Peazie: Social Media Made Easy

InsightsTThe 12 Days of Christmas campaign successfully reached 36,720 of the target market, dened as AFL and sports fans within Australia. Through the use of frequent campaign-specic posts and a $75 Facebook ad campaign, consistent engagement with the campaign was garnered. Each campaign-specic post had an average engagemeengagement of 32 comments, likes and shares, the ads campaign drove 407 users to the application and the application itself had an engagement level of 9,086.

The success of the 12 Days of Christmas campaign shows the potential for organic engagement complemented by a small advertising budget.

Objective- Drive continual fan engagement

- Increase brand reach

- Leverage corporate sponsorship prize

Approach Dates: 13th Dec, 2013 - 24th Dec, 2013Length of Campaign:Length of Campaign: 12 DaysPrizes: L’Oreal Men Expert Products, Glow Fixie bike and various AFL affiliated prizes

Peazie created a Christmas Click & Win

campaign to reach, engage and reward fans.

Designed for the 12 Days of Christmas, it

culticultivated continued daily engagement and

built suspense for the nal grand prize reveal.

Results- Pre-campaign Facebook Fans: 22,253

- Fans gained during Campaign period: 636

- Total Ads Reach: 34,272

- Total App Reach: 2,448

-- Total App Engagement: 9,086

- Entries: 741

9,086App Engagement

36,720Campaign Reach

2,448App Visitors

741Entrants

AFLPA reached 36,720 of its target market through only organic promotions coupled with a $75 Facebook Advertising Campaign.

Case Study | Reach & Engagement