putting storytelling strategy into practice - michaela hackner / forum one communications
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Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged. Takeaways: 1. An understanding of how and why the storytelling approach works 2. A short lesson on how to structure stories for maximum readability and impact online 3. Examples of how to specifically tie the storytelling approach to fundraising and advocacy campaigns Contact Michaela Hackner [email protected] / http://www.ForumOne.com .TRANSCRIPT
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
Putting storytelling strategy into practice
Presented by Michaela Guerin Hackner
April 27, 2009
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
Slides provided by
Learn more: www.forumone.com
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1. Storytelling in the field: a case study
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Storytelling in the field
Uganda
Regardless of where we work, there are often amazing stories to tell…
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Go the distance
Ethiopia
Identify a good story…..
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The story
Alexanderena Nanzala
….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation -quite a feat for a woman with little education and only four months of literacy training. …
Uganda
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2. Empowering others to tell your story
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Identifying a good storyteller
Ethiopia
Choose someone who:• Has access.• Is passionate and curious.• Can tell the story from the perspective
of the subject.• Has the time to tell the story.
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Storytelling toolkit
Kenya
• Guidelines for how to identify a success story.
• Tools and translator if necessary.• A list of questions.• How to write a good success story.• Past examples.
Develop a storytelling toolkit that can be shared with staff members. Include:
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Providing a platform for recognition
http://worthwomen.typepad.com
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3. Sharing your story
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Low-bandwidth storytelling
• Blogs• Flickr and photos slideshows
(PictoBrowser)• PDF Handouts for download• Twitter • Facebook fan pages• Slideshare presentation or an
embedded slideshow on your site (e.g. Sound Slides)
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Celebrate your successes
Market your stories, and you never know who might pick them up.
…or what might happen next.
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Questions?
Contact Information:
Michaela Guerin Hackner
703.548.1855 x47
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Slides provided by
Learn more: www.forumone.com