qual canal - 500startups demoday - deck
DESCRIPTION
Qual Canal helps broadcasters increase their shows ratings by increasing buzz about them in social media. For brands and agencies, we help them adjust their strategies to get stronger engagement with their brand through the course of the TV program, and subsequently adjust their media buying strategies to optimize their ROI. This presentation is part of 500 Startups Demo Day. Such event happened on Mountain View (02/06), San Francisco (02/07) and New York (02/15) of 2013. For the video go to http://www.livestream.com/500Startups and for more info go to https://angel.co/qual-canalTRANSCRIPT
Engage your TV audience
2nd biggest broadcaster in the world
GLOBO
1st
2nd
3rd
4th
In Brazil …
200M TV VIEWERS
5.5 hours/day
+ 40M/users
+ 65M/users
2nd largest
Nielsen says …
Ratings
9% social media
buzz Per year
à 1% = $60M
MILLIONS TALK ABOUT TV!
Most popular tweets
What?
When?
Why?
REACH + 1M VIEWERS
5 Fig subscription / per TV show
GLOBO
3 Tv shows
TV shows +3000
+$250 BN
Anderson Fér (CEO) André Terra (CMO)
Flávio Ferrari (Advisor and Co-founder) Former CEO - IBOPE media
Fabricio Buzeto (CTO) PhD Computer Science
