put some fun in your day! carol a. riker, rn,msn provost’s distinguished service professor...
TRANSCRIPT
Put some fun in your day!
Carol A. Riker, RN,MSNProvost’s Distinguished Service [email protected]/tobaccopolicy
24/7 Tobacco-free Schools strategies overlap with smoke-free community strategies1,2
Educate groups in local school districts Involve local “circles of influence” Develop grassroots support Key communication messages similar
“Put a face” on health effects Smoke-free does “double duty” for youth
Prevents exposure and reduces smoking3
Policymakers may want to protect only youth, which can result in policies protecting very few workers.
Youth must understand the issues very well in order to stay on the message of protection for all.
Youth advocates must develop “sound bites” and practice interacting with policymakers and the media.
IT’S FUN!You’ll get fresh ideas!Policymakers may take notice!
Youth are future active citizens in training!
“Just the facts”- Provide info & key messages and guidance as needed.
“Sleep on it” - If you feel like shooting down an idea, think how to make it work.
“Timeliness” – Play off events or seasons “Fun!” – Youth like to something,
something,
something away. Follow through immediately.
• Crime Scene.• To signify that Big Tobacco is committing a crime everyday
by killing 1200 Americans, this mock crime scene will expose them for who they really are.
• Outline people’s bodies on the ground with chalk to represent the 1,200 Americans killed every day by Big Tobacco’s products.
• The evidence markers should have shocking tobacco industry facts and statistics printed on them.
• Onlookers are encouraged to participate in the event and are free to walk through the crime scene to interact with the JEL teens.
• Items provided: Crime scene tape, evidence markers,
chalk • Items needed: Signage, shocking industry facts and
statistics
• Hazmat Suits.• Kids in neon-colored shirts representing deadly
chemicals found in tobacco should gather in groups of 3, one by one, slowly assembling into one large group, enticing the onlookers to venture into their deadly product.
• Hazmat-suited individuals, so cleverly named the JEL Hazardous Material Cleanup Crew, will come to the rescue, dispersing the large, lethal congregation to “save” the unsuspecting people.
• Have signs that read ""There are 50 Cancer-Causing Toxins in Big Tobacco's Products" and "If Big Tobacco won't clean it up, we will.”
• List of items provided: hazmat suits, t-shirts,
signage
Instead, have the people you’re RESCUING dressed as SERVERS!
Youth pick colors, names, slogans (get out of their way but help them steer away from messages that can be misused by the opposition).
Adults can beg for T-shirt money or negotiate a good printing price
Worst case scenario, everyone bring the same color T-shirt and writes on them with permanent ink or do computer transfers
• 2009 JEL Summit: “No. 9 ! “• Hey, hey! Ho, ho! Big Tobacco has got to go! JEL has
done it again with another 3-day youth-yelling, knowledge-gaining, fun-having, Big-Tobacco-fighting Summit and it wrapped up with a deadly message orchestrated for all to hear.
• The 200 JEL youth split into 2 large groups in Iowa City and downtown Des Moines and “fell to their death” once the Big Tobacco Exec came running around the corner with his “Death Horn” to show what it really looks like to have 50 people die in just ONE HOUR.
• And how do they get new customers every day? They target us, the youth! Really makes you wonder how they can keep getting away with it, doesn’t it?
Given the facts and key messages, help them develop “sound bites” for signs or talking with the media.
Include responses to opposition tactics!
Help them practice talking with the media.
Help them learn how to approach & thank their policymakers.
Rescue Social Change Group methods: Youth plan projects designed to affect “measures
of influence” (petitions/pledges signed, personal messages to policymakers, emails to website)
Achievement & creativity rewarded! Adults standardize the boring or complicated parts Youth send plans to adults electronically where
they are tweaked and approved. Facebook-style program used, where adults &
youth have profiles & friends and can see what other groups are proposing.www.rescuescg.com
Activity Proposed Dates
Lead/Contact Person
Anticipated Barriers
1.____________________________________________Action Steps:A.B.C.D.
_______________1.2.3.
2.____________________________________________Action Steps:A.B.C.D.
_______________1.2.3.
1.____________________________________________Action Steps:A.B.C.D.
_______________1.2.3.
Teen Advocates Teen Advocates Planning FormPlanning FormPlan a list of activities that you or your group can accomplish in helping your community
become smoke-free!
Provide support for youth involvement in smoke-free projects
Promote it as service + a civics lesson Link smoke-free to higher test scores Include activism on college applicationsProvide cessation support for
faculty/staff/community as you move toward smoke-free/tobacco-free environments.
http://www.ok.gov/okswat/index.html Helpful downloads and links to related
sites http://jeliowa.org
Great examples that can be tailored to SHS
http://rescuescg.com Uses proprietary methods, but may
provide ideas Registration is free
1Summerlin-Long, S. Goldstein, A.O. (2008). A statewide movement to promote the adoption of tobacco-free school policies. Journal of School Health, 78(12), 625-632.
2Goldstein, A.O., Peterson, A.B., Ribisl, K.M., Steckler, Al, Linnan, L., McGloin, T., Patterson, C. (2003). Passage of 100% tobacco-free school policies in 14 North Carolina school districts. Journal of School Health, 73(8), 293-299.
3Siegel, M., Albers, A.B., Cheng, D.M., Hamilton, W.L., Biener, L. (2008). Local restaurant smoking regulations and the adolescent smoking initiation process. Archives of Pediatric and Adolescent Medicine, 162(5), 477-483.