qr codes - making and creating
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#PCMQR - Masterclass
Making & Creating
#PCMQR◦ Lead Generation◦ Customer Retention◦ Business Productivity
PCM 7 Roads focus
What are QR codes?
QR codes in actionAfter Torchwood, Tech on Trial, Co Op potatoes
QR codes in action
Missed Opportunity
Unreadable Out of context Disappointing destination
Very bad?
Media and Content•Magazines•Papers•Fliers•Posters•Programs•Business Cards•Buses•Signs•T-Shirts
Lionsgate has teamed up with Augme to promote the upcoming movie “For Colored Girls” with a QR Code poster. The QR Code resolves to a mobile site with a trailer, a synopsis, a portrait gallery of the cast and a text reminder for the movie’s November 5 release date. Interestingly it is a negative QR Code in that the normally white modules are black and the normally black modules are red. I suspect there are some readers that will have difficulties with the color reversal and the reduced contrast. Please leave a comment on your experience with the code…. http://2d-code.co.uk/for-colored-girls-qr-code/
Campaigns
QR code apps &mobile devises.
Service Specific- Youscan.me Location Tracking - Delivr.com Custom Colour – MyQR.co General all rounder – Bit.ly
QR code apps
2D Code◦ Qr code and 2D bar codes, news, views and analysis
Eight creative uses of QR codes
Denso Wave (QR technical Specifications)◦ The company Denso Wave originally spawned the
term QR as the creator intended that such barcodes and their contents were to be decoded at high speed electronically.
Resourses
Throwing Sheep in the Board Room (Enterprise 2.0 Chapter 14) isbn 978-0-470-74014-9
◦ Website: www.throwingsheep.com◦ Book preview: http://bit.ly/3qawki ◦ Video promotion: http://bit.ly/491YiA
Resourses
#PCMQR - Masterclass
Caron Lyonwww.pcmcreative.co.uk
@pcmcreative