CLEAR SPACE REQUIREMENTS

To ensure the legibility of the logo, it must be surrounded with a minimum amount of clearspace. This isolates the logo from competing elements such as photography, text or background patterns that may detract attention and lessen the overall impact. Using the logo in a consistent manner across all applications helps to both establish and reinforce immediate recognition of the QP Medical brand. The provided artwork must be used at all times.

The clearspace minimum is equivalent to the horizontal length (shown here as x) and the vertical height (shown here as y) of the first three letters of the “medical” wordmark, regardless of the size at which the logo is reproduced.

x

y

MINIMUM SIz INg of LogoS

Using the logo in a consistent manner across all applications helps to both establish and reinforce immediate recognition of the QP Medical brand.

For stationary, the logo must appear no smaller than 1.25” wide on all envelopes and letterhead. The logo must not appear wider than 0.625” on business cards.

For advertising, all full page, 1/2 page and 1/4 page ads must use the logo no smaller than 1.25” wide.

For standard web banner sizes (ie. 300 x 250 pixels, 728 x 90, 160 x 600) use a logo that is no smaller than 80 pixels wide.

Use these rules in conjunction with those of logo clearspace to ensure maximum visual impact.

oUR Logo

The QP Medical logo is a unique piece of artwork. The proportion and arrangement of the wordmark have been specifically determined.

The logo must be used as provided and can not be modified under any circumstances without permission.

1Logo

0.5”

0.5”

0.5”1.25”

legal

8.5” x 14”

0.5”

0.5”

0.5”1.25”

letter

8.5” x 11”

Logo SIz INg foR PRINT ADVERTISEMENTS

The logo must sit no further or closer than 0.375” from the upper left side of all envelopes. The logo can not be smaller than 1.125” wide.

Logo SIz INg & PLACEMENT foR STATIoNARY

Logo SIz INg foR STANDARD WEB BANNERS

skyscraper160px x 600px

medium rectangle300px x 200px

leaderboard728px x 90px

full page print ad

1/2 pageprint ad

1/4 pageprint ad

For business cards, the logo must sit no further or closer than 0.25” from the left edge and 0.1825” from the top edge. The logo can not be smaller than 0.625” wide.

1.125”

0.1875”

0.25”

0.375”

envelope

4.125” x 9.5”

business card

3.5” x 2”0.625”

0.375”

The logo must sit no further or closer than 0.5” from the upper left side of all envelopes. The logo can not be smaller than 1.25” wide.

2Logo

oNE-CoLoUR LogoUsed only when one PMS colour is in use.

BLACK LogoUsed only when one colour is in use.

WHITE LogoUsed only when logo is placed on a coloured background.

TWo-CoLoUR LogoUsed only when PMS colours are in use.

foUR-CoLoUR LogoUsed for four-colour process printing.

Logo CoLoUR APPL ICATIoN

There are three colour versions of the QP Medical logo. Context, contrast with regard to background colour, surrounding imagery and production parameters all should be considered when choosing the appropriate logo. An entirely black or white version has been provided for those instances where the logo must print in a single colour.

TEAL: C 35%, M 0%, Y 20%, K 10%

DARK BRoWN: C 60%, M 60%, Y 60%, K 40%

TEAL: PMS 563

DARK BRoWN: PMS 439

TEAL: PMS 563

3Logo

Logo USAgE gUIDEL INES

To ensure a consistent and appropriate brand identity, a general set of guidelines for logo usage is outlined as follows.

1. No elements of the logo artwork may be recreated, deleted, cropped, or reconfigured. All logo artwork is provided as Adobe Illustrator based EPS.

2. A minimum clearspace must be maintained on the perimeter surrounding logo artwork as outlined on Logo Clearspace page. Must use the artwork provided.

3. Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms.

4. Logo artwork should always appear upright.

5. EPS files are vector artwork and are infinitely scal-able, thus eliminating the need to ensure proper resolution for the purpose of reproduction.

6. Logo artwork should appear against a solid back-ground to ensure maximum and proper contrast.

7. Logo artwork may only be reproduced directly from a digital file. It should never be reproduced from previously printed materials.

8. Do not put a white box around the logo when placed on a dark background and do not repro-duce the logo in colors other than those specified in these guidelines.

Logo USAgE - DoN’TS

1. Don’t change the logo’s orientation.

2. Don’t bevel or emboss the logo.

3. Don’t crop the logo in any way.

4. Don’t add “glow” effects to the logo.

5. Don’t present the logo in “outline only” fashion.

6. Don’t outline the logo in any color.

7. Don’t reconfigure or change the size or placement of any logo elements.

8. Don’t place the logo on a busy photograph or pattern.

9. Don’t change the logo colors.

10. Don’t place the logo on similarly-colored backgrounds.

11. Don’t present the logo on “vibrating” colored backgrounds.

12. Don’t add “drop shadow” effects to the logo.

13. Don’t put a white box around the logo when placed on a dark or busy background.

14. Don’t stretch or squeeze the logo to distort proportions.

15. Don’t recreate elements or replace with something else.

oRIENTATIoN

CRoP

oUTLINE

RECoNfIgURE

BEVEL/EMBoSS

gLoW

oUTLINE

STRETCH/SQUEEzE

BUSY BACKgRoUND

BACKgRoUND CoLoUR

DRoP SHADoW

RECREATE

CoLoUR

VIBRATINg CoLoUR

WHITE BoX

REPLACE

MEDICAL

4Logo

VAg RoUNDED L IgHT

A B C D E f g H I j K L M N o P Q R S T U V W X Y z

0 1 2 3 4 5 6 7 8 9

Georgia

abcdefghijklmnopqrstuvwxyzAbCDEFGhIjkLMNoPqrSTUvwxyz0123456789

abcdefghijklmnopqrstuvwxyz abcDefghijklmnopqrstuvwxyz0123456789

abcdefghijklmnopqrstuvwxyzabcdefghijklMnoPQrstuvwxyz0123456789

Arial

abcdefghi jk lmnopqrstuvwxyzAbcdefghijklmnopqrstuvwxyz0123456789

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789

abcdefghi jk lmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz0123456789

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789

For web and internal use only

For web and print

For print and web graphics; all caps; headers only

For print and web graphics; for graphic empasis only

CAC Pinafore Regular

abcd e fgh ij k lmnopq r s t u vwxyzAbCdefghijklmnoPqRstuvwxyz0123456789

5TYPE

HEADER

subheader

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed massa eget lorem mattis euismod ac quis mauris. Nulla suscipit quam massa, at dictum nunc. Curabitur diam quam, porta vel dapibus consectetur, consequat ut lorem. Praesent eget tempor est. Cras gravida ipsum placerat quam imperdiet ac mattis orci cursus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean accumsan bibendum egestas. proin suscipit blandit nibh. proin sit amet urna at massa pellentesque ullamcorper nec eu velit. vestibulum sollicitudin luctus felis sit amet suscipit. Suspendisse posuere tellus a purus sodales non aliquam purus scelerisque. Cras tincidunt justo vitae nulla consectetur mattis. Nulla aliquet dolor a felis vulputate nec tincidunt massa fringilla. Mauris elementum gravida urna, vel consequat erat commodo et. ut id nulla orci, et tempus neque. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. quisque a ultrices risus.

headerSubheader

lorem ipsum dolor sit amet, consectetur adipiscing elit. sed sed massa eget lorem mattis euismod ac quis mauris. nulla suscipit quam massa, at dictum nunc. curabitur diam quam, porta vel dapibus consectetur, consequat ut lorem. praesent eget tempor est. cras gravida ipsum placerat quam imperdiet ac mattis orci cursus. lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean accumsan bibendum egestas. proin suscipit blandit nibh. proin sit amet urna at massa pellentesque ullamcorper nec eu velit. vestibulum sollicitudin luctus felis sit amet suscipit. suspendisse posuere tellus a purus sodales non aliquam purus scelerisque. cras tincidunt justo vitae nulla consectetur mattis. nulla aliquet dolor a felis vulputate nec tincidunt massa fringilla. mauris elementum gravida urna, vel consequat erat commodo et. ut id nulla orci, et tempus neque. cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. quisque a ultrices risus.

Georgia bold16pt, 18pt leading

vAG rounded Light 14pt, 16pt leading

Georgia regular 11pt, 13pt leading

Georgia bold 10pt, 12pt leading

Arial regular 9pt, 13pt leading

0.125” space before paragraphs

Georgia regular 9pt, 13pt leading

0.125” space before paragraphs

PRINT USEFor ads, brochures, external documents

WEB & INTERNAL USEFor web, email, internal communications and documents

All Caps

6TYPE

PRIMARY CoLoURS

SECoNDARY CoLoURS

C 35%M 0%y 20%k 10%

r 149G 198b 192

web #97C6C0

C 60%M 60%y 60%k 40%

r 82G 73b 71

web #524947

C 20%M 0%y 15%k 0%

r 203G 232b 221

web #CCE8DD

C 25%M 5%y 50%k 0%

r 196G 213b 151

web #C4D49A

C 3%M 1%y 16%k 0%

r 246G 245b 219

web #F6F4DC

PMS 563 PMS 439

PMS 563 (45%)

PMS 578 PMS 7499

7CoLoURS

MARgINSLeft and right: 1” width Top: 1” height bottom: 0.5” height

SIzE8.5” x 11”

0.5”

1” 3” 3”0.5”

0.5” 0.5” 0.5”1.25” 1.25”1.25”1.25”

1”

1”

1”

0.5”

0.5”

0.5”1.25”

gRID2 column, 3” width, 0.5” gutter 4 column, 1.25” width, 0.5” gutter

It is in best practice to prepare a 1” x 1” grid with increments of 4 x 4 when setting up a layout.

1:1 scale of 1” grid

LogoAlways ensure that the logo is placed to correspond with the clear space and sizing requirements.

8LAYoUT

PHoTogRAPHY

Always choose photography that has a point of view. we want to demonstrate that we are behind what we do and are conscious of our clients needs. The photos must always evoke a positive response.

be conscious of composition and use of colour. Tones should be muted and complementary to our brand.

Photography must be a minimum of 300 dpi at the size expected to print to maintain integrity of the photos.

PRoDUCT PHoTogRAPHY

when using product shots, be sure they are set on a clean, white background. Do not use a textured or coloured background as this will cause interference – our products are the main focus.

Ensure sure that the product fills the shot. A product shot from a distance will ultimately be difficult to work with.

Products must be lit appropriately. There should be no shadows cast on the front of the product.

9IMAgERY

ICoNogRAPHY

10IMAgERY