putting the 'social' in social media
DESCRIPTION
I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.TRANSCRIPT
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Putting the ‘Social’ in ‘Social Media’
2010.02.25
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Agenda
Introductions Definitions Value Proof How? Conclusion
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Introductions
Alan Belniak @abelniak or
http://www.Twitter.com/abelniak alan {at} SubjectivelySpeaking.net
PTC (about)
Director of Social Media Marketing
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http://www.youtube.com/watch?v=sIFYPQjYhv8
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Definitions
‘Social’ Media ‘New’ Media B2B and B2C Advertising and Marketing
Take-away: It’s a Modern-day Cocktail Party
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What’s the Value of Social Media? Why Should You (or Shouldn’t You) ‘Do’ This?
Away From Advertising, Toward Marketing
Connect With Customers and Prospects
You Think That It’s a Silver Bullet You Think That This Is Your Marketing
Strategy
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The Proof of The Pudding is In The Eating
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So, How Do You Start? Listen.
This is so fundamentally important that I’m going to say it again: start with listening
Where do your customers + prospects hang out? Join the networks if required
Listen to the conversations that are happening
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Focus on the ‘Why?’
Why are you bothering to do this? What do you hope to learn from this?
Where are the conversations happening?
What are they talking about? What form/s of media are being
consumed?
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Wrapping Up Social Media is a
conversation, not a bullhorn
A wealth of market research is at your fingertips
You just need to listen
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Focus on The Verbs
You Need to Do This… Stop Listen Contribute and
Create (Participate)
Engage
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Focus on The Verbs
You Need to Do This… Stop Listen Contribute and
Create (Participate)
Engage
… Before You Do This Sell
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Remember…
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Resources
My links on social media Other bloggers who ‘get this’:
Chris Brogan, CC Chapman, Todd Defren, Jason Falls
My blog Listening: moving from strategy to
tactics + tools Keyword search tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com/search.html
http://www.blogpulse.com/trend
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Thanks!
Alan Belniak @abelniak or
http://www.Twitter.com/abelniak
alan {at} SubjectivelySpeaking.net
http://www.SubjectivelySpeaking.net
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Extra Stuff
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Why Is This A Big Deal?
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Backdrop (1 of 2)
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Backdrop (1 of 2)
In Summary….
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Backdrop (2 of 2)