pulse report chilled & fresh q4 2012

7/28/2019 Pulse Report Chilled & Fresh Q4 2012

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Chilled & Fresh

SymphonyIRI

Welcome to the Pulse Q4 2012 edition for Chilled and

Fresh. We hope you find it useful. Please do not hesitate

to contact us if you have any questions or comments [email protected]

Pulse


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Chilled and Fresh SymphonyIRI Pulse Q4 2012

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About the Report

This Chilled and Fresh report is one of 10 super category reports designed to show

high-level comparison and analysis for retail markets across major countries in

Europe.

This report contains data gathered from around Europe. This market was split into

the following categories: Yogurts, Dairy Desserts & Drinks, Cream, Eggs, Margarines,

Butter, Fats & Spreads, Milk, Cheese, Chilled Juices, Fresh Desserts, Salads,

Tofu/Soya, Chilled Dips & Sauces, Ready Meals, Chilled Fish & Seafood, Charcuterie,

Fresh Vegetables and Fresh Fruit.

The report highlights key metrics such as total sales figures, market trends, category

shares, winners and losers for Europe and for individual countries.

The data has been sourced from Symphony IRI Group retail databases and Eurostat

the statistical branch of administration for the European Commission.

The countries included in the report are: France, Germany, Italy, Netherlands, Spain

and the UK.

The market channels used for each country in this report are as follows:

For analytical purposes the data sourced from available retail databases has

been consolidated to provide consistent results. However, for some countries it

has not been possible to source data pertaining to certain categories. When

this has occurred it has been documented in the Notes section found at the endof the report.

Country Channels used

UKHypermarkets, Supermarkets, Drugstores and

Impulse Outlets

ESHypermarkets, Supermarkets, Hard Discounters,

Drugstores and includes the Canary Islands

DEHypermarkets, Supermarkets, Hard Discounters

and Drugstores

NLHypermarkets, Supermarkets, Hard Discounters

and Drugstores

ITHypermarkets, Supermarkets, Small Self Service,

Hard Discounters and Drugstores

FRHypermarkets and Supermarkets


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In the Radar

Economic figures influencing consumer behavior

Quarter four is traditionally the strongest trading period for

chilled and fresh, and the latest quarter again saw growthfor all countries. But it is not all good news for the market.

The rate of growth has slowed down considerably to 1.7%,

and is now below the rate of inflation in all markets other

than Spain.

As food prices look set to rise in the year ahead, a key

opportunity remains to stimulate growth based on

recessionary behaviours. So whilst shoppers seek everlower prices in commodities, added value products such as

Ready Meals continue to thrive as an alternative to out of

home dining.

Sarah Pittock

Insight Director, Business Insights, SymphonyIRI Group

Contact: [email protected]

Source Eurostats December 2012

Population in Millions Unemployment (%)

Average 12 Months

Inflation Rate GDP in Millions ()

January

2011

January

2012

Dec

2011

Dec

2012

Dec.

2011

Average

2012

2011

(Estimate)

2012

(Estimate)

France 65.0 65.3 9.7 10.2 +2.3 +2.2 1,987,699 2,029,877

Germany 81.7 81.8 5.9 5.5 +2.5 +2.1 2,567,000 2,643,900

Italy 60.6 60.8 8.4 10.7 +2.9 +3.3 1,586,209 1,565,916

Netherlands 16.6 16.7 4.4 5.3 +2.5 +2.8 607,435 601,086

Spain 46.1 46.1 21.6 25.0 +3.1 +2.4 1,074,940 1,048,490

United

Kingdom 62.4 62.9 8.4 8.0 +4.4 +2.8 1,747,315 1,898,520


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Global Trends

+2.6%

+2.1%

+1.2%

+1.9%

+1.6%

TOTAL EUROPE +1.7%

Value Sales in Millions ()

Total EU 98,434

DE 29,556

FR 22,647

IT 14,351

UK 12,660*

NL 9,970

ES 9,250

3,127 3,151 3,184 3,175 3,136 3,165

2,313 2,312 2,252 2,323 2,351 2,325

2,383 2,477 2,484 2,534 2,439 2,513

3,353 3,572 3,610 3,720 3,431 3,591

7,252 7,411 7,3977,380

7,270 7,510

5,480

5,558 5,584 5,5745,9305,892

0

5,000

10,000

15,000

20,000

25,000

30,000

2-Oct-11 1-Jan-12 2-Apr-12 1-Jul-12 1-Oct-12 30-Dec-12

Millions

Period Ending

France

Germany

Italy

Netherlands

Spain

UK

*based on an exchange rate of 1.150 to the pound

Positive Trend

Static Trend

Negative Trend

+1.6%

Value sales and growth and decline in the last year

Value sales for the last six quarters

Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12


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Europe

20,529 19,923

11,201

7,8316,184 5,592 5,011 4,700 4,155.44 3,428.21

0

5,000

10,000

15,000

20,000

25,000

Charcuterie CheeseYogurts, Dairy Desserts & Drinks Ready MealsMargarine, Butter, Fats & Spreads MilkFresh Desserts Chilled JuicesFresh Vegetables Eggs

Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom

MillionsEuros

Category Value Sales and Share of Value in the Last Year

Key Trends

The market is dominated by 3

categories, with Charcuterie,

Cheese and Yoghurts, Daily

Desserts and Drinks accounting

for over half of the market.

However, Yoghurts, Daily

Desserts and Drinks are

experiencing heavy declines of137m over the latest year,

reducing its share from 11.8% a

year ago and impacting on the

total chilled and fresh market

performance

Charcuterie and cheese both go

from strength to strength in all

markets, reflecting both strong

retailer support with off shelf displays and increasing scratch

cooking consumer trends

Top 10


Charcuterie 20.86%

Cheese 20.24%

Yogurts, Dairy Desserts & Drinks 11.38%

Ready Meals 7.96%

Margarine, Butter, Fats & Spreads 6.28%

Milk 5.68%

Fresh Desserts 5.09%

Chilled Juices 4.78%

Fresh Vegetables 4.22%

Eggs 3.48%

Fresh Fruit 2.49%

Chilled Fish and Seafood 2.45%

Salads 2.38%

Cream 1.92%

Chilled Dips and Sauces 0.70%

Tofu / Soya 0.09%


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Europe

Top 5 Losers: Value Sales

chg vs. Yr Ago ()

Top 5 Winners: Value Sales

chg vs. Yr Ago ()

702.2

486.0

314.8

214.0

104.2

0 200 400 600 800

Charcuterie

Cheese

Eggs

Ready Meals

Fresh Fruit

Millions

-8.0

-17.1

-110.1

-137.5

-202.1

-250 -200 -150 -100 -50 0

Chilled Juices

Cream

Milk

Yogurt s, Dairy

Desserts & Drinks

Margarine, Butter,

Fats & Spreads

Millions

Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom

Top 5 Categories Evolution

Value Sales () and % Change vs. Yr Ago

Category Insights

Although the key loss categories arealmost all dairy based, the growth of

cheese demonstrates that this isnt

entirely driven by changing consumer

perceptions of the food groups.

Promotional support continues to

influence category performance, with the

growth of Milk largely determined by

promotional offerings.

Yoghurts, Dairy Desserts and Drinks are

down in all markets other than the UK

driven by health trends (largely cycling

uplifts from last year driven by the

popularity of the Dukan diet and specific

health segments of Soya etc)

20,528.82

7,830.78

6,184.38

11,200.90

19,922.98

2.5 2.8

-1.2

3.6

Charcuterie Cheese Yogurts,

Dairy

Desserts &

Drinks

Ready

Meals

Margarine,

Butter, Fats

& Spreads

Millions

Total Sales % vs. YA



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France

MillionsEuros


5,164

4,455

2,787 2,657

1,5981,328 1,166

952 890.62598.19

0

1,000

2,000

3,000

4,000

5,000

6,000

Charcuterie Cheese

Ready Meals Yogurts, Dairy Desserts & Drinks

Chilled Fish and Seafood Margarine, Butter, Fats & Spreads

Fresh Desserts Salads

Eggs Fresh Vegetables

Top 10

Key Trends In Q4, value sale growth remains

positive but is slowing down : Chilled

& Fresh Category +0,9% Q4 2012 vs.

Q4 2011, compared to +1,5% on Q3,

mainly due to declining inflation.

Volume sales have slightly grown

during Q4 : +0,3% (Q4 2012 vs. 2011)

after -0,2% during Q3.

Dairy Products in particular are stable

in Q4 after a decrease on Q3.

Promotional activity, especially on Milk

and Butter, is stronger on Q4 this

year.

In terms of evolution, TOTAL FMCGs

Value Sales are increasing on Q4

(+1,2%), as well as Volume Sales

(+0,5%).


Charcuterie 22.8%

Cheese 19.7%

Ready Meals 12.3%




Fresh Desserts 5.1%

Salads 4.2%

Eggs 3.9%


Chilled Juices 1.5%

Cream 1.2%

Fresh Fruit 1.1%

Milk 0.4%

Tofu / Soya 0.3%



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France


chg vs. Yr Ago ()


chg vs. Yr Ago ()

120.8

105.8

103.8

46.4

41.8

0 50 100 150

Charcuterie

Cheese

Ready Meals

Salads

Eggs

Millions

-0.1

-24.6

-30.0 -25.0 -20.0 -15.0 -10.0 -5.0 0.0

Milk

Yogurts , Dairy

Desserts & Drinks

Millions


5,163.63

2,656.66

1,598.15

4,454.53

2,787.20

0.32.4

3.9-0.92.4

Charcuterie Cheese Ready

Meals

Yogurts,

Dairy

Desserts &

Drinks

Chilled Fish

and

Seafood

Millions


Category Insights

On Charcuterie and Cheese, products for hand made cooking have a made a

significant contribution to the growth, e.g.

diced bacon, grated cheese, raclette &

fondue.

Growth in Ready Meals remains strong.

Development through ready meals in cups &

boxes is over now, but other trends continue

to grow, mainly through new recipes

developed by national brands (Fleury Michon,

Marie).

Difficulties on Yoghurt mainly due to :

1) Light products (this segment had a strong

growth in 2011 related to the dukan diet in

France, a declining trend in 2012)

2) Good for Health products (the use of claims

based on positive impact for health is no

longer possible for a wide range of products,

having negative impact on their sales).



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Germany

7,863

2,644

1,6171,261 1,098 1,004.22

6,714

2,725 2,454

1,079.91

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

Charcuterie CheeseChilled Juices Yogurts, Dairy Desserts & DrinksMargarine, Butter, Fats & Spreads Ready MealsFresh Desserts SaladsEggs Cream

MillionsEuros


Top 10

Key Trends

Overall sales for Chilled & Fresh Food grew

vs. YA mainly driven by the growth in its

major categories Charcuterie (>4%) and

Cheese (approx. 3%). There was a slight

dip in the volume sales, while prices/kg

have increased.

Discounters hold the major share for

Charcuterie and Cheese, whereas

Hypermarkets show a good growth rate(>5%) in terms of value. Hypermarkets

800-1499sqm are the key drivers.

Fresh Desserts and Ready Meals have

shown an impressive growth. Discounters

contribute mainly to this attributing 50% of

the sales; Price increases also drive this

development.

Chilled Juices and Yoghurts, Desserts &

Drinks experience a slight dip in value andvolume sales. Discounters have been the

major loss drivers.


Charcuterie 26.60%

Cheese 22.72%




Ready Meals 5.47%


Salads 3.72%

Eggs 3.65%

Cream 3.40%

Milk 2.87%


Tofu / Soya 0.07%



10/2010


www.SymphonyIRI.eu

Germany


chg vs. Yr Ago ()


chg vs. Yr Ago ()

-17.1

-37.7

-39.8

-48.5

-223.7

-250.0 -200.0 -150.0 -100.0 -50.0 0.0

Milk

Chilled Juices

Cream

Yogurts , Dairy

Desserts & Drinks

Margarine, Butter,

Fats & Spreads

Millions

322.3

118.1

80.6

73.5

54.7

0 100 200 300 400

Charcuterie

Cheese

Ready Meals

Eggs

Fresh Desse rts

Millions


7,862.88

6,714.38

2,725.142,454.15

2,644.15

-1.4 -1.8

4.31.8

Charcuterie Cheese Chilled

Juices

Yogurts,

Dairy

Desserts &

Drinks

Margarine,

Butter, Fats

& Spreads

Millions


Top 5 Categories Evolution Category Insights

Private Label which holds almost half the

share in Cheese category is contributing

to more than 75% of total value growth

driven by a boost in promotions.

Private Label also is a major growth factor

for Charcuterie contributing 50% to the

total sales growth. Hypermarkets with a

growth rate of >20% are the major

contributor to Private Label growth.

Private Label sees a fall in sales for

Chilled Juices contributing over 40% to

the overall losses. Decrease in

promotional sales is the major driver for

the losses.

Milkshakes and Yogurts declined in sales

especially in Discounters (hard discount)

which contributed >80% to the losses

despite prices staying stable.



11/2011


www.SymphonyIRI.eu

Italy

684.64438.00 417.27

3,422

2,012 1,9871,732

1,210 1,115 1,072

0

500

1000

1500

2000

2500

3000

3500

4000

Cheese Charcuterie

Fresh Vegetables Yogurts, Dairy Desserts & DrinksReady Meals Fresh Fruit

Milk EggsMargarine, Butter, Fats & Spreads Fresh Desserts

MillionsEuros


Top 10

Key Trends Cheese, Charcuterie and Fresh

Vegetables combined account for 54% of

the total Fresh & Chilled market

The total market decrease by -0,6%. (value

data Q4 11 vs. Q4 12)

The 3 main market register the following

performances: Cheese -0,5%; Yoghurt -

6,5%; Fresh Vegetables +0,5% (this

performance includes the shift from fixed

weight to random weight of some

products).

The best market performer are:

Charcuterie (+4,9%), Eggs (+10,2%),

Fresh Meat fixed weigth (+14,6%) and Fruit

Fresh (+10,5%)

Fresh Desserts confirm their loss (-8,4%)

All the categories increase the average

number of references a part Fresh Dessert,Fresh Beverages and Eggs


Cheese 23.84%

Charcuterie 14.02%



Ready Meals 8.43%

Fresh Fruit 7.77%

Milk 7.47%

Eggs 4.77%




Cream 0.48%


Tofu / Soya 0.03%


12/2012


www.SymphonyIRI.eu

Italy


chg vs. Yr Ago ()


chg vs. Yr Ago ()

111.1

102.3

71.7

36.7

15.1

0 20 40 60 80 100 120

Charcuterie

Cheese

Eggs

Fresh Fruit

Margarine,

Butter, Fats &

Spreads

Millions

-3.82

-6.86

-27.81

-28.70

-23.68

-35.0 -30.0 -25.0 -20.0 -15.0 -10.0 -5.0 0.0

Fresh Vegetables

Chilled Juices

Yogurts , Dairy

Desserts &

Drinks

Fresh Desse rts

Milk

Millions



3,422

2,012 1,987

1,732

1,210

1.33.1

5.8

-0.2 0.9

Cheese Charcuterie Fresh

Vegetables

Yogurts,

Dairy

Desserts &

Drinks

Ready

Meals

M

illions


Category Insights

The whole Fresh Food category isdecreasing prices (-1,2%). Only Fresh

Fruit and Eggs are bucking the trend

(+11,8% and +7,8%)

Private Label shows good

performances (+6,7%) in Fresh food

markets. Considering the Fresh Food

Market trend (-1,2%) branded

products are under performing

Promotional activity is flat, andremains lower than the FMCG

average in Italy (20,5% vs. 25,8%).

The categories with the highest

promotional activity are Cheese,

Charcuterie and Yoghurt. All these

categories increase their promo

pressure respect previous year, with

no significant increase in

effectiveness. Overall Fresh foodmarkets show a slight loss in

promotional effectiveness.



13/2013


www.SymphonyIRI.eu

Netherlands

358 343.85 288.10

2,901

1,570

1,169 1,096

788

394 378

0

500

1000

1500

2000

2500

3000

3500

Charcuterie Fresh Vegetables

Cheese Fresh Fruit

Fresh Desserts Margarine, Butter, Fats & Spreads

Milk Yogurts, Dairy Desserts & Drinks

Ready Meals Chilled Fish and Seafood

MillionsEuros


Top 10

Key Trends

In terms of evolution total FMCGs

Value Sales are increasing on Q4

(+2,2%). 2012 ended with a

increase of +2.1%.

The fresh category's sales

accounted

for 43,3% of supermarket sales.

Fresh shows a growth of 2.9% in

the 4th quarter which is above the

level of growth of total supermarket

sales. Total year growth for fresh

ended on 2,5%

Fruit (+6,3%), Foreign Cheese

(+5,3%), Vegetables (+ 4,3%) and

Poultry Meat (3.6%) are the winning

categories in 2012.


Charcuterie 29.09%


Cheese 11.73%

Fresh Fruit 10.99%



Milk 3.79%


Ready Meals 3.45%


Salads 2.61%

Eggs 2.15%


Cream 0.58%


Tofu / Soya 0.00%


14/2014


www.SymphonyIRI.eu

Netherlands


chg vs. Yr Ago ()


chg vs. Yr Ago ()

-2.3

-10.8

-2.2

-12.1

-14.4

- 16.0 - 14.0 - 12.0 - 10.0 - 8.0 - 6.0 - 4.0 - 2.0 0.0

Yogurt s, Dairy

Desse rts & Drinks

Chilled Fish and

Seafood

Margarine, Butter,

Fats & Spreads

Fresh Desse rts

Ready Meals

Millions

65.1

64.5

30.2

20.7

17.3

0 20 40 60 80

Fresh

Vegetables

Fresh Fruit

Charcuterie

Cheese

Eggs

Millions



2,900.58

1,569.97

1,095.83

788.44

1,169.08

4.36.3

1.81.1-1.5

Charcuterie Fresh

Vegetables

Cheese Fresh Fruit Fresh

Desserts

M

illions


Category Insights

Vegetables increases with growth of65 million (+4,3%)

The introduction of a new type of

sweet tomatoes is one of main drivers

of the growth.

Fresh Fruit increase is due to higher

prices for apples. Berries (healthy

image) and strawberry (more

promotion during the season) also

show good results.

Chilled Fish experienced a very poor

performance in quarter 4. Due to

problems with salmon (salmonella)

the sales went down with more than

10 million decline (-14%) and ended

2012 with an index of 99.



15/2015


www.SymphonyIRI.eu

Spain

216 210.21138.16

2,590

2,183

1,611

726558 508

309

0

500

1000

1500

2000

2500

3000

Charcuterie Yogurts, Dairy Desserts & DrinksCheese Ready MealsEggs Fresh DessertsChilled Fish and Seafood Margarine, Butter, Fats & SpreadsChilled Juices Cream

MillionsEuros


Top 10

Key Trends

In Q4 2012 sales growth of chilled and

fresh vs. YA has slowed in Spain.

However, taking into account the total

year 2012, these categories increase

their sales above the CPG market.

Pricing remains stable at year end, with

an increase less than 1% vs. YA (except

eggs category). Charcuteries and eggslead sales volume growth vs. YA, up

more than 4%.

Private Label represents over 47%

market share in value, with an increase

of 2 p.p. over the previous year.

Additionally, sales value has grown in all

categories.


Charcuterie 28.00%


Cheese 17.41%

Ready Meals 7.85%

Eggs 6.03%





Cream 1.49%


Milk 0.44%

Salads 0.38%


16/2016


www.SymphonyIRI.eu

Spain


chg vs. Yr Ago ()


chg vs. Yr Ago ()

117.9

110.6

24.6

20.9

13.4

0 50 100 150

Charcuterie

Eggs

Fresh Desser ts

Cheese

Chilled Fish and

Seafood

Millions

-1.3

-2.7

-8.1

-75.9

-80.0 -70.0 -60.0 -50.0 -40.0 -30.0 -20.0 -10.0 0.0

Milk

Salads

Chilled Juices

Yogur ts, Dairy

Desserts & Drinks

Millions



2,590

2,183

1,611

558726

24.7

4.8 1.3

-3.4

0.7

Charcuterie Yogurts,

Dairy

Desserts &

Drinks

Chees e Ready

Meals

Eggs

Millions


Category Insights

The Egg category has grown by 24.7% invalue, driven by price growth of over

17%. Sales volume grew by only 6%.

80% of the growth in Charcuteries comes

from MDD (Private Label), through the

large and medium Supermarket formats.

The decrease of yogurt comes mainly

from a decline in health segments (casei,

soy, cholesterol), with a decrease in the

sales of more than 6%.



17/2017


www.SymphonyIRI.eu

United Kingdom

1,146.77869.68

347.14 326.73

3,170

2,553

1,6271,355 1,266

0

500

1000

1500

2000

2500

3000

3500

Milk CheeseYogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & SpreadsChilled Juices Ready MealsFresh Desserts CreamChilled Dips and Sauces

MillionsEuros

Data for the United Kingdom does not include Northern Ireland


Top 9

Key Trends

The growth of Chilled and Fresh in Q4

2012 stands at 1.6%, lower than the

European average of 1.7% and down

from 2.4% last quarter

Growth of Chilled and Fresh is driven

by Cheese followed by Chilled Juices

and Yogurts, Dairy Desserts & Drinks

Unique within Europe, Milk still holds

the majority share of the UK Chilled and

Fresh category. However it continues to

suffer losses, and the decline is at -

2.0% from -1.8% last quarter, mainly

driven by reduced promotions

Ready Meals which had lost its place in

the share rankings to Yogurts, Dairy

Desserts & Drinks last quarter, gained

back its position among top five

winners,


Milk 25.04%

Cheese 20.16%




Ready Meals 9.06%


Cream 2.74%



18/2018


www.SymphonyIRI.eu

United Kingdom


chg vs. Yr Ago ()


chg vs. Yr Ago ()

-3.5

-63.9

- 70.0 - 60.0 - 50.0 - 40.0 - 30.0 - 20.0 - 10.0 0.0

Margarine, Butter,

Fats & Spreads

Milk

Millions

118.2

39.1

37.5

30.2

28.2

0 50 100 150

Cheese

Chilled Juices

Yogurts , Dairy

Desserts &Drinks

Fresh Desser ts

Ready Meals

Millions

Data for the United Kingdom does not include Northern Ireland



2,552.68

1,627.18

1,354.541,265.58

3,169.53

-2.0 3.22.44.9

-0.3

Milk Cheese Yogurts ,

Dairy

Desserts

& Drinks

Margarine,

Butter,

Fats &

Spreads

Chilled

Juices

Millions


Category Insights

The UK is the only market to drivegrowth in Yogurts, Dairy Desserts and

Drinks. Growth driven by (a) increased

no. of lines driving base sales, (b)

incremental promotional sales and (c)

stronger retailer display through off

shelf support.

Cheese growth rate is at 4.9%

compared to 5.3% last quarter. Cheese

growth is driven by increased On shelfdeals in this heavily promoted category.

Ready Meals growth is driven by base

sales growth due to increased no. of

lines

Margarine, Butter, Fats & Spreads has

suffered value decline driven by

decreased base sales. An increase in

promotional sales was unable to offset

heavy base losses.



19/2019


www.SymphonyIRI.eu

Final Notes

Notes on Category Definitions for Countries

Due to the diverse products found in individual countries across this market it was necessary toconsolidate the available data into the categories in this report. In some cases it wasnt always

possible to align products across all 6 countries hence the need to highlight any anomalies in the

report. Those exceptions are listed below:

Eggs

The UK data in this report does not include this category

Margarine, Butter, Fats & Spreads

The UK data in this report does not include fats in this category

The Spain data in this report does not include fats in this category

Tofu / Soya


The Spain data in this report does not include this category

Chilled Fish and Seafood


The Italy data in this report does not include this category

Charcuterie


Fresh Vegetables



The Germany data in this report does not include this category

Fresh Fruit



The Germany data in this report does not include this category


20/20


Resources

To gain insight into opportunities across specific categories, segments, channels or retailers, contact

your SymphonyIRI client service representative regarding custom analyses leveraging the following

resources:

InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailers to

acquire industry insights used to make better business decisions. InfoScan Census utilizes the data

that SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide the

most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods

(FMCG) sector. With access to accurate, granular detail by category, geography, measure, and time

period, clients have the tools needed to develop marketing and sales strategies based on product

performance, distribution, and promotion responsiveness. All data about frozen foods are coming from

InfoScan Census.

SymphonyIRI Consulting provide strategic insights and advice leveraging a variety of data sources,

predictive analytics, enabling technologies, and business analyses to help CPG manufacturers and

retailers address significant sales and marketing issues effectively.

Contact: SymphonyIRI Group, [email protected], Tel: +33 1 30 26 81 00

About SymphonyIRI Group

SymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader in

innovative solutions and services for driving revenue and profit growth in FMCG, retail andhealthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for

market measurement and symphony advantage solutions for enabling new growth opportunities

in marketing, sales, shopper marketing and category management. SymphonyIRI solutions

uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI

helps companies create, plan and execute forward-looking, shopper-centric strategies across

every level of the organization.

For more information, visit www.SymphonyIRI.eu

pulse report chilled & fresh q4 2012

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