q-quatics design manual€¦ · design manual | 7 x y x/4 x/4. 8 | q-quatics colours the colours...
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Design Manual | 1
Q-quaticsDesign manual
2 | Q-quatics
Design Manual | 3
IndexQ-quatics
The logo
Colours
Typography
Stationary
04
06
08
10
12
A guide to Q-quatics brand identity
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The logoThe logo is the main element of the brand’s identity.
It is made out of a stylised Q and the silhouette of a whales tail to show the companies affinity towards the sea.
The Logo is to be used as shown in the examples:• always keep the min. distance of 4/x from borders or other
design elements• the logo may be used in colour, black and white depending on
the background and/or whether printing is done in colour or black and white
What can’t be done to the logo:• the logo may not be distorted, coloured in differently, given a
border• no additional design elements may be added to the logo
The logo is the heart of the «Q-quatics» brand.
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ColoursThe colours exemplify one of the main aspects of the brand’s identiy.
The main colours of the brand are reminescent of the ocean or water and have been named:• Deep-Ocean• Beach-Blue• Acqua
These are also the colours used in the logo, titles, main design elements etc.
The secondary colours complement the primary colours and may be used for minor design elements, graphs or other applications
Primary ColoursDeep-OceanBeach-BlueAcqua
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deep-oceancmyk 100 / 95 / 5 / 0rgb 45 / 46 / 131hex #2d2e83
beach-bluecmyk 85 / 50 / 0 / 0rgb 29 / 113 / 184hex #1d71b8
acquacmyk 80 / 10 / 45 / 0rgb 0 / 161 / 154hex #00a19a
cmyk 67 / 57 / 54 / 60rgb 59 / 59 / 59hex 3a3a3a
cmyk 38 / 0 / 84 / 0rgb 179 / 206 / 71hex #b3cd47
cmyk 0 / 54 / 49 / 0rgb 49 / 145 / 120hex #2f408e
cmyk 9 / 34 / 88 / 1rgb 231 / 173 / 48hex #e7ad30
cmyk 3 / 58 / 91 / 0rgb 234 / 129 / 38hex #ea8126
cmyk 13 / 79 / 69 / 2rgb 211 / 79 / 72hex #d34f48
cmyk 71 / 31 / 73 / 13rgb 77 / 181 / 141hex #538058
cmyk 29 / 22 / 23 / 3rgb 188 / 188 / 188hex bdbcbb
cmyk 2 / 2 / 2 / 2rgb 248 / 246 / 246hex f7f6f6
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TypographyFonts are an essential part of the Identity of a Company.
To support the compatibility on all devices and applications the Sans Serif font «Arial» has been chosen to express the brands timelessness.
Especially in written pubblication or as an additional Design Element the Serif font «Georgia» has been chosen to complement with «Arial»
Main FontArial
PrintGeorgia
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789
Georgia
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Key VisualsA key visual is a design element that runs through the company’s presence and, through its high recognition visually unites all key element of the Corporate Identity.
The Q-quatics key visuals should represent marine life or the ocean in all its forms. The images should have a central focus in order to be utilized correctly through print and web materials.
It is prefereable that the images to relate to the corporate colors in order not to clash with the general brand guidelines.
Key VisualsMarine lifeOcean
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StationaryWord
Mary Ann P. Bimbao, PhD Executive Director Email: [email protected] Website: www.q-quatics.org Phone: +63.49.536.0168 +63.2.580.5659; +63.49.536.2701
Quantitative Aquatics, Inc. G.S Khush Hall, IRRI, Los Banos Laguna 4031 Philippines [email protected]
Nicole Thomas 35 Chestnut Street Dell Village, Wisconsin 54101 555-555-5555 [email protected]
August 1, 2019
Dear Nicole,
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Thanks, and best wishes,
Mary Ann P. Bimbao, PhD
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https://q-quatics.org
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Others
www.q-quatics.org
Quantitative Aquatics, Inc.IRRI G.S. Khush Hall, College, Los Baños, Laguna 4031DAPO Box 7777 Metro Manila, Philippines
Phone: +63(49)536-2701 to 05 Telefax: +63(49)536-0168
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www.q-quatics.org