#pulpfacebook: how to make your brand pop
DESCRIPTION
Not just an excuse to talk about one of my favorite movies. Here are 5 simple ways to help your brand POP on Facebook.TRANSCRIPT
![Page 1: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/1.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
PULP FACEBOOKA Thom Lytle Presentation
HOW TO MAKE YOUR BRAND POP ON FACEBOOK
1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
AND OTHER ‘POP’ THEMES
#PulpFacebook
@ThomLytle Director, Social Business & Community Engagement EMC Corporation
#PRNews Social Media Conference
![Page 2: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/2.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 2© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#PRNews
#PulpFacebook
TIP #1THE MAGICBRIEFCASE
![Page 3: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/3.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
A BRIEF CASE STUDY
Not just an excuse to make the best pun ever.
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 3
@ThomLytle#PRNews
#PulpFacebook
![Page 4: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/4.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
THE CHALLENGEGenerate significant buzz
and drive registrations to an approaching product launch
without saying much of anything at all.
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 4
@ThomLytle#PRNews
#PulpFacebook
![Page 5: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/5.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
“THE FASTEST TEAM IN TECH, LOTUS F1 TEAM AND EMC. ALL WILL BE REVEALED ON SEPT 4TH. JOIN IN
WITH #SPEED2LEAD.”
-14 DAYS
@ThomLytle#PRNews
#PulpFacebook
![Page 6: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/6.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
“EMC PULLED INTO THE LOTUS F1 TEAM'S PITSTOP FOR AN EXCLUSIVE RE-DESIGN. HERE'S ANOTHER GLIMPSE,
WANT TO SEE MORE?”
-10 DAYS
@ThomLytle#PRNews
#PulpFacebook
![Page 7: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/7.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
“THE FINISH LINE IS IN SIGHT! ADD THE SEPT 4TH SPEED TO LEAD EVENT TO YOUR CALENDAR. SOON, ALL WILL
BE REVEALED.”
-7 DAYS
@ThomLytle#PRNews
#PulpFacebook
![Page 8: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/8.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
“HERE IT IS, YOUR LAST LOOK AT OUR NEW ANNOUNCEMENT BEFORE THE BIG DAY ON SEPT 4.
WILL YOU BE WATCHING?”
-2 DAYS
@ThomLytle#PRNews
#PulpFacebook
![Page 9: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/9.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
“THE DAY HAS COME. JOIN THE GLOBAL BROADCAST OF OUR VNX ANNOUNCEMENT AND GET THE
#SPEED2LEAD.”
LAUNCH
@ThomLytle#PRNews
#PulpFacebook
![Page 10: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/10.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
BITTER SWEET
@ThomLytle#PRNews
#PulpFacebook
![Page 11: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/11.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 11© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#PRNews
#PulpFacebook
1. IT’S OK TO TEASE 2. USE THE CURIOSITY GAP 3. MAKE INTERNAL FRIENDS 4. DON’T BE BORING!
![Page 12: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/12.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 12© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TIP #2BE COOL
@ThomLytle#PRNews
#PulpFacebook
![Page 13: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/13.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
WE USE OUR CORPORATE FACEBOOK PAGE TO SERVE AS THE MAIN DESTINATION AND ENGINE FOR HERITAGE TRUST… A PRETTY COOL PROGRAM
@ThomLytle#PRNews
#PulpFacebook
![Page 14: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/14.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
WINNERS ARE SELECTED USING AUDIENCE VOTES
@ThomLytle#PRNews
#PulpFacebook
![Page 15: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/15.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
EVENTS© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
![Page 16: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/16.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 16© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
1. (RE)CONSIDER APPS 2. KNOW WHAT’S COOL 3. DO WHAT .COM CAN’T 4. BEFRIEND LAWYERS
@ThomLytle#PRNews
#PulpFacebook
![Page 17: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/17.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 17© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TIP #3
A ROYALE WITH CHEESE@ThomLytle
#PRNews#PulpFacebook
![Page 18: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/18.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 18© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
1. TAILOR TO AUDIENCES 2. ORGANIC GEOTARGETING 3. ALTERNATE TIMING 4. ATTACH TO STORIES 5. GLOBAL PAGES
@ThomLytle#PRNews
#PulpFacebook
![Page 19: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/19.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 19© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TIP #4PEOPLE ‘LIKE’ HUMOR
@ThomLytle#PRNews
#PulpFacebook
![Page 20: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/20.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 20© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#PRNews
#PulpFacebook
![Page 21: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/21.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
THIS IS MY DELICATE TRANSITION FROM PULP FICTION TO THE BOSTON CELTICS
@ThomLytle#PRNews
#PulpFacebook
![Page 22: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/22.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 22© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TIP #5
KNOW ITS ROLE @ThomLytle
#PRNews#PulpFacebook
![Page 23: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/23.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 23© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TO HELP THE ANALOGY@ThomLytle
#PRNews#PulpFacebook
![Page 24: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/24.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 24© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
A CHAMPIONSHIP TEAM@ThomLytle
#PRNews#PulpFacebook
![Page 25: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/25.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 25© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
NOT A CHAMPIONSHIP TEAMAND NOT VERY GOOD LOOKING EITHER
@ThomLytle#PRNews
#PulpFacebook
![Page 26: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/26.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 26© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
EVERY SOCIAL CHANNEL MUST FILL A SPECIFIC AUDIENCE NEED To SUCCEED
@ThomLytle#PRNews
#PulpFacebook
![Page 27: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/27.jpg)
‹#›© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
PEOPLE WANT TO
LAUGH
BE NICE TO: • YOUR AUDIENCE • LAWYERS • DESIGNERS
KNOW WHY YOU USE FACEBOOK
RECOGNIZEGLOBAL
PREFERENCES
FACEBOOKIS NOT YOUR
.COM
DON’T JUST GIVE IT ALL
AWAY
TAKE THESE AWAY
![Page 28: #PulpFacebook: How to make your brand POP](https://reader033.vdocument.in/reader033/viewer/2022060121/55944b571a28ab97538b463b/html5/thumbnails/28.jpg)
#