Q2. How effective is the

combination of your main

product and ancillary texts?

Film posterI researched film posters to inform my idea and to

inspire the layout of my product. The purpose of a

poster is to advertise the film it’s promoting so I had to

make it eye catching and interesting and include the

names of my actors, use a relevant and interesting

central image/images, a correlating colour scheme and

appropriate tag line. I also have to make it appropriate

to the genre of my film; fantasy thriller.

Using these elements to make it sellable, attractive and

successful.

Analysis

Analysis

What I learned

From these posters I learned that in order to

compliment my film and review it needed to have a

correlating colour scheme or dark colour with one

contrasting colour to make it stand out. I also learned

that i had to present my protagonist for what she was in

order to bring in my audience; mystical, morally

ambiguous, empowered and combined with an

elemental force or symbolic object such as a wand or

skull. After further analysis I saw that all the posters use

the same font for their titles as they do during the title

sequence of their movies to create synergy.

My product

Review

For my review I needed to research how

other reviews link back to the main

product and poster to create a

recognizable ‘brand’. I looked at online

magazines and Google images to find

articles that appealed to me and were

most effective in creating synergy.

Analysis - style

Analysis - text

What I learned

I learnt to link back to my film

through font style, insert images

or background images of screen

shots from my film and use a

similar colour scheme.

My productI connected my review to

my film by inserting a

screen shot from my film

into the article and using

the same font that I used

on the poster and for the

title sequence of my film. I

also used the same dark

colour scheme with white

as a contrasting colour. I

think that if you were to

glance at it without really

looking you could tell by

the distinct style that it is a

review of Bitchcraft if you’d

previously seen the poster.

Short film

To see how I could link my two ancillary

products to my main product I had to

analyze the conventions of short films

and witch movies to then proceed to

understand what conventions I could use

to link them together and create synergy

between all of my products.

Short film analysis I watched three short films, one

animation called Oktapodi, one experimental/comceptual film called Solitude and one comedy called George Lucas In Love.

Each had their own specific conventions that correlated to their genre and narrative but all had the overriding conventions of short films.

Conventions

Two to three characters

Always a twist

Low budget

One or two locations

5-10 minutes

Every day situation flipped on its

head

Todorov’s narrative theory

Feature length conventions•Magic

•Rituals

•Animals

•Binary Opposites

(Good/Bad)

•choices

•Empowered female

characters

•Candles

•Coven (group of

witches)

My product

I used the same font I'd used in both my poster and review in the title

sequence to keep it consistent however i accidently made the title green but i

made the credits using the same font and the lettering is white. I kept the

sequence in my film that id taken a screen shot of for my review. I also used

the same theme of my protagonist emerging/entering the darkness that I

favoured for both central images for my poster and review during the

ritualistic dancing where she’s filmed in a dark forest and dark room

illuminated by candle light of red lights.

Conclusion

In conclusion I believe I’ve

combined my main product and

ancillary text very well and I think

they all complement each other

nicely in a was that’s similar to

the harry potter franchise.