q mobile final pres
TRANSCRIPT
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QMobileGroup Members:• Muhammad Danish• Syed Saqlain Shah• Osama Yousuf• Hasham Zahid
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Company Overview
Established in 2009 By Mian Parvez Akhter & M. Azhar
Naeem Q Mobile stands for Quality mobile It is Pakistan’s quality brand that
provides affordability and reliability all at once
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VisionEmpower our customers to connect with the world around them through a telecommunication medium that spells quality at affordable rates.
MissionTo establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.
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Portfolio
Smart phones Windows/Android
phones Touchscreen
phones Bar phones Qwerty phones Tablets
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Target Market
Youth Middle Class Lower Class
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Touch ScreenQWERTYAndroid/Window Phones Tablets /Feature Phones
1,600 to 45,000
From big mobile phone markets to near by shops
Motivation TV channelsAdvertisements Gifts Sponsorships
Marketing Mix
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SWOT Analysis
Strengths:1. Wide Model Range2. Low Price3. Availability
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SWOT Analysis
Weaknesses:1. Low brand equity2. Technical faults
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SWOT Analysis
Opportunities:1. Increasing demand for mobile phones
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SWOT Analysis
Threats:1. New entrants in the market
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Promotion
Celebrity Endorsement
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Brand Popularity
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As per 2014
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