QR Codes: Mobile Connections On The Go

The use of smartphones to access information on the go continues to explode. Today’s sophisticated consumers want answers now, and it’s your job to provide those answers quickly before someone else does. With QR codes, the expanded information that customers crave is directed instantly to their smartphones. Contact information, special offers, videos and more can literally be directed to their fingertips on demand.

QR Codes can appear on any print advertising. On a business card, QR codes make it easy for clients to add you as a contact to their smartphone. On brochures and flyers, QR codes can connect your client to product specifications, a coupon, Twitter and Facebook, or even a link to a YouTube video. The more you engage your audience with special offers, the better the relationship.

Of course, legibility on the smaller screens of smartphones is key. Mobile landing pages ensure that all your information is legible, attractive and easy to navigate. Find out how mobile connections can take your business to the next level. Contact Allegra today.

Connecting print to mobile marketing with QR codes.

255 York Boulevard Hamilton, ON L8R 1Y7905-528-2999

11 Hughson Street SouthHamilton, ON L8N 4K2905-522-0788

www.allegrahamilton.com

Increase sales impact with QR codes.

What are the advantages?• Extend the value of print. Your message is no

longer confined to the printed page.• Make immediate connections. QR codes make

connecting to your information easier and faster, improving your chances of making a sale.

• Personalize. You can generate individual codes for every name in your direct mail database, linking to personalized Web pages that are relevant to each customer.

• Encourage pass along. QR codes make it easy for users to share your message with others, expanding your promotional reach.

• Increase participation. By incorporating surveys, coupons and even e-commerce, you transform passive readers into active participants.

• Measure impact. You can track how many people scan your codes to measure impact and reach. Compare the performance of different marketing vehicles by using different codes for each element.

• Look “phone” smart. Smartphone users appreciate technology-driven marketing, which makes QR codes a great reflection of your brand.

How QR codes workQR codes are two-dimensional barcodes that are scanned by a smartphone equipped with a camera and QR code reader app. Although they occupy only a small amount of space on the printed page, each code contains an enormous amount of data to deliver the reader to a web page or other content. Curious? Scan the QR code below to see how it works.

Increase Selling PowerAllegra is an expert in both print and online marketing and we know how to use the strengths of each medium to your advantage. QR codes are just the start. For print and online marketing that really performs, contact Allegra today.

TRY THIS!Scan with your smartphone to view a video.