‘Bringing Motion Advertising to the Pharmaceutical Industry’

MEDIA INFORMATION

1.

‘Bringing Motion Advertising to the Pharmaceutical Industry’

MEDIA INFORMATION

Online video is quickly becoming one of the newest trends in media. In order to keep up

with this fast paced trend and stay ahead of the competition, many businesses are deciding

to use online video as part of their promotional strategies. Using this form of media can

create several advantages for a business.

Online video creates a more personal interaction between a business and its customers.

The use of both visual effects and sounds is an effective way of gaining a viewers

attention. Video presentations help you to demonstrate your services without any delay.

69% of online users have watched a video online.

66% have viewed an online video ad

24% do so at least once a week.

THERE ARE SEVERAL WAYS A BUSINESS CAN USE A VIDEO ONLINE TO ITS

ADVANTAGE

Video can be used to describe a product or service in detail, without any

confusion.

Online advertisements have also proven to be an effective way of driving traffic to

websites, and capturing a viewer’s attention.

WHEN AN AD CONTAINS A LINK TO A WEBSITE, OR THE NAME OF A COMPANY

WEBSITE, IT IS QUITE LIKELY THAT THE VIEWER WILL VISIT THAT SITE

Studies have found that

69% of internet users viewing online video ads.

40% visited a web site mentioned in the video ad, and

15% requested product information.

BUSINESSES MAY ALSO GAIN HIGH RECOGNITION FOR THEIR BRANDS BY

HAVING THEIR ADS CIRCULATING ON THE WEB

A good video can be a great way to spread a message, product, or brand.

Placing videos on search engines, and using strong keywords and taglines, can

be a successful way of getting video recognition.

Having web videos passed along through e-mails and word of mouth is another excellent

way to gain brand recognition.

38% of those who watch web video say they pass it along

to others, usually through e-mail.

With the right content and the right recognition, using Audio Visual

through the internet can be a powerful tool to any business.

‘Bringing Motion Advertising to the Pharmaceutical Industry’

MEDIA INFORMATION

Pharmaworld.tv – is the first web based motion advertising platform for the

Pharmaceutical, Bio-technology and Animal Health – outsourcing business.

What better way to engage your potential client to view how you do things

before they can get in touch with you.

You will produce the video and get the option to host it on the PWTV site.

PWTV is the only portal, which will accumulate demonstrative videos of company

operations, new product launches, interviews, where busy executives can

Search for their next service providers.

View how they do things before contacting the company.

Executives can now literally visit your site, without having to leave their desk

before they make their decision.

PWTV – creates an ideal platform for busy executives to gather a large amount

of information about your company, in a shorter period of time, rather than

having to read large amount of text, wait for brochures to arrive before

identifying their next partners.

PWTV – will provide the viewers with an ability to respond to the company

videos, with comments and enquiries which will be accessible to you in real-

time.

PWTV – is the first web based video based buyer’s guide, which will be on the buyer’s

computer, to search and view their next business partner.

We at PWTV – have gathered 18,000 subscribers from the Pharmaceutical

Industry, who will use PWTV as a sourcing website. The positions of these individual

are as follows:

Heads of Procurement 9%

Heads of Formulation Development 8%

Heads of Packaging Management 11%

Heads of Research & Development 11%

Heads of Operations 11%

Clinical Research Coordinator / Associates 6%

Heads of Life Sciences 7%

Safety Quality & Efficacy Managers 4%

Food Technologists 9%

CEO / CMO / CSO 7%

Logistics & Supply Chain Manager 6%

Heads of Regulatory Affairs 5%

Heads of Clinical Trials 7%

Heads of Production 8%

Contract Research Organisations 29%

Pharmaceutical & Bio Pharmaceutical Companies 29%

Food Manufacturers 29%

INDUSTRIES

JOB FUNCTIONS

Video 1

Video 2 Video 3 Video 4 Video 5 Video 6

Company

Video Description

MANUFACTURING PACKAGING RESEARCH & DEV LOGISTICS CLINICAL RESERACH ANIMAL HEALTH INTERVIEWS STRATEGICALLIANCES

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1

2

RATES

£700 / year to

be on the site.

You can update

your video every

3 months.

Prime Slot:

(4 weeks max

at each time)

£100 / week

You cannot

book prime for

at least another

4 weeks

£ 50 / week to

be on the first 2

rows on the

home page.

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