qualification summary | c-level, evp, director | marketing, it, analytics | martin terbrack
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Qualification Summary | C-Level, EVP, Director | Marketing, IT, Analytics | Martin Terbrack Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
Updated: January 10, 2017 1
Qualification Summary Skills, Expertise, Experience & Competencies - Marty Terbrack
This is a summary of my qualifications and software / platform competencies For additional Insights: Resume, Qualification Summary, Data-Driven Marketing Analytics & Optimization Experience, Biography
Digital Intelligence (I.Q.): 100+ Digital Marketing Book Library, 150+ Digital Certifications and Courses Case Studies: Optimization: Travel, American Airlines, Competitive Intelligence: Financial, State Farm
Expertise: Years Rating (1-Lowest, 10 – Highest)
Digital Strategy & Innovation
▪ Digital Innovation & Transformation 15 years 9
▪ Digital Marketing Strategy, Road Maps & Plans 15 years 10
▪ Digital Technology & Trends Research & Analysis 15 years 8
▪ Customer Digital Experience Management 15 years 8
Management / Digital Marketing Leadership
▪ Executive Management (VP / Director) 5 years 8
▪ P & L / Investment Management Responsibility 5 years 8
▪ Brand Marketing Management 5 years 8
▪ IT Management / Digital Marketing Technology 10 years 8
▪ Project Management / Budget Management 15 years 9
▪ Partner / Vendor Management 15 years 8
▪ Digital Marketing Analytics Practice Management 5 years 7
Digital Marketing Programs / Tactics
▪ Campaign Ideation, Media Planning, Buying & Execution 10 years 8
▪ Display Advertising, Bid Management & Behavioral Targeting 10 years 8
▪ Programmatic Media 10 years 7
▪ Search Engine Marketing (SEM) 10 years 9
▪ Paid Search / Pay-Per-Click Advertising 10 years 10
▪ Search Engine Optimization (SEO) 7 years 8
▪ Social Media Program Management 7 years 7
▪ Mobile Marketing 5 years 6
▪ Content Marketing 5 years 6
▪ Email Marketing 7 years 7
▪ Direct Mail Marketing 5 years 7
▪ B2C Marketing 10 years 8
▪ B2B Account Based Marketing 7 years 7
Qualification Summary | C-Level, EVP, Director | Marketing, IT, Analytics | Martin Terbrack Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
Updated: January 10, 2017 2
▪ CRM 5 years 7
Web Site / Properties / Apps Oversight / Management / UX Design / Ideation
▪ Web Properties, Apps & Platform Design & Management 15 years 9
▪ Ecommerce, Lead Generation 15 years 9
Business Intelligence, Marketing Analytics, Analysis, Insights and Optimization
▪ Adobe Marketing Cloud Analytics Admin./Implementation 7 years 8
▪ Google Analytics 15 years 8
▪ Adobe Analytics (SiteCatalyst) Analytics, Analysis & Insights 15 years 10
▪ Optimization Testing / Personalization 5 years 8
o Adobe Test & Target
▪ Tag Management Systems Management 5 years 6
o Ensighten – 3 years
o DTM – 2 years
▪ Data Sciences, BI Analysis / Statistical Analysis / Visualization 5 years 6
▪ Technical / Front End Development – JavaScript, HMTL, CSS 5 years 6
SOFTWARE / PLATFORMS COMPETENCIES
Design: Adobe Creative Cloud: Photoshop, Illustrator
Video & Audio: Premier & After Effects, Camtasia, Soundbooth
Presentations: PowerPoint, Camtasia
Development: Dreamweaver & Microsoft Visual Studio
Microsoft: Office: Word, Excel, PowerPoint, Visio
Project Management: Microsoft Project, ChangePoint, 37 Signals, SharePoint, Agile Workflow Tools
Paid Search: Google AdWords, Microsoft Bing Ads, Adgooroo Search Insights, Wordtracker, Wordstream, Raven Tools
Search Engine Optimization: Search Light Conductor SEO Platform, Covario OSI SEO Platform, SEM Rush, SEOmoz.org
Display advertising (programmatic addressable media): Google DoubleClick DFA Bid Manager, Adobe Media Optimizer
Data Management Platforms (DMPs): Adobe Audience Manager
Demand Side Platforms (DSPs) / Trading Desks: Adobe Media Optimizer, Google DoubleClick Bid Manager
Ad Exchanges / Ad Servers/ Marketplaces / Data Providers: AppNexus, Quantcast, Exelate, Lotame, Experian, Acxiom, LinkedIn, Facebook
Placement Networks: Google AdWords, Facebook, YouTube
Social Listening & Engagement: Raidian6 Social Engagement Platform (SalesForce)
Content Management Systems (CMS): Drupal, Adobe Experience Manager (formerly Adobe CQ)
ECommerce: Volusion
Research / Audience Segmentation: ComScore & Nielsen Online
Digital Marketing Analytics & Analysis: Adobe Marketing Cloud, Adobe Analytics (formerly, Omniture SiteCatalyst), Data Warehouse, Data Extract, Segment Builder, ReportBuilder, Visitor Click map, Google Analytics - Universal, Hitbox, Tea Leaf, & Webtrends
Business Intelligence (BI) / Statistical Analysis, Dashboards and Visualizations: Tableau, Excel with Data Analysis, SQL queries, SPSS Statistics
Tag Management System: Ensighten Manage 2.0, Adobe Dynamic Tag Manager (DTM), Google Tag Manager (GTM)
Tag Audit & Validation: Adobe Pulse Debugger, ObservePoint, Fiddler, Cardinal Path WASP
Optimization / A/B & Multivariate Testing: Adobe Test & Target, Optimizely, and Google Website Optimizer
CRM: Salesforce.com, Oracle & Siebel, Email: Constant Contact
Voice of the Customer / Qualitative: Opinion Labs, Net Promoter Score, Survey Monkey, CPG syndicated data (e.g. Nielsen)
Customer Satisfaction: Foresee
Qualification Summary | C-Level, EVP, Director | Marketing, IT, Analytics | Martin Terbrack Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
Updated: January 10, 2017 3