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8/4/2019 PUR Tools & Articles Binder2011[1]

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UpdatedAugust1,2011byWandaColon

Websites and Social Media as PR: corporate identityArticle: Meet the Dozen Tech Publicists who Secretly Control the Media (Source:Gizmodo)5.Assignment Discussion: Primary Research assignment: Create questions for a questionnaire that will be used to conduct one- on

one interviews or Focus groups or run a poll on FaceBook or Twitter. Minimum of 10 individual interviews must be conducted pergroup. Perception is key in PR and you want to know what people think about your client.

Nov 2 Week 11 Chapter 13 Community Relations/ Government Relations

CASES II PRESENTATIONS/DISCUSSION : Presidential PR, Michael Vick, JetBlue Valentines Day, Harvard Diversity Discussion Topics: Community Relations, Government Relations, PAC-Lobbyist, Consumer Relations, CEOs ImageDue: Turn in your PR,FS,PLAssignment: Create a Public Service Announcement about Texting and Driving (for the earfor radio) with NO IMAGEs! Due Nov 9

Nov 9 Week 12 Chapter 14, 15 Media Relations

Individual Verbal Presentation of PSA

Working with mediaEstablishing contactsInternal/employee public relationsNewsletter, Annual reports, Announcements

November 16 Week 13 - Media Relations continuedPR Campaign Preparation

6. Project Preparation:PR Plan for a Community Good-will Event: Team should be working on PR Campaign Presentation which must address: Research:Situation Analysis/Objective/ Target/Messages/Strategy/Tactics/Crisis Management/ Resources/TimeLine/Budget/EvaluationMedia Kit: Team should be working on the elements that will go into your media kit. Press Release, Fact Sheet, Brochure,Backgrounder, Biographies of Keynote, Press List, Sponsors List, Photos, etc.

IMPORTANT: Instructor will meet with each team to review progress onresearch and surveys, PR Plan, Press Releases, brochureideas, etc. In-class time to work on Final Project PR Plan/MBO assignment.

Nov 23 - Week 14 Evaluate a PR CAMPAIGNMeasuring/Evaluating your PR effortsMeasuring your resultsShort-term and long-termDiscussing Budget LimitsTeam Project time:Computer Lab time ( work on Media Kit elements )IMPORTANT: Instructor will meet with each team to review progress on research and surveys, PR Plan, Press Releases, brochureideas, etc. In-class time to work on Final Project PR Plan/MBO assignment.Nov 30 - Week 15 Team Project Time:Rehearse your presentation and timing, visual aids.Complete your Peer Evaluation forms after this session!Final Exam distributed

Dec 7 Week 16 : Final Group Presentations ( Dress the part)In-class assignment: Team work -- PR Campaign and Media Kit for Goodwill special event

December 7: PR CAMPAIGN PRESENTATIONS DUEDec 14 Final Exam WeekFinal Due!


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RULES:

Assignments DUE by stated DEADLINE!

Bio, Press Release, Fact Sheet, Scripts, Backgrounder, Surveys, and Project PR PLAN must be turned in by deadline given byinstructor. They will be returned to you with instructions on recommended improvements. Late assignments will not be acceptedand will result in an F grade if not turned in class by date assigned.

Attendance and participation: Because much of your learning will take place in class, you must attend and participate in each classmeeting. Attendance will be taken and excessive absence and lateness will negatively impact your grade.If you cannot attend class:

Contact instructor prior to class via email or phoneMake arrangements to turn in assignment by next class and have someone take notes for you.

IMPORTANT RULES:o You are expected to complete all assignments on time. You will have many assignments back-to-back and some overlapping. This will

happen to you many times as a professional and you will gain helpful experience balancing your time and establishing priorities. I will guideyou through all the assignments, and am always available for questions.

o We will discuss almost all assignments in class. Please be prepared to talk about what you have and have not learned about PR and yourclient after each assignment.

o Punctuation, grammar, spelling, etc. will be considered as one of the basis for grading all written work. No exceptions will be made. In publicrelations, a good maxim is, you are what you spell. Proofread all your work. Check for errors and have others check for errors.

o This is the most important rule of all: HAVE FUN! PR is fun to practice, fun to teach and fun to learn. Although you will always juggle manyprojects under tight deadlines, I promise that if you demonstrate effort and interest, you will learn about the field and have fun practicing.Incomplete Grade: ("I" Grade) when a student has failed to complete the requirements of a course, the student may be given an incomplete or "I" gradeas long as the student has completed 80% of the assigned work. To be awarded an I, the student must present to the instructor valid reasons for nothaving completed the course requirements. The instructor and the student then complete an Agreement for Grade of Incomplete form. This agreementwill determine the requirements for a course grade, including due dates for assignments, projects or tests; which must be completed by the end of thenext major term, or a failing grade is assigned. A signed (by student and instructor) incomplete form is required to be submitted with any recorded gradeof incomplete.Academic Dishonesty:Academic dishonesty includes, but is not limited to the following:

A) CHEATING ON AN EXAM.B) RECEIVING HELP FROM OTHERS IN WORK TO BE SUBMITTED , IF CONTRARY TO THE STATED POLICIES OF THE PROFESSOR .C) PLAGIARIZING, I.E.; THE TAKING OF PASSING-OFF AS ONES OWN, THE IDEAS, WRITING, AND/OR WORK OF ANOTHER, WITHOUT PROPERLY AND

ACCURATELY CITING THE SOURCE.D) SUBMITTING WORK FROM ANOTHER COURSE UNLESS PERMITTED BY THE PROFESSOR.E) ASSISTING ANYONE TO DO ANY OF THE ABOVE.For a more complete explanation, see the Students Rights and Responsibilities manual.

COMPETENCIES:PUR 2003 Public Relations

Catalog Description:The course provides students with a broad spectrum of topics as related to the Public Relations profession. Current practices or organized programsused in business to earn public acceptance and goodwill for products, services, personnel, and policies are explored, studied and experienced. Thecourse employs a hands-on approach to applying public relations techniques in hypothetical business situations. Students prepare press releases,brochures, and other collateralmaterials.

3 credits

Course Competencies:Competency 1. The Student will identify various persons associated with the historical development of public relations by:

describing who they are.appraising their influence today.

Competency 2: The student will describe the public relations communication process by:writing the various steps.defining the steps.displaying examples of it in a project presentation.analyzing various cases.

Competency 3: The student will demonstrate a knowledge of public relations research methods and objectives by:describing methods used.


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evaluating current events.selecting an opinion survey project.

Competency 4: The student will demonstrate knowledge of the nature of public opinion by:explaining how attitudes are influenced.defining attitudes.

Competency 5: The student will demonstrate a knowledge of ethics in business and society by:describing corporate social responsibility.discussing ethics in government.analyzing case problems.

Competency 6: The student will demonstrate knowledge of managing using public relations objectives by:describing management theory and technique.outlining a public relations plan.

Competency 7: The student will demonstrate knowledge of crisis management by:describing managing and planning in a crisis.outlining a crisis case problem solution.identifying public relations communications tools needed.

Competency 8: The student will demonstrate the fundamentals of public relations writing by:writing a news release in proper format and grammar.following the proper format in writing public service announcements.providing a biography of self.composing and presenting a speech.

Competency 9: The student will demonstrate knowledge of integrated marketing communications by:identifying publicity techniques.describing public relations versus marketing.displaying public relations advertising.

Competency 10: The student will demonstrate the relationship of public relations and the Internet by:locating Internet PR articles.using a PC to download PR related articles.locating web sites for PR.using e-mail to communicate.

Competency 11: The student will demonstrate knowledge of PR techniques with employee public by:identifying various PR communication tools.creating a graph or chart using the PC.describing grapevine and rumor solutions.

Competency 12: The student will demonstrate knowledge of PR interaction with print and electronic media by:analyzing their objectivity.listing how to deal with the media.describing various electronic PR tools.

Competency 13: The student will demonstrate a knowledge of community diversity by:identifying publics involved.analyzing case problems.describing community relations objectives.explaining social responsibility issues.

Competency 14: The student will demonstrate knowledge of public relations in government by:identifying PR jobs and titles.outlining lobbying objectives.describing what PACs are.

Competency 15: The student will demonstrate a knowledge of the consumer movement and investor public relations by:describing consumer agencies.identifying consumer objectives.identifying investor relations activities.

Competency 16: The student will demonstrate a knowledge of public relations challenges for the 21st

century by:describing globalization of PR and practices in the international community.identifying issues for the new millennium.


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Latest News

Pair of Liver Transplant RecipientsWelcome Their Baby

His mother grew up in the spotlight and now, at less than a month old, Andersen Thomas

Labbe is already drawing camera crews. Twenty-seven years after Trine Engebretsen, the

first liver transplant recipient in Florida, won over a nation when President Ronald

Reagan mentioned her in a radio address about organ transplants, Andersen is believed to

be the first child born to parents who are both liver transplant recipients.

On Wednesday, Andersen was quiet through most of a joyous news conference at

University of Miami/Jackson Memorial Medical Center where Engebretsen and husband

Ryan Labbe, both 30, and their physicianstransplant pioneer Andreas Tzakis, M.D.,

Ph.D., and obstetrics expert Salih Yasin, M.D.answered questions about how the two

liver recipients fell in love, the potential risks their parenthood posed, and the important

roles the two Miller School physicians and their colleagues played throughout the long

process.

In principle, when you see Trine and Ryan, you see two patients who remind us we work

not just for patient survival, but for their well-being, their quality of life, and for the

perpetuation of a happy and productive life, said Tzakis, professor of surgery and director

of the Miller Schools Liver/GI Transplant Program, who assisted with Engebretsens 1984

transplant while a trainee at a Pittsburgh hospital and began caring for her soon after at

UM/Jackson.

Decades later, Trine, who was born with a diseased liver, would press Tzakis into service

again for the future husband she initially met on a website for families affected by

pediatric liver disease. Three months and many keystrokes and phone calls later, Labbe, a

resident of Connecticut, visited South Florida and he and Engebretsen discovered they

shared much more than a childhood filled with illnessthey were soulmates.

Soon after his return to Connecticut, Labbe, who was born with malformed bile ducts, fell

gravely ill. Engebretsen went to see him and encouraged him to come back to Florida and

seek help from Tzakis and Eugene Schiff, M.D., director of the Center for Liver Diseases at

UM/Jackson. He did and, in May 2008, Tzakis performed his transplant.

Seven months later, the Pembroke Pines couple wed on Miami Beach and Engebretsen,

now a medical student at Florida International University, began researching the risks of

starting a family. She read pretty much any obstetric book I could get my hands on,

which is good and bad because some stuff was really scary, especially if you were to have

any of the complications.

But even with all their research and planning, and the reassurance of their doctors, the

pregnancy still came as a welcome shock.

8.18.2011

From left, Ryan Labbe, his wife

Trine Engebretsen with their son

Andersen, Dr. Andreas G. Tzakis,

and Dr. Salih Y. Yasin.

University of MiamiMiller School of Medicine

Page 1 of 2Pair of Liver Transplant Recipients Welcome Their Baby | Miller School of Medicine | U...

8/24/2011http://med.miami.edu/news/pair-of-liver-transplant-recipients-welcome-a-babyand-history


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On July 21, their 7-pound, 8-ounce son made his debut into the world and, apparently,

history. In a nod to Engebretsens Norwegian roots and in tribute to Tzakis, the couple

named him Andersen, the Norwegian equivalent of Andreas.

The story was prominently featured on the front page of the Local Section ofThe Miami

Herald and was also reported by three Miami television stations and the Associated Press.

Sometimes it doesnt hit me. I had to stop and go, Oh, Im a dad! Its wonderful, said

Labbe, who works in the computer industry. Theres so much more to experience and

every day its something new.

Yasin, who has been involved in many high-risk deliveries, including nearly all the births

to transplant patients at Jackson, said Engebretsen experienced none of the serious

complications during pregnancy and delivery by Cesarean section she had read about,

probably because she was not on any anti-rejection medications.

We dont want to send the message that liver transplant recipients have easy pregnancies,

but it was for Trine, said Yasin, director of obstetrics and patient safety at the Womens

Hospital Center at Jackson and OB/GYN vice chair at the Miller School. The fact that shehad the transplant at a very young age made my life easier.

With her husband at her side and her newborn son in her arms, Engebretsen expressed

gratitude to donor families who make it possible for her and other transplants recipients

to have their own family.

I just like to show our donor families that we are caring for their generosity and trying to

make the most of the gifts we have been given, she said.

Page 2 of 2Pair of Liver Transplant Recipients Welcome Their Baby | Miller School of Medicine | U...

8/24/2011http://med.miami.edu/news/pair-of-liver-transplant-recipients-welcome-a-babyand-history


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Get Email Up dates Contact Us

Home Briefing Room Presidential Actions Proclamations Search WhiteHouse.gov

The White House

Office of the Press Secretary

Presidential Proclamation--50th Anniversary of the Peace Cor ps

50TH ANNIVERSARY OF THE PEACE CORPS

BY THE PRESIDENT OF THE UNITED STATES OF AMERICA

A PROCLAMATION

In 1961, President John F. Kennedy signed an Executive Order establishing the Peace Corps, forever changing the

way America sees the world and the world sees us. Today, one of President Kennedy's most enduring legacies

can be found in the over 200,000 current and returned Peace Corps Volunteers who have collectively given over a

half century of service to the cause of peace. On its 50th anniversary, the United States Peace Corps remains an

enduring symbol of our Nation's commitment to encouraging progress, creating opportunity, and fostering mutual

respect and understanding throughout the world.

Over the past five decades, Peace Corps Volunteers have served in nearly 140 countries, bringing a wealth of

practical assistance to those working to build better lives for themselves and their communities. From the first

group of volunteers to arrive in Ghana and Tanzania in August 1961, they have been emissaries of hope and

goodwill to the far corners of our world, strengthening the ties of friendship between the people of the United States

and those of other countries. Living and working alongside those they serve, volunteers help address changing and

complex global needs in education, health and HIV/AIDS, business and information technology, agriculture,

environmental protection, and youth development. With each village that now has access to clean water, each

young woman who has received an education, and each family empowered to prevent disease because of the

service of a Peace Corps Volunteer, President Kennedy's noble vision lives on.

In our increasingly interconnected world, the mission of the Peace Corps is more relevant today than ever.

Returned volunteers, enriched by their experiences overseas, bring a deeper understanding of other cultures and

traditions back to their home communities in the United States. The lasting accomplishments of the Peace Corpscontinue to strengthen partnerships with leaders and countries around the world. This year, we also mourn the loss

and pay tribute to the extraordinary life of Sargent Shriver, the founding director of the Peace Corps. The impact of

his decades of public service will echo forever in countless places across the globe that have been touched by the

Peace Corps.

On this anniversary, we honor the men and women from across the country who have carried forward our Nation's

finest tradition of service, and we rededicate ourselves to fulfilling the dream and continuing the work of all those

who aspire and yearn for peace.

NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority

vested in me by the Constitution and the laws of the United States, do hereby proclaim March 1, 2011, as the 50th

Anniversary of the Peace Corps. I call upon all Americans to observe this day with appropriate programs,

ceremonies, and activities that honor the Peace Corps and its volunteers, past and present, for their many

contributions to the cause of global peace and friendship.

IN WITNESS WHEREOF, I have hereunto set my hand this twenty eighth day of February, in the year of our Lordtwo thousand eleven, and of the Independence of the United States of America the two hundred and thirty-fifth.

BARACK OBAMA

For Immediate Release February 28, 2011

B L O G P O S T S O N T H I S I S S U E

August 12, 2011 5:23 PM EDT

2011 Super Bowl Champs Visit the WhiteHouse

President Obama

welcomed 2011 Super

Bowl champs, the Green

Bay Packers, to the White

House. This event

continued the tradition of recognizing sports

champions for their achievements, both on the field

and in their communities.

August 12, 2011 3:26 PM EDT

Lets Move Faith and Communities InspiresFresh Produce for 100 Food Pantries

Ample Harvest, a non-

profit organization, works

to provide fresh produce to

food pantries--diminishing

hunger and improving the

nutrition of American

families at the same time.

August 08, 2011 11:07 AM EDT

Dr. Jill Biden Arrives in KenyaDr. Biden travels to a

Kenyan refugee center

where she witnessed

firsthand the effects of the

devastating famine that

has killed more than 29,000 Somalian children in

the past three months

VIEW ALL RELATED BLOG POSTS

Facebook

Twitter

Flickr

MySpace

YouTube

Vimeo

iTunes

LinkedIn

En espaol Accessibility Copyright Information Privacy Policy Contact

USA.gov Subscribe to RSS Feeds Apply for a Job

Page 1 of 1Presidential Proclamation--50th Anniversary of the Peace Corps | The White House

8/15/2011http://www.whitehouse.gov/the-press-office/2011/02/28/presidential-proclamation-50th-an...


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INTEGRATED COMMUNICATIONS PLAN The success of the Census is in our hands. Its upIts In Our Hands to each and every one of us to respond and

ensure that our families, friends, and neighbors

respond as well.

Counting everyone in a country as large and diverse as the United States is a significant challenge. To do the

job well requires reaching everyone and persuading them to answer the census, despite myriad forces working

against cooperation. Barriers range from lack of understanding of the census to serious concerns about whether

the government can be trusted with personal information.

To minimize these barriers and maximize participation, the Census Bureau will conduct a massive

communications campaign that includes outreach by an extensive network of partners, paid advertising, public

relations, and Census in Schools.

The campaign draws on the successful partnership and marketing efforts used for Census 2000. It is based on

the simple understanding that greater effort must be expended to reach hard-to-count groups and less effort will

be needed for those who are more inclined to cooperate. To target efforts toward hard-to-count groups, we have

segmented the audience into eight clusters based on mail-back behavior in Census 2000. Five of the clusters are

hard-to-count and will receive the most emphasis. These include: Single Unattached Mobiles, Ethnic Enclaves Iand II, and Economically Disadvantaged I and II. The other three clusters have historically higher mail response

and will receive less emphasis. They include: Advantaged Homeowners and All Around Average I and II (see

Bates and Mulry, 2007). This segmentation will enable the campaign to funnel messaging and resources to

each audience cluster relative to each cluster's propensity to respond.

We will implement a mass media campaign designed to reach as many people as possible and then add specific

programs that further educate hard-to-count communities. The componentspaid advertising, partnerships, and

Census in Schoolsare used selectively to work where they are most effective. Paid advertising provides the

best reach and the ability to get our message to the most people. Partnerships are critical in delivering the

message through trusted community sources. Census in Schools reaches parents through their children and is

especially effective in reaching hard-to-count communities (Census 2000 Summary Results of Individual

Evaluations and ExperimentsAppendix A). Public relations supports all aspects of the census.

CAMPAIGN QUICK FACTS

The Communication campaign will be multitargeted, multimedia, and multilingual. The campaign will:Target more than 20 population groups.Speak in at least 19 different languages.Use traditional media like TV, radio, print, and out of home (bus shelters and billboards), as well as new (online) and nontraditional (barbershops and beauty parlors, grocery stores) media.Synchronize with Census mailings and operations.Build a powerful foundation of mass reach communications with cross-cultural appeal.Add strong, targeted communications in-culture and in-language to further educate and motivate hard-to-

count populations.Deploy activities in a cumulative and incremental fashion:

o First, supporting the building, activation and deployment of partnerships.

o Then creating mass awareness, while educating the public.

o Inspiring participation and involvement.

o Culminating in driving action and supporting nonresponse follow-up.

1


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THE LANGUAGE PROGRAM: REDUCING BARRIERS TO PARTICIPATION

Language and Accessibility Program for the 2010 Census

Language Questionnaire TelephoneAssistance

Advertising PromotionalMaterials

LanguageGuides

English X X X X X

Spanish X X X X X

Chinese X X X X X

Tagalog X X X

Vietnamese X X X X X

Korean X X X X X

Japanese X X X

Khmer X X X

Hindi X X X

Arabic X X X

Russian X X X X X

Polish X X X

French Creole X X X

Hmong X X

Laotian X X

Thai X X

Bengali X X

Urdu X X

Other Languages Templates

for partners

at least 43

more

Braille

Large print

TDD program X

Puerto Rico

The Puerto Rico campaign is based on the unique needs of Puerto Rico. Since this is only the second census

that Puerto Ricans are being asked to mail back their forms rather than having an enumerator visit, the

messages will emphasize the need to mail back questionnaires.

9

X

X


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WHEN WILL CAMPAIGN ACTIVITIES IMPACT THE PUBLIC?

Partner recruitment and activation and public relations will occur in 2008 and throughout 2009 and 2010. To

help partners ramp up, new partnership materials will be available in January 2009, along with a Partner

Communication area on census.gov where partners can get information and download materials.By January 2009, the Online Newsroom will help journalists get the 2010 Census in the news and increase

the saturation of the Census message through interesting stories and events.

Census in Schools will contact educators in April 2009 so that teachers will have materials to use in their

classrooms by Fall 2009.

To create immediate and broad awareness, national and local television and radio advertising along with

online media will begin in January 2010. National and local print and outdoor advertising will begin in

February. Heavy advertising will continue through March and April to drive high levels of response to the

Census questionnaire.

All of these activities will peak during the mailings of the questionnaires and related materials:

Early MarchAdvance letter to alert the public that the questionnaire is coming and that it needs to befilled out and mailed back

March 15Census questionnaires are delivered to 130 million housing unitsLate MarchReminder post card urges participants to fill out their questionnaires and mail them backApril 6Replacement questionnaires mailed to selected areas to give nonresponding households anotherchance to mail back their forms

May 1Nonresponse follow-up begins

10


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Mattel: Getting a Toy Recall Right

Editor's Note: Harvard Business School professor John Quelch is debuting a blog on marketing issues atHarvard Business Online.HBS Working Knowledge is reprinting his first entry, which looks at theMattel toy recall.

Mattel has been criticized heavily for having to recall not once but twice in as many weeks 20 milliontoys manufactured in China with lead paint and/or loose, potentially dangerous magnets.

Clearly Mattel did not have sufficiently tight quality control procedures in its supply chain tocompensate for the extra risks of outsourcing to relatively new Chinese subcontractors. Clearly therewere design flaws in the toys with the magnets that could come loose.

But Mattel deserves praise for now stepping up to its responsibilities as the leading brand in the toyindustry.

What has Mattel done right?

The CEO has taken personal charge of the situation. He has apologized publicly and taken

immediate steps to tighten quality assurance requirements on Mattel's suppliers. There has been no effortto duck behind blaming suppliers and distributors or, even worse, consumersas Audi attempted to doin the famous unintended acceleration recall of the late 1980s.

Mattel is effectively getting the word out about the recall. Among other methods, the company isusing bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affectedproducts and drive them to the Mattel Web site for more recall information. With this approach,consumers are being empowered to handle the problem themselves rather than clog customer servicedesks at Mattel's retail outlets, which would strain Mattel's dealer relations and cost the company extradollars in processing fees.

Mattel's recall Web site is a model of excellence. All the affected products are depicted and clearinstructions are provided on how to return recalled products (including downloadable application formsand shipping mailers), which suggests strong contingency planning.

Where Mattel has fallen short so far is in compensation. Mattel is offering equivalent value couponsgood for other Mattel products in exchange for recalled products. Given the inconvenience caused toconsumers and the need to motivate them to return the affected products, this offer may not besufficient.

Ultimately, the success of the recall will be determined by the percentage of affected products that are

Published: August 27, 2007

Author: John Quelch

Page 1 of 2Mattel: Getting a Toy Recall Right HBS Working Knowledge

7/27/2011http://hbswk.hbs.edu/cgi-bin/print/5755.html


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returned. Anything less than 90 percent within 3 months for a child safety hazard will represent failure.

As long as the 2 recalls to date are the whole of the problem and not the tip of an iceberg, Mattel's brandreputation should survive. The CEO knows that Mattel's brand trustbuilt up over 62 yearsis at stake,ust ahead of the holiday selling season. And with 80 percent of U.S. toys sourced from China, other

U.S. toy marketers are under equal scrutiny; if similar problems surface at other companies, Mattel mayearn some credit for getting out ahead of the problem.

Have you ever been involved in a product recall, either as a consumer or as a marketer? What do youthink is important or not important to drive Mattel to as close to 100 percent success in "reversemarketing" its recalled products?

About the author

John Quelch is Senior Associate Dean and Lincoln Filene Professor of Business Administration atHarvard Business School.

Copyright 2011 President and Fellows of Harvard College

Page 2 of 2Mattel: Getting a Toy Recall Right HBS Working Knowledge

7/27/2011http://hbswk.hbs.edu/cgi-bin/print/5755.html


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PR Students-- -- See if you c an Ide ntify the 5 Ws in this elec tronic Press ReleaseCirc le

Miami Dad e Co lleges Miami Culinary Institute a nd Na tural Greenscap e Ce lebrate

Ope ning of Orga nic Edible Ga rden

Miami, June 27, 2011 - Things are c ooking a nd g row ing at M iami Dade Co lleg e s (MDC) Miam iCulina ry Institute (MCI) sinc e it will ce lebrate the g rand op ening o f its orga nic edible g arde n a t

10 a .m. Thursday, July 14. Crea ted on a pproximately a o ne-third o f an a c re site by Na tural

Greensc ap e, this living pa ntry provide s the MCI with a p erfec t blend of tec hnology,

sustainability, and world-class education.

MCI stude nts will pe rform t he first harvest of the organic g a rde n, which will be used in the d a ily

menus for the MCI Ca f, Alpha bite Foo d Truc k and the c olleg e s innovative new restaurant

c onc ep t, which will open in the fall.

The orga nic ed ible ga rden a rticu lates MCI s curriculum a nd e ntrep rene urial sp irit through a

strate gic a lly designed a nd e xecuted ec osystem o f susta inab le plan tings. The fruits, veg eta b les

and herbs g row n he re w ill be used by culina ry stud ents in their c lasses, in the Institute s c a f a nd

eventually, in M CIs soon-to-open w orld-c lass restaurant . In a c corda nc e with c ertified organicfarming m etho ds, the Institute is com mitted to a seed t o ta ble to soil prog ram by rec ycling

wa ste a nd a pprop riate refuse into nutrient-rich c om po st that w ill be returned to the g arde n to

c ond ition and fertilize the soil, c rea ting a truly self-susta ining env ironm ent . The ga rden a lso

de monstrate s the MCIs c om mitment to using loc ally grown produc ts from the new ga rde n and

a lso loc a l grow ers.

The unique ga rde n d esign by Natural Greenscap e, a South Florida ec o-friend ly orga nization

roo ted in o rga nic fa rming a nd ed ible landsc ap es, welcom es stude nts and visitors into its

inspirationa l am b iance via a w alking p a th that extend s pa st intima te p ic nic ta bles and

benches.

The M CI offic ially ope ned to lots of fanfare, com munity supp ort and ac colad es ea rlier this yea r

providing the only reg ional pub lic op tion for culina ry stud ies and a curric ulum to tally steepe dand roo ted in susta inability. In its state -of-the a rt a nd green building, it p rovide s dynam ic

p rog ramm ing for stud ents, ent husiasts and t he w orkforce in the resta urant a nd hosp itality

industries.

Grand Op ening of the M iami Culinary Institute Orga nic Ga rde n

WHEN: Thursday, Jul. 14, 10:00 AM - 11:00 AM

WHERE: Imm ed iate ly we st o f Building 7, at the c orner of NE First Ave . and 6 Street

For more information , please c a ll 305-237-3276, or visit www.miamidadeculinary.com .

Media-only c ontacts:

Juan Mend ieta, 305-237-7611, jmendie t@md c .edu, MDC c om munic ations direc tor

Tere Estorino, 305-237-3949, testorin@mdc .edu, MDC me dia relations direc tor

Sue Arrowsmith, 305-237-3710, sue.arrowsmith@md c .edu, med ia spec ialist

Tarnell Carroll, 305-237-3359, tcarroll@mdc .edu, me dia spec ialist

Natural Greenscap e me dia contac t: Diane Sugim oto, 305-814-7988, or

info@NaturalGree nsca pe.com .


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SAMP LE FACEBOOK PRESS RELEASE

Ultra Musi c Festival 2011 - Official Phase Two P ress Release

by Ultra Music Festival on Tuesday, February 1, 2011 at 11:57am

ULTRA MUSIC FESTIVAL

THE FIRST MAJOR U.S. MUSIC FESTIVAL OF 2011

ANNOUNCES SECOND PHASE LINE-UP

DURAN DURAN, UNDERWORLD, ARMIN VAN BUUREN, MOBY, KASKADE,

ERICK MORILLO (LIVE), WILL.I.AM, THE DISCO BISCUITS,

SASHA (VORTEK LIVE), AVICII AND MORE ARE ADDED TO THE BILL

The first major U.S. music festival of 2011--ULTRA MUSIC FESTIVAL (UMF)--which takes place March 25, 26 & 27 atBicentennial Park in Miami, FL--has announced the second phase of its line-up. Joining headliners Tisto, deadmau5, TheChemical Brothers, David Guetta, Carl Cox and Empire of the Sun are exclusive performers Duran Duran, Underworld, Arminvan Buuren, Moby, Kaskade, Erick Morillo (live), will.i.am, Sasha (Vortek live), The Disco Biscuits, Avicii, Fedde Le Grand,

ATB, Scream! & Benga, The Glitch Mob, Fake Blood and more.

Appearing for the first time ever at the ULTRA MUSIC FESTIVAL are Duran Duran in support of their Mark Ronson-produced13th studio album ALL YOU NEED IS NOW (which will be out March 22 on S-Curve Records). Like UMF alumni performersThe Cure, The Killers and Black Eyed Peas, Duran Duran have long been trailblazers in crossover dance and pop.

Also new to the festival as it expands for the first time as a three-day event this year is the addition of Armin Van BuurensA State Of Trance 500 area on Sunday, March 27. Named after his extremely popular internationally syndicated radio show,van Buuren will be joined by titans of the trance genre Ferry Corsten, ATB, Gareth Emrey, Sander Van Doorn and more. Inaddition, this years UMF marks the debut of live shows by Erick Morillo and Sasha (Vortek).

The complete line-up for ULTRA MUSIC FESTIVAL by day and per stage to date is:

Friday, March 25: Main Stage: Tisto, Duran Duran, Pendulum (live), Erasure, Benny Benassi, Fedde Le Grand, TinieTempah, Dada Life, Dimitri Kneppers, Cato K. Live Stage: Ryksopp, Trentemller, STS9, Carte Blanche, Designer Drugs,Mustard Pimp Carl Cox & Friends: Carl Cox, Laurent Garnier, Loco Dice. Mid Park Tower: Avicii, Martin Solveig, RogerSanchez, Chris Lake, Sidney Samson, Cedric Gervais, Funkagenda, Rodrigo Viera. Root Society Dome: Joachim Garraud, JefrTale, LA Riots, Harvard Bass, Stripe, Elite Force, Jelo, Rob G, Electric Soulside.

Saturday, March 26: Main Stage: deadmau5, Underworld, Armin Van Buuren, Kaskade, Afrojack, Avicii, Sander Klienenberg(live), Hernan Cattaneo, Sunnery James/Ryan Marciano, Jerome Isma AE, Riotgear. Live Stage: Empire of the Sun, CutCopy, Sasha (Vortek live), Boys Noize, Steve Aoki, Simian Mobile Disco (live), The Klaxons, Mr. Oizo, Bag Raiders,

Conspirator. Carl Cox & Friends: Carl Cox, Moby, Fedde Le Grand, Jors Voorn, Yousef. Mid Park Tower: Rusko, Scream +Benga, Andy C & MC Q, NERO, Excision & Datsik, Feed Me, Goldie, Fresh, Netsky, Toddla T & Red Light. Roots SocietyDome (Dirtybird Records Showcase): Claude Vonstroke, Justin Martin, J. Philip, Christian Martin, Worthy / Mowgli, DetroitGrand Pubahs, Elio Riso, Remo, Donald Glaude, Filthy Rich.

Sunday, March 27: Main Stage: The Chemical Brothers (live), David Guetta, Erick Morillo (live), will.i.am, Laidback Luke,Wolfgang Gartner, Gui Boratto. Live Stage: Crystal Castles, The Disco Biscuits, MSTRKRFT, Chromeo, CSS, Fake Blood,Hybrid (live), Subfocus (live), !!!, Afrobeta. A State of Trance 500: Armin van Buuren, Ferry Corsten, ATB, Gareth Emery,


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Sander Van Doorn, Alex M.O.R.P.H., Cosmic Gate, Marcus Schossow. Mid Park Tower: The Glitch Mob, Skrillex, TheGaslamp Killer, 12th Planet, Dieselboy, Super Mash Bros., Daedelus, Ed Rush & Optical, Drop The Lime/AC Slater, Kill TheNoise, Plastician. Root Society Dome: Dada Life, Congorock, Alex Guadino, John Dahlback, Pleasurekraft, Steve Porter,Remady, Will Bailey, Hatiras, Lazy Rich.

Three-day combo tickets are now available for *$219.95 with VIP three day tickets for *499.95 for a limited time viawww.ultramusicfestival.com.

About ULTRA MUSIC FESTIVAL:

As the worlds most famous outdoor electronic music event, UMF has won Best Music Event by the International DanceMusic Awards (IDMA) from 2005 - 2010, Best International Dance Music Festival by the Ibiza DJ Awards in 2008 and BestFestival by the Village Voice Media New Times consecutively five years running from 2005 through 2009. Originally createdas a pure EDM (electronic dance music) festival in 1999, UMF has grown through the years to present not only the genreshottest, biggest and best headline artists (The Prodigy, The Chemical Brothers, Tisto, deadmau5, David Guetta,Underworld, Moby, Fatboy Slim, Carl Cox, Paul van Dyk, Armin Van Buuren, Erick Morillo, and Paul Oakenfold, to name afew), but also crossover headline bands that incorporate EDM elements in their music and have a history or new beginningin the EDM community and culture (The Cure, The Killers, The Black Eyed Peas, Santogold, The Ting Tings, The Bravery). In2010, UMF was recognized as the fourth Top Grossing Concert by Pollstars mid-year issue and saw more than 100,000attendees coming from 68 countries and territories and all 50 U.S. states and Puerto Rico. In addition to the annual Miamifestival, UMF continues expanding internationally this year with UMF Ibiza and UMF Brasil in Sao Paulo on November 6. Thesold-out festival featured Fatboy Slim, Carl Cox, Moby, Above & Beyond and more. In 2010, UMF had its most successful

year with two sold-out days drawing over 100,000 people, featuring more than 350 international leading electronic musicperformers, DJs and cutting-edge bands alongside Miami regional artists. With the continued support of the biggest artistsin the world, UMF is leading the charge of whats hot in live music for North American festivals as the first major U.S.festival of the year.

Fans of UMF can watch a preview video for the three-day festival here: http://vimeo.com/17834483

*Price does not include service charges, state taxes and fees.

www.ultramusicfestival.com

www.facebook.com/ultrafanpage

www.twitter.com/ultramusic


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Sonias Sweet Temptations Sponsors First Multiple

Sclerosis Tyke Ride.

Under theCupcakes for a Causebanner, local baker will provide

hundreds of free cupcakes to Zimmerman MS Bike Ride FamiliesFor Immediate Release

Contact: Wanda Colon ([email protected] (305) 528-6263)

Hollywood, FL., May 6, 2011 The MS Bike MS Ride 2011 will take placeon May 14, 2011 at the Homestead-Miami Speedway and will come with avery sweet sponsorship. Sonias Sweet Temptations, also popular known

as Sonias Cupcakes, will be one of the sponsors of the event, makingavailable for free hundreds of delicious cupcakes to the kids and familiesparticipating in 25th anniversary MS Bike Ride. As a family-owned companyand part of Miami and Broward county communities, Sonias SweetTemptations advocates the fight against multiple sclerosis and believesthat supporting the MS ride is but one part of a the larger movement to freeworld of multiple sclerosis.

At the Homestead Speedway, Sonias Cupcakes will set up in a specialbooth where the proprietors, the Colon sisters Sonia, Wanda and Ileana

will be distributing free gourmet vanilla almond, chocolate delight, andred velvet mini cupcakes, just some of the delicious flavors the smallcompany is known for.

The three sisters will also be joined by young volunteers and collegestudents to help them provide well needed carbs for young first-time ridersdoing the five- to 10-mile ride for MS. We believe that with a small help,kids can learn how important it is to help others. For us, it is not onlyimportant to physically being present to support this particular event, it isalso important to be a part of the national movement that supports people

with the disease, said Sonia Colon.About Sonias Sweet Temptations:Three Jersey girls, Sonia The Baker, Wanda The Entrepreneur andIleana The Philanthropist, came together to launch South Floridassweetest temptations, melt-in-you-mouth cupcakes by Sonias SweetTemptations. The cupcakes are fresh, tasty and meld well with the palates


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of connoisseurs or kids. The trio is following in the entrepreneurial spirit oftheir father who, in 1977, started an ice cream truck business and createdhis own secret recipe for coconut ice cream, which he sold throughout thediverse neighborhoods of South Jersey.

Since 2006, in the spirit of sisterhood and giving back to good causes,Sonia began baking chocolate cupcakes in Hallandale, FL to support hersisters efforts to raise funds and ride in the MS150 Bikeathon KeyLargo. The sisters continue to give back through charitable events like theUnited Way Campaign, Multiple Sclerosis Bike-a-thons, American CancerSociety Bikeathon, Livestrong and Tour for Cure Bikeathons. Soniahelped raise hundreds of dollars for these causes with her creative cakes.Now that what started as a hobby has grown into a successful business,the sisters have vowed to continue sharing part of the proceeds of theircupcake business for causes dear to their hearts.

For more information visit: http://www.soniascupcakes.com


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From: "Jennifer Jones"

Date: July 6, 2011 12:00:27 PM EDT

To:

Subject:MS Women's Retreat

Good afternoon Sonia.

I dont know if you will remember me but I had the opportunity to meet you and taste yourdelicious cupcakes at the MS Kids Bike ride in May. Your cupcakes were a huge success andare still talked about in the office by the MS staffers.

Each year we host a Womens Retreat for Women with MS in South Florida. This year marksthe 12th annual South Florida MS Womens Retreat. The Womens Retreat is the mostanticipated client program of the year. Women from all over Southeast and Southwest Floridatravel for this special weekend. For some it is the only getaway they have all year. Workshopswill address areas of medicine, nutrition, relaxation, exercise, and other forms of healthyliving. In addition to educational seminars, emphasis will be placed on pampering opportunities,such as facials and massages; and plenty of downtime for relaxing, socializing and sharing ofexperiences.

The theme for this year is Whimsical Womens Retreat, we are hosting a tea party on Saturdayafternoon, July 30th, for the ladies with key note speaker and author of the book 29 Gifts, CamiWalker. I want to ask if you would be interested in donating cupcakes to serve at our tea partyfor approximately 180 women. We provide the women with goodie bags upon arrival and wouldbe happy to place inserts for advertising Sonias Cupcakes, as well as a tax deduction letter foryour donation.

Thank you for considering our request and all that you do to support the South Florida Chapterof the MS Society! I look forward to hearing from you.

Jennifer JonesProgram Coordinator

National Multiple Sclerosis SocietySouth Florida Chapter3201 W Commercial Blvd., Suite 127tel +1 954 731 4224 ext 2041fax +1 954 731 4046


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OARD OF DIRECTORS

UDREY RING

AUTONATION

AYMOND DE LA FEUILLIEZ

JAMES A. CUMMINGS, INC.

ARLA ALBANO

ALTERNATIVE HOME HEALTH CARE

RLENE PECORA

SIGNATURE GRAND

TUART ROSENFELDT

ROSENFELDT & BIRKEN, P.A.

OSETTE VAN PUTTEN

NORTHERN TRUST BANK

MARY RIEDEL

WOMEN IN DISTRESS

LAIR ADAMS

ADAMS LAROCCA

INDY BASHAM

HOLLAND & KNIGHT, LLP

MARCIA BARRY-SMITH

BANKATLANTIC

NJALI BESLEY

BANK OF AMERICA

ANDY BENZ

MEMORIAL HEALTHCARE SYSTEM

ANET A. BOYLE

COMMUNITY VOLUNTEER

IM FEELEY

WIDA

OWARD M. GITTEN

EDWARDS ANGELL PALMER& DODGELLP

AVID GUZMAN

WACHOVIA,

A WELLS FARGO COMPANY

OM HARRINGTON

FORT LAUDERDALE POLICE DEPT.

AL HERMAN

WORTH INTERNATIONAL MEDIA GRP

IM MILLER

POLLO TROPICAL

ATIMA PEREZ

AKERMAN SENTERFITT

R. IRVING ROSENBAUM

NOVA SOUTHEASTERN

UDY THIEL

COMMUNITY VOLUNTEER

HYLLIS THOMAS

COMMUNITY VOLUNTEER

July 2011

Dear Friend,

Women In Distress of Broward County, Inc. is pleased to announce that the 13th Annual

SAFEWALK-RUN 5K presented by Pollo Tropical will take place on Saturday, October 29, 2011 at

Markham Park in Sunrise, Florida. Chaired by Those Two Girls in the Morning, Tamara G. and

Julie Guy of 97.3 The Coast and with the Miami Dolphins Cheerleaders as celebrity guests, the

SAFEWALK-RUN 5K is our largest annual event. Over 1,200 walkers and runners come together to

raise awareness about the serious issue of domestic violence, as well as raise funds for our

programs and services.

You can help us reach our goal of raising $130,000 to provide critical services to those who flee

from abusive relationships by participating in our Vendor Village. All funds raised help ensure

there is a safe haven and free services such as emergency shelter, crisis hotline, and counseling for

victims of domestic violence and their children.

This year we are pleased to add a new component to the event: a special registration type for

mans and womans best friend dogs! All funds raised through this $10 registration fee will go to

help build our new Pet Kennel, which will provide a safe place for the pets of domestic violencevictims who reside at the Women In Distress Jim and Jan Moran Family Center.

According to the FBI, 1 in 3 women in the U.S. will be a victim of domestic violence in her lifetime

this statistic is staggering. Your support is crucial in helping Women In Distress continue to help

save lives. As the only nationally-accredited, state-certified full domestic violence center serving

Broward County, Women In Distress answers the call of those in need. At the same time, we

provide education in schools, businesses, and other organizations to more than 75,000 individuals

annually on how to stop the cycle of abuse.

With your participation in Vendor Village, you can help provide the necessary funds for Women In

Distress to continue to provide these services and community outreach. At the same time, the

marketing exposure for your business is significant thousands of potential customers will see tha

your company is commited to helping families in our community. The dollars spent to participate

Vendor Village will benefit your company by providing exposure through marketing efforts, web

exposure, logo placement, event visibility and more. In addition to helping keep families safe -

your business will benefit from supporting the SAFEWALK-RUN 5K.

Thank you for considering our request a Vendor Village spot. Also, we hope you will consider

participating in the event by forming a team. If you have any questions, please contact

Development Coordinator Madelyn Reus at [email protected] or (954) 760-9800

Ext.1244

Together, we can take a step to end domestic violence!

Sincerely,

Mary Riedel

Mary Riedel

President and CEO


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presentedby

POLLOTROPICAL

WOMENINDISTRESSSAFEWALK-RUN 5K

13THANNUAL

TAKE ASTEPTO

ViolenceEnd Domestic

MiamiDolphinsCheerleaders

CELEBRITYGUESTS

Mia

Ch

TamaraG.a

ndJulieGuy

Coast97.3FM

s

HONORARYCH

AIRS

Those2Gi

rlsInTheMo

rning

VendorVillage Packet


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Abou SAFWALABOUT SAFWALK

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Saturday, August 6th from 10am to 6pmSunday, August 7th from Noon to 6pm

Brooks Patio Furniture9775 South Dixie Highway

Miami, Florida 33156

RAIN OR SHINE... It's INSIDE!

100% of the proceeds

A new twist on our already famous Yard Salthis will be held INDOORS!

Please stop in and visit us for this fundraising event!

Find yard sale treasures, learn more about our team or just have some fun with us.

Make a donation to receive special discount shopping vouchers for

a new patio purchase from Brooks Patio Furniture.

Donations for Discountswill run through August 14, 2011

For more information contact [email protected]

www.TeamSOSMiami.com

pur tools & articles binder2011[1]

Documents