT, bimonthly publishing addressed to the corporate top management and realized with the collaboration of Gartner, one of the main companies on a global scale into the ICT consulting; and the tabloid Innov@zione.PA, that concerns the application of new technologies in the Central and Local Public Administration.

In 1993 the Event Department was born, which is active in Seminars, Conferences and Exhibitions organization. One of its strong points is the possibility to rely on competent ‘editorial staff’ that is capable of funneling a ‘technological’ message into a ‘didactic’ theme, as well as on the strong promotional impulse given by the magazines’ copious readers.The conference activity successfully grows and enriches the database of magazines readers, significantly contributing to the creation of a constant dialogue between Soiel International and the readers and the conferences participants.

In 2000, in order to answer to the growing educational needs, the Course activity was born from the partnership with consulting companies and experts of different fields. Later, this activity starts looking towards the new online communication formulas, publishing contents ‘on the web’.

Database362.000 total personal records 132.000 records with e-mail address 41.000 records with fax number

Corporate rolesand departments

Personal records with e-mail addressCEO 13%BUSINESS EXECUTIVE 42%PROFESSIONAL 30%CONSULTANT 11%ENERGY MANAGER 3%FACILITY MANAGER 1%

IT 53%SALES 19%MARKETING 10%HR & ORGANIZZAZIONE 9%FINANCE & PURCHASES 5%PRODUZIONE & OPERATION 4%

THE SERVICE SECTOR INCLUDES:Utilities, Transportation and Logistics, Tourism, Media, Corporations/associations/NGOs, Consultation,Education and private research, Private healthcare

THE INDUSTRY SECTOR INCLUDES:Petrochemical industry, Manufacturing,Pharmaceutical industry, Luxury, Food industry, Constructions, Automotive, Defense/military industry

THE FINANCE SECTOR INCLUDES:Banks, Insurance companies, Investment companies, Financial companies

THE PUBLIC ADMINISTRATION SECTOR INCLUDES: Local PA, Central PA, Education and research, Corporations and associations, Healthcare

THE SYSTEM INTEGRATOR SECTOR INCLUDES:System integrator, Software House

THE SERVICE SECTOR INCLUDES:Telco (carrier/isp/asp), HW/SW vendors

THE SERVICE SECTOR INCLUDES:Suppliers, Reseller, VARs

End UsersPersonal records with e-mail address

SERVICES 35.288 π 42%INDUSTRY 19.943 π 24%PUBLICADMINISTRATION 16.084 π 19%

RETAIL 6.812 π 8% FINANCE 6.401 π 7%

Value ChainPersonal records with e-mail address

SYSTEM INTEGRATOR 29.598 π 61%VENDORS 11.312 π 24%CANALE 7.365 π 15%

Soiel InternationalA solid meeting point between supply and demand

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Executive.IT is the bimonthly strategy magazine by Gartner, addressed to Italian big and medium companies’ top management, that discusses about Information & Communication Technology topics, with particular account to their impact on the corporate business and on the manager’s way of managing: production changes, marketing changes, commercialization changes, retailing changes, organization chan-ges and finance changes.

π DISTRIBUTION• Periodicity: bimonthly – 6 issues per year• Release date: middle of the second reference month• Distribution: 9.600 copies π SOME THEMES DISCUSSED IN 2015The ‘Digital Workplace’ in the ‘Digital Business’ era‘Mobile Business Scenario’Information 2020: uncertainties and opportunitiesThe Digital Humanism (The ‘Agile’ Organization)Internet of Things: Technologies and ArchitecturesThe evolution of Identity ManagementHow ‘Enterprise Architectures’ are changing in the ‘Digital Business’ eraThe new management systems (The Post-modern ERP)The Risk Management in the ‘Digital Business’ eraTop 10 Technologies

π READERS’ MODEL

26%

Trade

Industry

Finance

Healthcare and Education

Public Administration

Others

24%

18%

17%

7%

6%

2%

MARKET SECTOR

S T R A T E G I E E T E C N O L O G I E P E R I L M A N A G E M E N T D ’ I M P R E S A

Services

Office Automation is the monthly magazine specialized in ICT that promotes the conferences and workshops discussing the themes of new technologies and applications. With over 35 years of history, Office Automation is acknowledged by the market to be a valid educational instrument for both end user companies, addressing CIOs and IT managers who are responsible for controlling the technologi-cal choices, and for the protagonists of the value chain (producers, vendors, resellers, system integra-tors, technicians, ...), that are in charge for leading clients in choosing hardware and software solutions that improve the business efficiency. Tecnologie e modelli per il business digitale

®

π DISTRIBUTION• Periodicity: monthly – 10 issues per year (January/February and July/August as single number)• Release date: beginning of the reference month• Distribution: 16.000 copies π SECTIONSDIGITAL EXPERTS. TODAY AND TOMORROWHow is the ICT occupations system changing according to the evaluations of a HR Development Manager of an important Italian company.

CYBER-ATTACKS WATCHDOGTo know news about security and cybercrime in order to face the corporate data pro-tection effectively.

ENERGY MANAGEMENTNews and specialized articles focused on the energy management topic, which is an increasingly important economic factor for the ICT infrastructures.

THE LEGAL VIEWThe different Italian and European normative variations that affect the ICT world, explained and commented by experts.

π READER’S MODEL

0 5 10 15 20 25 30 35%

34%Commerce and Services

Industry

Finance

Healthcare and University

Public Administration

System Integrators

Retailers and Distributors

Others

12%

9%

4%

3%

19%

15%

4%

MARKET SECTOR

Value Chain

End users

Publishing

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Innov@zione.PA is the bimonthly magazine that explains to the Central and Local Public Administration the opportunities coming from the use of new technologies, focusing the attention on the market supply, on the normative and organizational picture that directs its development. The

magazine aims at sensitizing, in a capillary way, the whole PA world through performing the demands of several and different actors involved: Central Institutions, Regions, Provinces and Cities, Municipality, School and Healthcare, placing side by side the technological scenario condi-tions and the possible solutions for the Italian Public Administration throughout the modernization path of the Country.

π DISTRIBUTION• Periodicity: bimonthly – 6 issues per year• Release date: ending of the second month on the cover• Distribution: 20.000 copies π 2015 ROADSHOWPA INNOVATION,TECHNOLOGIES AND QUALIFICATION OF THE PUBLIC EXPENDITUREHow to go past the Cuts Era.In order to facilitate the encounter and the debate between the PA, Research and En-terprises innovators, so to improve the services for the citizens in the Local Administra-tions, Innov@zione.PA has organized and patronized a series of round tables aimed at understanding the priorities, models and real possibilities of pursuing innovation strate-gies on the territory within the current economic and political scenario.Following the good results of the first 4 meetings realized throughout 2015 in Turin, Bologna, Florence and Padua, in 2016 this series of encounters promoted by the Ma-gazine with the collaboration of the Local Administrations and their representatives continues, during the Round Tables of Innov@zione.PA.

π READER’S MODEL

45%Towns, Provinces, Regions

Autonomous Agencies

Research Institute and University

Central Public Administration

Healthcare

Others

17,5%

13%

13%

10%

2,5%

MARKET SECTOR

0 5 10 15 20 25 30 35%

The magazine Officelayout, founded in 1984, covers the themes of design, furnishing and management of office spaces and buildings, through in-depth analysis of technical aspects of the product and the market, and of their use. The magazine pays particular attention to the issue of sustainability and to the impact on the office environment of the new ICT solutions.

π DISTRIBUTION• Periodicity: trimonthly – 4 issues per year• Release date: ending of the third reference month• Distribution: Italy 10.000 copies – Foreign countries 2.500 copies π SOME THEMES DISCUSSED IN 2015• New working methods: technologies and spaces for teamwork inside the company• The work sitting, between dynamism and ergonomics• Workplace 3.0, the new SaloneUfficio• Contract: furniture, lighting and technologies for auditoriums and classrooms• Entrance and reception spaces, from their design to the choice of products• Components’ value in furnishings and sitting, details that make the difference• Break areas and company’s restaurants, from their design to the choice of products• The Internet of things and the automation of the building services• Ergonomics at the desk, tools and solutions• The operative furniture, from the system to the individual workstation• Lighting: task lights, strategic and personalized light• Light and flexible dividers, for visual and acoustic separation• Filing solutions integrated into furnishing and into the moving partition systems• Lighting: light management, a comfort and efficiency plus• Challenges of mobile working, technologies and spaces

OfficelayoutProgettare, arredare, gestire lo spazio ufficio | Design and furnishing of office space

π READER’S MODEL

12%

Commerce and Services

Industry

Finance

Public Administration

Architects, Designers, Design Studios

Distributors and Stores

Engineering companiesand Building Automation companies

8%

8%

7%

31%

26%

8%

MARKET SECTOR

Value chain

End users

Publishing

With more than twenty years of experience in the IT specialized conference world, Soiel International is an ideal partner for the realization of corporate events. Soiel International coordinates suppliers and manages the different activities aimed at the good outcome of the event, through pre-conference administration tasks (location and service choice, realization of the graphic layout of the invitation, promotion activity, gathering of the adhesions, etc.), conference administration tasks (on site assistance during the event), and post conference administration tasks, through constant subscriptions’ monitoring, recall activity checking and through giving periodic reports to the client and managing all the event’s stages.

The synergies, born thanks to the collaboration between the Event Department (that monitors the logistic, administrational, client-support and promotional organization), the Graphic Department (involved in the design and realization of personalized messages and graphic arts) and the magazines’ Editorial Offices (that contributes, on the one hand, to the development and description, with a journalistic style, of the proposed contents with technical and market knowledge, and, on the other hand, to the moderation of discussions or to the enrichment of the conferences programs) offer a complete and personalized support for the realization of events, workshops, round tables and webinars.

In addition to the ad hoc activities carried out for the clients (also in the roadshow formula), Soiel International has been organizing Multi-client conferences for several years, where speeches and contents by sponsor companies, field specialists, consultants, academics and end users are gathered around a trend topic of the IT. An exhibition area is organized in a room adjoining the conference hall, where refreshments are served and where visitors and expo companies can meet. The events provide for modular attendance formula with investments that are variable for the single event according to the type of attendance.

Multi-client events by Soiel International differentiate themselves from a typical exhibition because they are business events dedicated to opera-tors of the field and to end users of medium-sized and large companies, where the exhibition area is a meeting and comparative point between supply and demand that gives birth to future examinations. This is also in accordance to the interest born from the speeches enriching the cultural program of the single event.

Thanks to Soiel database, that stays at the base of the organization of each conference, all the conference activities can be considered an extre-mely efficient instrument for the lead generation activities, with an excellent return on the investment.

Conferences, Roundtable and Webinar

DIRECT E-MAIL MARKETING and SURVEYThe diversity and quantity of names inside the Soiel International database offers to clients several possibilities to generating new names that are interested in its corporate activities.

Within the increasingly successful activities suggested by Soiel International there is the Direct E-mail Marketing or Marketing Campaign. Using Data Sheet or other valuable contents (researches, surveys, articles, web seminars, courses...), this activity foresees the acquisition of leads of interest by sending e-mails to selected profiles, identified within the Soiel database.

Soiel manages all the different stages and the activities that are necessary to the realization of the landing page (graphic installation, texts drafting, subscription forms), where one or more specific contents could be uploaded, and will promote the initiative to its public of specialists, selected from the database, through Dem realization and forwarding and the presence of promotional news and banners on the home page of the website: www.soiel.it.

Another increasingly prominent activity is that of surveys, promoted and realized with the support of the magazines’ editorial staff. Surveys can be realized by using different research methods, as those ‘via web’ or the more organized ‘telephonic interview’, and represent an excellent starting point towards the definition of the contents of a conference project or the representation of a ‘premium content’ for the demand creation campaigns.

Demand Generation

Soiel International organizes training courses focused on specific Information & Communication Technology themes, offering also the possibility to enroll for in House courses. During the training days, practical exercises are integrated to the theoretical part, aiming at deepening the discussed topics. For the Course organization, Soiel benefits of the cultural contribution of specialists and certificated academics.Until today, a high rate of innovation has been recognized of us for the used contents and teaching methods, as well as the immediate transfe-rability into the company system of what has been learned; moreover, the Courses by Soiel International are also a unique chance to exchange experiences and knowledge with experts of the field.The training offer by Soiel also gives the possibility of developing in House courses and ad hoc projects according to the needs of each com-pany.Some of the topics discussed in 2015:• Knowledge and Vital Skills for the Call Center – How to develop the call center manager career discovering the secrets of the best contact

centers and knowing how to apply them to each situation• Metrics and Economics of the client management – The essential metrics, values and methods for the best client and innovation management

within the customer interaction• Monitoring & Analytics in the Contact Center – How to insert call recording and analytics technologies into selling structures and customer

care quality monitoring programs• 3D printing and Business opportunities – An overview of the main additive production topics• M2M technologies and IoT – The era of Internet of things, the inexorable pervasive spreading of the network that will embrace everything and

everyone, is now open• ITIL Foundation – With certification test recognized internationally• Lead Auditor ISO IEC 27001:2013 – With certification test recognized PECB• Software rules and rights – From the copyright to the patents’ discipline, from the license managing to the legal protection of the data base• Public speaking – How to manage anxiety and give an efficient presentation• Efficient selling performance – There will be a presentation of a classical approach of a selling performance and how to adapt it according to

the personal situation• Privacy and Security in the ICT field – Protection of personal data in the company, with a certification test on the final day of the course• P.A. invoicing and Electronic Storage – Basic information and knowledge of the electronic storage of similar documents.

Courses

2Nd Quadrant - Abb - Abletech - Achab - Aditinet - Adobe - Advantec - Aikom Technology - Airwatch - Amazon Web Services Applause - Arrow Aspect - Ats - Avnet - Avob - Axis Communication - Beantech - B&G Partners - Bizmatica - Blackberry Bludis - Boolebox - Braga Moro - Brocade Cambium - Canon - Cbt - Cdlan - Cedat85 - Check Point Software - Cisco - Citrix Clouditalia - Cofely – Gdf Suez - Commvault - Darktrace Datapoint - Dedagroup - Dell - Dell Software - Devicelock - Digi Docebo - E4 Computer Engineering - Eae - Emc - Edslan - Emerson Network Power - Emicon - Energy Team - Enterprise Db Estel Office - Etc - Extreme Networks - Facility Live - Federlegno - Fortinet - F-Secure - Fujitsu Gartner - Ge Power Control Genesys - Gepin Group - Google - Gruppo Sintesi - Honeywell Building Solutions - Hp - Huawei - Ibm - Iconsulting Ifm Infomaster - Iks - Ilger - Information Builders - Intel - Interactive Media - Intesa - Ipkom - Itagile - Ita-Stbq - Itway - Karspersky Kpnqwest Lenovo - Living Office - Logicnow - Maria Db - Marin - Microline Networks - Microsoft - Mitel - Montaggi & Impianti - Netapp - Nexan - Nutanix Oki - Omron - Onit Group - Open Sky - Oracle - Palo Alto - Panasonic - Panduit - Pico Piller - Plantronics - Praim - Privatewave - Purestorage Quadricom - Quint - Quix - Radware - Raritan - Red Hat - Reichle & De Massari - Reiss Romoli - Riello - Rios - Rittal - Rsa - Safenet - Samsung Sas - Sb Italy - Schneider - Securegate - Seeweb Serena Software - Siborg - Siec - Siel - Simplivity - Siseco - Softway - Sonepar - Sorint Lab Studio Storti - Stulz - Suse Tableau Software - Te Connectivity - Tecnosteel - Teraplan - Trueverit - Trueverit - Uniserv - Vem Sistemi - Vmware Wacom Watchguard - Websense - Westcon - Wurth Phoenix - Zend Technologies - Zentro - Zimbra - Zyxel

In 2015 we have worked with:

Soiel InternationalVia Martiri Oscuri, 3 - 20125 Milano - Tel. 02 26148855 - Fax 02 26149333 - www.soiel.it - info@soiel.it