ADEEL AHMED

ACKNOWLEDGEMENT

* All praises and Thanks to Almighty Allah. He is the most Merciful who best owed us the potential, ability and opportunity to work on this project.* We are thankful to our respected teacher Mrs.Amna Haleem who gave us Opportunity to work on the project* Our project is on Q mobiles company.* We learn many things from this project and had better experience.

Group Members

Adeel AhmedAbdullah ZamanMuhammad UmarRehan TariqBasit AliSyed Khuram RizviAwais Janjua

Contents Introduction Short Company Profile History Company value Features Vision and Mission Organization chart SWOT Analysis Marketing Mix Market Product Focus PSET Analysis Competitors Customer Care Recommendation Conclusion

Introduction

Continued

Zeeshan Akhktar is the founder and CEO of QMobile. Educated from US, he started his career in brand marketing, and worked with LG and Microsoft in Pakistan. Focusing on Pakistani communications industry, Zeeshan founded QMobile in 2008. He dreams about seeing QMobile Pakistan’s most used and appreciated handset brand in every major consumer segment.

SHORT COMPANY PROFILE

No. 1 Mobile Phone Selling Brand In Pakistan Type: PrivateCompany Industry: Telecommunications, Audio, Consumer Electronics Founded: 2009; 6 years ago Founder: MianZeeshanAkhtar Headquarters: Karachi, Pakistan Area served: Pakistan Products: Mobile Phones, Smartphone, Tablet

Computers Revenue: ₨ 981 million (2014)

History

QMobile is a new introduction in mobile phone industry. It was introduced by a Pakistani company in 2009 in Karachi. So, we can say it is a pure brand. The introduces had fixed their prices very cheap initially so as to make popular their cell phones as compared to other cell phones and got a very good response from the public. After a positive response from the public, they started introducing all kind of cell phones like QWERTY, Touch Screen, Android and Noir series which are very costly. So, it becomes available in all ranges i.e. from low prices from high prices. This company has taken a step forward and it is learned that they are going to introduce Tablets.

Features

QMobile was launched with the ambitious aim of providing innovative, high-quality mobile phones with excellent customer care services. The company’s first big challenge was to ensure that it was identified as trustworthy and reliable by Pakistani mobile users. Today, it is one of the most instantly recognized mobile phone brands in the country.

The quality and affordability of QMobile is the main reason behind its tremendous success. The company has a large array of affordable touch screen, QWERTY and Wi-Fi enabled mobile phones, making it a complete, preferred mobile brand. In addition to its regular product lines, QMobile also carries a series of Android OS smart phones, which cater to the demands of customers who want reasonably priced yet advanced Smartphone's.

ABDULLAH ZAMAN

COMPANY VALUES

•Teamwork•Communication•Transparency•Respect•Openness & Candor•Creativity

Vision

Mission

To build brand loyalty and generate consistently high revenue by providing innovative, reliable and high quality mobile phones with excellent customer care services.

Become No1 Keep it simple Do what you say Take the leap of the faith Keep on checking Stay true to you values

Organization Chart

MUHAMMAD UMAR

SWOT Analysis

Strength

Weakness

Opportunities

Threats

REHAN TARIQ

Marketing Mix

Product

Price

Place

Promotion

BASIT ALI

Market Product Focus

Objective

Target Market

Target Market

Challenges

Point Of Difference

SYED KHURRAM RIZVI

PESET Analysis

Political Factor

Economic Factor

Social Factor

Technology Factor

AWAIS JANJUA

Number of Compitetors

CUSTOMER CARE

This company produces Mobile phones, Smartphone’s and Tablets computer. Innovation is Q Mobile. It is Pakistan’s quality brand that offers its users affordability and reliability all at once. Excellent customer care with features that spell customer convenience make QMobile at 1st and top position in the mobile phone markets here in Pakistan. QMobile have a range of stylish yet innovatively advance mobile products provide affordable touch screen, QWERTY, Wi-Fi and Android OS smart phones, catering to customer who are looking out for advance quality and features at prices that are extremely suitable and affordable

Recommendation

Conclusion