pullman video production guidelines · 2019. 3. 1. · video of all properties worldwide. video...

PULLMAN VIDEO

PRODUCTION

GUIDELINES

1NOM DU DOCUMENT // PULLMAN // MAI 2013 //

TVtrip is a certified video vendor for the Accor Hotel Group

SUMMARY

2BRIEF VIDEO DESTINE AUX FILMS HOTELS // PULLMAN // TVTRIP // JUILLET 2013

INTRODUCTION

RHYTHM & CONTRAST

PULLMAN SPIRIT

4 CREATIVE CONCEPTS

GENERAL TECHNICAL

RECOMMENDATIONS

TVTRIP CONTACT

INTRODUCTION

INTRODUCTION


This document provides a set of recommendations for

video shootings at Pullman. It sets out the objectives

& provides guidance for the work done by

videographers. TVtrip produced two video pilots

based on these guidelines:

Pullman Barcelona Skipper

Pullman Paris La Defense

The purpose of these video guidelines is to:

Showcase Pullman’s brand image and hotels by

means of distinctive visual material.

Differentiate the brand from its competitors through

a distinctive approach.

For a 90 seconds video, a minimum of 3 days is

necessary to film the property, up to 5 based on the

size and requirements of the hotel.

http://www.pullmanhotels.com/fr/hotel-7341-pullman-barcelona-skipper/gallery.shtml#video

http://www.pullmanhotels.com/fr/hotel-3013-pullman-paris-la-defense/gallery.shtml#video

RHYTHM & CONTRAST

HUMAN PRESENCE

Human presence is a strong differentiator.

Guests and staff appearing in videos should

be representative of Pullman clients:

cosmopolitan and business-leisure oriented.

Hotel staff will be included in the video. An in-

house casting session needs to be held prior

the shooting.

Shot will be framed to show the space around

the person(s) and will include the architecture

and decorative features in the composition.

Clothing style should reflect the aspirations of

PULLMAN guests: elegant, contemporary & modern.

BRIEF VIDEO DESTINE AUX FILMS HOTELS // PULLMAN // TVTRIP // JUILLET 2013 6

ARCHITECTURE


Compositions should illustrate the key

principles of the international style:

expression of volume via smooth and

uncluttered exterior surfaces, regularity of

vertical and horizontal lines and extensive

use of concrete, steel and glass combined

with noble materials.

Lighting should be soft & natural. We will

use as much natural daylight as possible,

but also use the interplay of light and

shadow to introduce a sculptured effect,

create a sense of resonance and enhance

the overall esthetic quality of the image.Volume & aesthetics

STYLING ELEMENTS


Suggesting & creating desire, appealing

people’s imaginations instead of showing

every space in details.

Foreground: sharp focus on a detail of the

tableware and a culinary preparation for

example.

Background: soft focus with a depth effect,

suggesting the spaciousness and

atmosphere of the room for example.

Culinary styling elements

PULLMAN SPIRIT

9

PULLMAN SPIRIT


Pullman is a unique spirit. There is nothing

like Pullman : the name is synonymous with

vibrant, cosmopolitan and in style. Pullman

captures the essence of the today’s executive

lifestyle.

A selection of spacious hotel rooms, the

exclusivity of an executive lounge, and chic

residential suites with living areas and kitchen

facilities framing views from city to sea

uniquely redefines the lifestyle of the

cosmopolitan traveler.

10

cosmopolitan

B-leisure

vibrant

in style

AREAS TO BE FILMED

11

PULLMAN THE PLACE TO MEET

LOBBY: a place for living, a welcomer to greet,

a bar to meet, a connectivity lounge to work…

GUEST ROOMS: comfortable, spacious and

functional, innovative bedding concept, Italian-

style shower, large work space.

RESTAURANT: enticing & contemporary

cuisine, show kitchen concept & the Vinoteca

FITNESS LOUNGE: open 24hrs.

FIT SPA: dedicated to relaxation and

regeneration.

SWIMMING POOL: refreshing and relaxing.

MEETING ROOMS: co-meeting, an entirely

new approach to organizing meetings,

conferences and high-end incentive events.

FACADE & ENVIRONMENT: aesthetic hotels

in great places.

EXTERIORS: garden, terrace…


4 CREATIVE CONCEPTS

01 // BACKLIGHT SERVICE GESTURE

We should treat client silhouette in the

same way.

Highlight the staff though the service

gestures. People with be shown as silhouette,

with, when it is possible, a backlight effect.


02 // TIME LAPSE - TILT SHIFT


The panorama is original and enables to see

the city from the hotel.

Use the time-lapse / tilt-shift effect to enhance

the points of view of the city from the hotel.

03 // SPLIT SCREEN


The split screen effect divides the

screen in 3 parts.

Use a split-screen effect (with thin white

edges) in order to give a modern and

geometrical aspect.

04 // CHROMATIC SETTINGS


Images should be contrasted, but colors

should not be too bright or lighting to

strong If daylight levels are too low, use

light box. with diffusers to create a soft

ambient lighting effect.

Use as much natural daylight as possible, but

also use the interplay of light and shadow to

introduce a sculptured effect, create a sense

of resonance and enhance the overall

aesthetic quality of the image.

GENERAL TECHNICAL

RECOMMANDATIONS

18

EQUIPMENT


We exclusively use Reflex cameras thanks to

their multiple benefits and filmic aesthetics:

Saving space in narrow places of filming.

Speed of implementation (lightness) and

movement.

Lighting saver. It’s not necessary to have

important light sources because of high

sensitivity of some Reflex cameras.

To ensure high quality, we selected a short

list of reflex: Canon 7D, 5D MII and MIII,

Nikon D800.

A short list of reflex cameras to ensure high quality images

FRAMING 1/2


We value the shots by adding some lights

occasionally to reduce the shadows and favor

smooth movement shots: the camera is

moving slightly, using traveling slider,

compelling framing, tipping point.

The editing style alternates the shots with

slider movements (wide angle) and shots with

racking focus.

The storyboard main line is “the hotel

discovery”: revealing what a customer feels

and sees while discovering an interior of a

property.

FRAMING 2/2


Suggestive shooting: with the camera at eye

level to show what a customer sees.

Use a wide angle to value spaces.

Large and wide open framing : wide angle,

not panoramic one.

Value framing with perspectives, emphasizing

different points of interest, angles, textures,

shapes.

Giving the subject space to breath in order to

show generosity and clarity of the spaces.

Avoid all the unsighted details (extraction

system, false ceiling tiles, fire

extinguishers,…).

Avoid sidelong framing.

BUDGET


TVTRIP BUDGET

Pullman has negotiated a special budget for the

video of all properties worldwide.

Video production

The budget is 4400€ / 5200USD for 3 filming

days per hotel. This budget includes all prep

work (story boarding, briefing of hotel &

cameramen), equipment, editing & colorimetric

post production, encoding, music free of rights.

Not included: Transportation, accommodation,

food & beverage

Upon request: talents, aerial views, special

equipment, points of interest near the hotel

Pictures

A set of 12 extracted HD pictures can be

produced for 280€

TVTRIP CONTACT

24

TVTRIP CONTACT

Please note that this document is the hotel

version of the videographic brief.

Cameramen should refer to TVtrip for

technical requirements.

Contact TVtrip:

Camille Bacchetta

[email protected]

pullman video production guidelines · 2019. 3. 1. · video of all properties worldwide. video...

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