qr code presentation - chambermastercloud.chambermaster.com/userfiles/userfiles...using qr codes in...
TRANSCRIPT
![Page 1: QR Code Presentation - ChamberMastercloud.chambermaster.com/userfiles/UserFiles...using QR Codes in Advertising Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081](https://reader034.vdocument.in/reader034/viewer/2022051511/6009f8837ce64b552a15ffd3/html5/thumbnails/1.jpg)
Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
Understanding the QR Code:What it is, how it works and how can it work for you.
Presented by: Mark Sewacki
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHAT IS A QR CODE?
1
• QR stands for Quick Response
• It is a type of 2D barcode or data matrix code
• First developed, in 1994, for use in the automotive industry to track parts in vehicle manufacturing
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHAT CAN BE TRANSMITTED?
2
• URL or web address
• Direct link to a mobile app or popular mobile website and content
• Transmit contact information directly to your address book
• Send an SMS message to a phone
• Send a short code through SMS
• Link directly to a Google Map location
• Send an email
• Dial a phone number
• Subscribe to an RSS feed
• Send a text message
• Connect to a wireless network (currently only on Android)
• Post a tweet on Twitter
• Set a calendar event
![Page 4: QR Code Presentation - ChamberMastercloud.chambermaster.com/userfiles/UserFiles...using QR Codes in Advertising Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081](https://reader034.vdocument.in/reader034/viewer/2022051511/6009f8837ce64b552a15ffd3/html5/thumbnails/4.jpg)
Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I CREATE ONE?
3
1. Visit Website
2. Choose Information Type
3. Enter Your Information
4. Generate QR Code
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I CREATE ONE?
4
Resources for creating a QR Code• QR Stuff - http://www.qrstuff.com/• Delivr - http://delivr.com/qr-code-generator• BeQRious - http://beqrious.com/qr-code-generator/• Zxing Project - http://zxing.appspot.com/generator/
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I USE ONE?
5
Smartphones
![Page 7: QR Code Presentation - ChamberMastercloud.chambermaster.com/userfiles/UserFiles...using QR Codes in Advertising Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081](https://reader034.vdocument.in/reader034/viewer/2022051511/6009f8837ce64b552a15ffd3/html5/thumbnails/7.jpg)
Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I USE ONE?
6
Other Devices
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I USE ONE?
7
iPhone Applications
Optiscan$1.99
QR App$7.99
QrafterFree
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I USE ONE?
8
Android Applications
Barcode ScannerFree
QR DroidFree
ScanLifeFree
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I USE ONE?
9
Available on both iPhone and Android
Neo ReaderFree
QR ReaderFree
QuickMarkFree
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
HOW DO I USE ONE?
10
Scanning A Code
Scan the code
Read the contentView the content
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHY DO I NEED TO USE A QR CODE?
11
What!?
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHY DO I NEED TO USE A QR CODE?
12
What Not To Do.
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHY DO I NEED TO USE A QR CODE?
13
General Rules for Use• Build in a quiet area around the
code
• Built-in error correction
• Test the code before implementation
• Test it again• Then test it some more• Areas to avoid changing
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHY DO I NEED TO USE A QR CODE?
14
Tracking A Codes Usage.
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
WHO IS USING THEM
15
Some companies using QR Codes in Advertising
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
QR CODE FAILURES
16
Red Bull• Make sure the user
has a cellular signal
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
QR CODE FAILURES
17
Continental Airlines• Ensure the user has a
cellular signal• Content is mobile
optimized
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
QR CODE FAILURES
18
Esquire Magazine• Ensure unobstructed placement
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
SUCCESSFUL IMPLEMENTATIONS
19
Applebee’s Neighborhood Bar and Grill• Code launches a YouTube video• Place phone inside dotted lines• Boosted lunch sales by 9.8 percent• Generated 5,900 “likes” on Facebook
page• Codes scanned more than 55,000 times
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
SUCCESSFUL IMPLEMENTATIONS
20
Chili’s Grill and Bar Restaurant & St. Judes Children’s Research Hospital• Annual fundraising campaign• 291,000 scans• $5 million in donations
![Page 22: QR Code Presentation - ChamberMastercloud.chambermaster.com/userfiles/UserFiles...using QR Codes in Advertising Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081](https://reader034.vdocument.in/reader034/viewer/2022051511/6009f8837ce64b552a15ffd3/html5/thumbnails/22.jpg)
Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
SUCCESSFUL IMPLEMENTATIONS
21
MyToys.de• Signage made of LEGO bricks• 49% of all visitors were a result
of scanning the QR code• Advertised LEGO products
were sold twice as much as non-advertised ones.
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
TAKING IT FURTHER.
22
Examples of Stylized QR Codes
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
RISKS INVOLVED IN SCANNING
23
Should I scan it?• QR Codes can not be hackedMethods of Malice• Covering up valid codes with malicious ones• Hacking a website tied to a QR Code• Malicious Apps downloaded from the web• Random QR Codes in unfamiliar locations
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
THE OTHER CODES
24
Microsoft Tag SnapTag
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
THE OTHER CODES
25
Microsoft Tag• More color options• Free tracking options
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
THE OTHER CODES
26
SnapTag• Does not require a special
application
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Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com
Thank you!Questions?