quality costs and productivity: measurement, reporting, and control

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11 -1 Quality Costs and Productivity: Measurement, Reporting, and Control CHAPTER

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CHAPTER. Quality Costs and Productivity: Measurement, Reporting, and Control. Objectives. 1. Identify and describe the four types of quality costs. - PowerPoint PPT Presentation

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Page 1: Quality Costs and Productivity:  Measurement, Reporting, and Control

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Quality Costs and Productivity: Measurement, Reporting, and

Control

CHAPTER

Page 2: Quality Costs and Productivity:  Measurement, Reporting, and Control

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1. Identify and describe the four types of quality costs.

2. Prepare a quality cost report and explain the difference between the conventional view of acceptable quality level and the view espoused by total quality control.

3. Tell why quality cost information is needed and how it is used.

4. Explain what productivity is, and calculate the impact of productive changes on profits.

ObjectivesObjectives

After studying this chapter, you should

be able to:

After studying this chapter, you should

be able to:

Page 3: Quality Costs and Productivity:  Measurement, Reporting, and Control

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Quality Defined

A quality product or service is one

that meets or exceeds customer

expectations...

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Quality Defined

… on the following eight dimensions:

Performance

Aesthetics

Serviceability

Features

Reliability

Durability

Quality of conformance

Fitness for use

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Quality Defined

… on the following eight dimensions:

Performance

Aesthetics

Serviceability

Features

Reliability

Durability

Quality of conformance

Fitness for use

How consistently and well a product

functions

How consistently and well a product

functionsThe appearance of tangible products

(style, beauty)

The appearance of tangible products

(style, beauty)Measures the ease of maintaining and/or

repairing the product

Measures the ease of maintaining and/or

repairing the productCharacteristics of a

product that differentiate functionally similar

products

Characteristics of a product that differentiate

functionally similar products

The probability that the product or service will perform its intended

function for a specified length of time

The probability that the product or service will perform its intended

function for a specified length of time

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Quality Defined

… on the following eight dimensions:

Performance

Aesthetics

Serviceability

Features

Reliability

Durability

Quality of conformance

Fitness for use

The length of time a product functionsA measure of how a product meets its

specificationsThe suitability of the product for carrying

out its advertised functions

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Quality Defined

A defective product is one that does not

conform to specifications.

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Quality Defined

Zero defects means that all

products conform to

specifications.

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Quality Defined

The definition of quality-related activities imply four categories of quality costs:

1) Preventive costs

2) Appraisal costs

3) Internal failure costs

4) External failure costs

Incurred to prevent poor

quality or services being

produced

Incurred to prevent poor

quality or services being

produced

Incurred to determine

whether products and services conform to

requirements

Incurred to determine

whether products and services conform to

requirements

Incurred when products and

services do not conform to

specifications

Incurred when products and

services do not conform to

specifications

Incurred when products and

services fail to conform to

requirements after being delivered

Incurred when products and

services fail to conform to

requirements after being delivered

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Examples of Quality Costs

Prevention costsQuality engineeringQuality training programsQuality planningQuality reportingSupplier evaluation and selectionQuality audits Quality circlesField trialsDesign reviews

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Examples of Quality Costs

Appraisal Costs

Inspection of raw materialsTesting of raw materialsPackaging inspectionSupervising appraisalProduct acceptance Process acceptance Inspection of equipment Testing equipmentOutside endorsements

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Internal failure costsScrap Rework Downtime (defect related) Reinspection Retesting Design changes

Examples of Quality Costs

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Cost of recallsLost salesReturns/allowancesWarrantiesRepairsProduct liabilityCustomer dissatisfactionLost market shareComplaint adjustment

External failure costs

Examples of Quality Costs

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Measuring Quality Costs

The Multiplier Method

The Market Research Method

Taguchi Quality Loss Function

Hidden Quality Costs are opportunity costs resulting from

poor quality.

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The Multiplier Method

The multiplier method assumes that the total failure cost is simply some multiple of measured failure costs:

Total external failure cost = k(Measured external failure costs)

where k is the multiplier effect

If k = 4, and the measured external failure costs are $2 million, then the actual external failure costs are estimated to be $8 million.

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The Market Research MethodThe market research method uses formal market research methods to assess the effect of poor quality on sales and market share.

Customer surveys and interviews with members of a company’s sales force can provide significant insight into the magnitude of a company’s hidden costs.

Market research results can be used to project future profit losses attributable to poor quality.

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The Taguchi Quality Loss Function

The Taguchi loss function assumes any variation from the target value of a quality characteristic causes hidden quality costs.

Furthermore, the hidden quality costs increase quadratically as the actual value deviates from the target value.

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The Taguchi Quality Loss Function$ Cost

Lower Specification

Limit

Target Value

Upper Specification

Limit

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The Taguchi Quality Loss Function

L(y) = k(y – T)²k = A proportionately constant dependent

upon the organization’s external failure cost structure

y = Actual value of quality characteristic

T = Target value of quality characteristic

L = Quality loss

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Quality Cost Report Unit Actual Diameter (y) y-T (y –T)² k(y-T)²

1 9.9 -0.10 0.010$ 4.00

2 10.1 0.10 0.0104.00

3 10.2 0.20 0.04016.00

4 9.8 -0.20 0.040 16.00

Total 0.100$40.00

Average 0.025$10.00

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Quality Costs % of Sales

Prevention costs:Quality training $35,000Reliability engineering 80,000 $115,000 4.11 %

Appraisal costs: Materials inspection $20,000Product acceptance 10,000Process acceptance 38,000 68,000 2.43

Internal failure costs:Scrap $50,000Rework 35,000 85,000 3.04

External failure costs: Customer complaints $25,000Warranty 25,000Repair 15,000 65,000 2.32

Total quality costs $333,000 11.90 %

Image ProductsQuality Cost Report

For the Year Ended March 31, 2004

11-22

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Relative Distribution of Quality CostsExternal Failure (19.5%)

Prevention (34.5%)

Internal Failure (25.6%)

Appraisal (20.4%)

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Quality Cost Graph

Cost

0

Percent Defects

100%

Failure Costs

Control Costs

Total Quality Costs

AOL

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Contemporary Quality Cost Graph

Cost

0

Percent Defects

100%

Failure Costs

Control Costs

Total Quality Costs

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Trend Analysis

Quality Costs Actual Sales % of Sales

2000 $440,000 $2,200,000 20.0% 2001 423,000 2,350,000 18.02002 412,500 2,750,000 15.02003 392,000 2,800,000 14.0 2004 280,000 2,800,000 10.0

Assume the following data:Assume the following data:

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11 -26 Multiple-Period Trend Graph:Total Quality Costs

5

10

15

20

0 1 2 3 4 5

% ofSales

Year

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11 -27 Multiple-Trend Analysis for Individual Quality Costs

Internal ExternalPrevention Appraisal Failure Failure

2000 2.0%1 2.0% 6.0% 10.0 %2001 3.0 2.4 4.0 8.62002 3.0 3.0 3.0 6.02003 4.0 3.0 2,5 4.52004 4.1 2.4 2.0 1.5

Assume the following quality cost data:

1Expressed as a % of sales

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11 -28 Multiple-Period Trend Graphic: Individual Quality Cost Categories

Percentage of Sales

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 Year

External failureInternal failure

Prevention

Appraisal

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11 -29 Productivity: Measurement and Control

Productivity is concerned with producing output

efficiently, and is it specifically addresses the relationship of output and the inputs used to produce

the outputs.

Productivity is concerned with producing output

efficiently, and is it specifically addresses the relationship of output and the inputs used to produce

the outputs.

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1. for any mix of inputs that will produce a given output, no more of any one input is used than necessary to produce the output

2. given the mixes that satisfy the first condition, the least costly mix is chosen.

Productivity: Measurement and Control

Total productive efficiency is the point at which two conditions are satisfied:

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Technical EfficiencyTechnical Efficiency is the condition where no more of any one input is used than necessary to produce a given output.

Technical efficiency improvement is when less inputs are used to produce the same output or more output are produced using the same input.

Current productivityOutputs:

6

Inputs:

Labor

Capital

4

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Technical EfficiencySame Output, Fewer Inputs

More Output, Same Inputs

Outputs:

6

Outputs:

8

Inputs:

Labor

Capital

4

Inputs:

Labor

Capital

3

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Technical EfficiencyMore Output, Fewer Inputs

Technically Efficient Combination I:Outputs:

8

Outputs:

8

Inputs:

Labor

Capital

3

Inputs:

Labor

Capital

$20,000,000

3

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Technical Efficiency

Technically Efficient Combination II:

Of the two combinations that produce the same output, the least costly combination would be chosen.

Of the two combinations that produce the same output, the least costly combination would be chosen.

Outputs:

8

Inputs:

Labor

Capital

$25,000,000

2

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Partial Productivity Measurement: Measuring productivity for one input at a time.

Partial Measure = Output/Input

Operational Productivity Measure: Partial measure where both input and output are expressed in physical terms.

Financial Productivity Measure: Partial measure where both input and output are expressed in dollars.

Partial Productivity MeasurementPartial Productivity Measurement

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Profile measurement provides a series or a vector of separate and

distinct partial operational measures.

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Profile Productivity Measures

Example 1:

The productivity of both labor labor and materials moves in the same direction:

2003 2004Number of motors produced 120,000 150,000Labor hours used 40,000 37,500Materials used (lbs.) 1,200,000 1,428,571

Partial Productivity Ratios

2003 Profile 2004 Profile

Labor productivity ratio 3.000 4.000Material productivity ratio 0.100 0.105

150,000/37,500150,000/37,500

150,000/1,428,571150,000/1,428,571

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Profile Productivity Measures

Example 2:

Assume the same data as Example 1 except the material used is 1,700,000 pounds.

2003 2004Number of motors produced 120,000 150,000Labor hours used 40,000 37,500Materials used (lbs.) 1,200,000 1,700,000

Partial Productivity Ratios

2003 Profile 2004 Profile

Labor productivity ratio 3.000 4.000Material productivity ratio 0.100 0.088

150,000/37,500150,000/37,500

150,000/1,700,000150,000/1,700,000

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Profit-Linked Productivity Measurement

Profit-Linked Productivity Measurement

Profit-Linkage Rule: For the current period, calculate the cost of the inputs that would have been used in the absence of any productivity change, and compare this

cost with the cost of the inputs actually used. The difference in costs is the amount by which profits

changed because of productivity changes.

To compute the inputs that would have been used (PQ), use the following formula:

PQ = Current Output/Base-Period Productivity Ratio

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Example: Kunkul provided the following data:

2003 2004

Number of motors produced 120,000 150,000

Labor hours used 40,000 37,500

Materials used (lbs.)1,200,000 1,700,000

Unit selling price (motors) $50 $48

Wages per labor hour $11 $12

Cost per pound of material$2 $3

Profit-Linked Productivity Measurement

Profit-Linked Productivity Measurement

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Profit-Linked Productivity Measurement

Profit-Linked Productivity Measurement

PQ (labor) = 150,000/3 = 50,000 hrs.PQ (materials) = 150,000/0.100 = 1,500,000 lbs.

Cost of labor: (50,000 x $12) $ 600,000

Cost of materials: (1,500,000 x $3) 4,500,000

Total PQ cost $5,100,000

Cost of labor: (37,500 x $12) $ 450,000

Cost of materials: (1,700,000 x $3) 5,100,000

Total current cost $5,550,000

The actual cost of inputs:

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Profit-Linked Productivity Measurement

Profit-Linked Productivity Measurement

Profit-linked effect = Total PQ cost - Total current cost

= $5,100,000 – $5,550,000

= $450,000 decrease in profits

The net effect of the process change was unfavorable. Profits declined $450,000

because of productivity changes.

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Price-Recovery ComponentThe difference between the total profit change and the profit-linked productivity change is called the price-recovery component.

2004 2003 Difference

Revenues $7,200,000 $6,000,000 $ 1,200,000

Cost of inputs 5,550,000 2,840,000 2,710,000

Profit $1,650,000 $3,160,000 $-1,510,000

Price recovery = Profit change – Profit-linked productivity change

= $1,510,000 – $450,000

= $1,060,000

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The EndThe End

Chapter Eleven

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