putting the "me" in social media
DESCRIPTION
Denny Russell of Sherpa Software recently presented a one-hour lunch-and-learn at work, where he shared his experiences and showed how he manages all of his social connections, and not to mention, gather key information that helps drive his everyday life. From free gifts, to discount coupons, to product ideas and inspiration, Denny walked his coworkers through the steps of how to successfully use social media tools like Twitter, Facebook and LinkedIn for their own personal benefit. Using these slides, see what he used in his teachings on how to lurk for the purpose of finding useful information for work and life in general, and how to share that same information with others.TRANSCRIPT
Putting the “ME” in Social Media
Getting Social in a Digital Age
Agenda
• Overview• Getting Started• Be a Follower• Social Monitoring• Making it Easier• Q & A
What Happens on the Internet
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Social NetworksPh
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Survey Results
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You’re Doing it Wrong
“…On a daily basis, social intrudes on my life for about 15 minutes a day, and then I go back to ignoring it and doing real work.”
……Really?
Everyone starts like this…
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Where do I Start?Ph
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Sign-up tips• Create a common name
• Your own brand• Your name at(company name):
@JohnAtSherpa
• Set up your profile• Decide what you will represent• Provide details about yourself and what you
do• This makes finding you easier
• Use a new email account• One you never use (gmail)• Forward to an email you always use
Additional Tips
• Protect Yourself• Make passwords long and strong
(upper lower, #’s, special characters)• Unique account, unique password • Up to date Virus program• If a link looks suspicious, don’t click it
• Avoid posting information including:• Travel plans• Bank account information• Your full address and birthdate• Your children’s names, school, and birthdates• Location information• Your daily schedule
See more at: http://www.staysafeonline.org/stay-safe-online/protect-your-personal-information/social-networks#sthash.fw4JRglF.dpuf
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Security preferences
Who to Follow
• Personal• People you know• Retailers you buy from
• Work related• Competitors• Business Partners• Add yourself to communities that
share common interests
• Make invites personal
Be a Follower
Examples
• @Sherpasoftware• twitter.com/#!/sherpasoftware• https://www.linkedin.com/company/sherp
a-software• sherpasoftware.com/blog• facebook.com/sherpasoftware• plus.google.com/u/0/+Sherpasoftware
/posts
• Linkedin Groups• Email Management• Channel Partners
Getting Started - Monitoring How to Monitor• Set a routine• Make it a habit• Follow new people daily• Follow # (hashtags)• Organize your following (Twitter lists)
Getting Started - Notifications
Set up Notifications• Go to each tool and turn on the
notifications• Typically found in Settings/Options
Visit the sites
But isn’t that overwhelming?
Don’t be like this!
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Don’t get overwhelmed!
Be like this!
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KISS (Keep it Social Simple)• My 3 Favorites:• Hootsuite• Flipboard• Paper.li
• Other honorable mentions:• Ifttt• Scoop.it• TweetDeck
Examples
Final Tips
• You don’t have to contribute, at first
• Respond to requests to friend, follow or Connect
• Tune out the Noise• Share when you are ready to
give back• Think about your audience and
what might be useful