q2 2018 in review - canopy media · 2018-11-02 · q2 2018 in review. market insight leads monitor...

THE UK’S BEST MULTIMEDIA SALES HOUSE

Q2 2018In Review

Market InsightLeads

Monitor

© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads

SUN10%

DMGT18%

EXPRESS11%

GNM13%

TIMES18%

TMG26%

TRINITY4%

Q2 2018 National Press Weekend Inserts by Publisher

TMG titles were the most popular publisher for inserts in Q2, followed closely by the Times and DMGT titles

Market InsightLeads

Monitor


Saturday’s Telegraph was the most popular title for inserts again in Q2, only taking 3 less in the same quarter last year

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120

Q2 2017 vs 2018 National Press Weekend Inserts by Publication

2017 2018

Market InsightLeads

Monitor


Apr36%

May30%

Jun34%

Q2 2018 National Press Weekend Inserts by Month

Activity was spread pretty evenly across each month in Q2, with May being the slowest month and April the busiest

Market InsightLeads

Monitor


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50

100

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Apr May Jun

Q2 2018 National Press Weekend Inserts YoY by Month

2017 2018

Activity in Q2 2018 dropped by a fractional amount, with activity varying a lot between months this year compared to last year

Market InsightLeads

Monitor


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w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23 w24 w25

Q2 2018 National Press Weekend Inserts YoY by Week

2017 2018

Activity in week on week was steady, with no extreme drop offs or increases other than week 13 and 21

Market InsightLeads

Monitor


Activity in week on week was steady, with no extreme drop offs or increases other than week 13 and 21

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10

20

30

40

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90

100

Q2 2018 National Press Weekend Inserts YoY by Category

2017 2018

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5

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35

Advertisers with significant growth in Q2 2018 National Press Weekend Inserts

2017 2018

Market InsightLeads

Monitor


© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential

Market InsightCreative Monitor


Source: Canopy Leads

Creative Spec

Madeleine240x1704pp16g

OFFER: Get £20 off your first order, plus free returns with promo code.

Go online or order over the phone




Creative spec

Boohoo.com240x17040pp 84g

OFFER:Catalogues featuring women’s fashion collection for summer season

Online only fashion brand so drive is to get shoppers to go online and purchase

More of a branding piece, with interesting content, articles, tips etc, all branded with Boohoo and featuring Boohoo products


Creative spec

Scope210x1506pp8.5g

OFFER/ASK: Sign up to Mindful Monsters for a fun filled pack of activity cards, stickers etc.

Sign up today and get the first month free with the code provided

After that first free month, through your payments, you’ll be donating to Scope and therefore helping to provide support and advice to disabled people and their families



Creative spec

Zane210x15011g6pp

ASK: Raising money for the National Emergency in Zimbabwe by doing a walk from Bournemouth to Oxford

Asking people to donate, by filling in the form provided and sending details to Zane



Creative spec

The Arts & Antiques Fair150x2102pp11g

OFFER:Complimentary admission for two with this insert

Sign up form to the mailing list

Information about the fair, timings, location, content, etc.


Creative spec

People’s Postcode Lottery130x2454g2pp

Shows all the different possible winnings and the costs involved

Also tells how a minimum of 32% of your subscription goes directly to charity




Creative Spec

LV200x1403.5g2pp

OFFER:Car insurance from £209

Home insurance from £95

Pet insurance includes no extra monthly costs and up to £10,000 vet fees cover




Creative Spec

Co-op210x1454.5g2pp

OFFER:Get £50 of Co-op food vouchers with a new car policy (Car insurance from as little as £213)

Get £50 of Co-op food vouchers with a new combined buildings and contents policy (Home insurance from as little as £124)

Get £20 of Co-op food vouchers with a new pet policy (Protect your dog from just £9.75 a month and only £5.19 a month to protect your cat)




Creative Spec

Ocado145x2004.5g2pp

OFFER:Redeem code on Ocado’s website and get 30% off your first grocery shop and free deliveries for a year, for you and a friend.




Creative Spec

Waitrose185x18549g24pp

This Christmas at Waitrose catalogue showcases their perfect food and drink recommendations for Christmas time, as well as many fantastic recipes.




Creative Spec

Gousto210x1003.5g2pp

OFFER:Get 50% off your first two recipe boxes when you go online and use the code provided




Creative Spec

Studio175x2458g2pp

OFFER:Get £5 off your first order for you and a friend using codes provided at online checkout




Creative Spec

Hillarys200x14511.5g8pp

OFFER:Up to 50% off made-to-measure blinds, curtains, shutters & carpets

Plus save an extra 10% off your entire order




Creative Spec

Emma210x1504.5g2pp

OFFER:Get £125 off in the summer sale (limited time), when redeeming code provided




Creative Spec

SunLife245x1855g2pp

OFFER:Free £90 gift card available to new customers applying by phone or online before date specified

Free pen just for enquiring




Creative Spec

Age Co197x1458.5g6pp

OFFER:Quote reference found inside to get your free guide and pen




Creative Spec

Argos295x2107g2pp

OFFER:Save up to 25% on over 500 baby and toddler essentials in the Baby Event




Creative Spec

Hotter210x15017g16pp

OFFER:Up to 30% off plus free UK delivery & free returns




Creative Spec

RAC150x2103.5g2pp

OFFER:Breakdown cover for just £34.99




Creative Spec

Sky170x2354.5g2pp

OFFER:Enjoy Sky Entertainment & Unlimited Broadband all for £40 a month including line rental for 18 months




Creative Spec

Best At Travel150x21028g12pp

This catalogue shows readers some of the world’s most beautiful locations and even includes the bets places for families, adventure, special occasions etc.




Creative Spec

Jules Verne150x2107g2pp

Gives a brief example of some of the holidays they offer and provides readers with the contact information, in order for them to find out more and order a brochure


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q2 2018 in review - canopy media · 2018-11-02 · q2 2018 in review. market insight leads monitor...

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