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    © 2011 Pearson Education,

    Inc. publishing as Prentice

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    When you complete this chapter you should be able to:

    1.1.1.1. Define quality and TQMDefine quality and TQMDefine quality and TQMDefine quality and TQM

    2.2.2.2. Describe the ISO international qualityDescribe the ISO international qualityDescribe the ISO international qualityDescribe the ISO international qualitystandardsstandardsstandardsstandards

    3.3.3.3. Explain Six SigmaExplain Six SigmaExplain Six SigmaExplain Six Sigma

    4.4.4.4. Explain how benchmarking is usedExplain how benchmarking is usedExplain how benchmarking is usedExplain how benchmarking is used

    5.5.5.5. UseUseUseUse the seven tools of TQMthe seven tools of TQMthe seven tools of TQMthe seven tools of TQM

    © 2011 Pearson Education,Inc. publishing as Prentice

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    ImprovedQuality

    IncreasedProfits

    Increased productivityIncreased productivityIncreased productivityIncreased productivity

    Lower rework and scrap costsLower rework and scrap costsLower rework and scrap costsLower rework and scrap costs

    Lower warranty costsLower warranty costsLower warranty costsLower warranty costs

    Reduced Costs viaReduced Costs viaReduced Costs viaReduced Costs via

    Improved responseImproved responseImproved responseImproved response

    Flexible pricing Flexible pricing Flexible pricing Flexible pricing 

    Improved reputationImproved reputationImproved reputationImproved reputation

    Sales Gains viaSales Gains viaSales Gains viaSales Gains via

    Figure 6.1Figure 6.1Figure 6.1Figure 6.1

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    Inc. publishing as Prentice

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    UserUserUserUser----basedbasedbasedbased: better performance, more: better performance, more: better performance, more: better performance, more

    features, value, fitness for use,features, value, fitness for use,features, value, fitness for use,features, value, fitness for use,supportsupportsupportsupport

    Manufacturing Manufacturing Manufacturing Manufacturing----basedbasedbasedbased: conformance to: conformance to: conformance to: conformance to

    standards, making it right the firststandards, making it right the firststandards, making it right the firststandards, making it right the firsttimetimetimetime

    ProductProductProductProduct----basedbasedbasedbased: specific and: specific and: specific and: specific andmeasurable attributes of the productmeasurable attributes of the productmeasurable attributes of the productmeasurable attributes of the product

    © 2011 Pearson Education,

    Inc. publishing as Prentice

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    The totality of features andThe totality of features andThe totality of features andThe totality of features andcharacteristics of a product or servicecharacteristics of a product or servicecharacteristics of a product or servicecharacteristics of a product or service

    that bears on its ability to satisfy statedthat bears on its ability to satisfy statedthat bears on its ability to satisfy statedthat bears on its ability to satisfy statedor implied needsor implied needsor implied needsor implied needs

    American Society for QualityAmerican Society for QualityAmerican Society for QualityAmerican Society for Quality

    Fundamentals of Operations

    Management 4e

    © The McGraw-Hill Companies, Inc., 2003

    6–6

    Quality in GoodsQuality in GoodsQuality in GoodsQuality in Goods

    o PerformancePerformancePerformancePerformance

    o FeaturesFeaturesFeaturesFeatures

    o ReliabilityReliabilityReliabilityReliability

    o DurabilityDurabilityDurabilityDurability

    o ConformanceConformanceConformanceConformance

    o ServiceabilityServiceabilityServiceabilityServiceability

    o AestheticsAestheticsAestheticsAesthetics

    o Perceived qualityPerceived qualityPerceived qualityPerceived quality

    Quality in ServicesQuality in ServicesQuality in ServicesQuality in Services

    o TangiblesTangiblesTangiblesTangibles

    o ReliabilityReliabilityReliabilityReliability

    o ResponsivenessResponsivenessResponsivenessResponsiveness

    o CompetenceCompetenceCompetenceCompetence

    o CourtesyCourtesyCourtesyCourtesy

    o CredibilityCredibilityCredibilityCredibility

    o SecuritySecuritySecuritySecurity

    o AccessAccessAccessAccess

    o CommunicationCommunicationCommunicationCommunication

    o Understanding the customerUnderstanding the customerUnderstanding the customerUnderstanding the customer

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    1.1.1.1. Company reputationCompany reputationCompany reputationCompany reputation

    Perception of new productsPerception of new productsPerception of new productsPerception of new products

    Employment practicesEmployment practicesEmployment practicesEmployment practices

    Supplier relationsSupplier relationsSupplier relationsSupplier relations

    2.2.2.2. Product liabilityProduct liabilityProduct liabilityProduct liability

    Reduce riskReduce riskReduce riskReduce risk

    3.3.3.3. Global implicationsGlobal implicationsGlobal implicationsGlobal implications

    Improved ability to competeImproved ability to competeImproved ability to competeImproved ability to compete

    Fundamentals of Operations

    Management 4e

    © The McGraw-Hill Companies, Inc., 2003

    6–8

    Cost Category 

    Prevention costs Costs associated with the development ofprograms to prevent defectives fromoccurring in the first place (e.g., training,quality improvement programs)

    Appraisal costs Costs associated with the test andinspection of subassemblies and productsafter they have been made.

    Failure costs Costs associated with the failure of adefective product.

    Internal failure costs  —producingdefective products that are identifiedbefore shipment.

    External failure costs  —producingdefective products that are delivered tothe customer.

    © 2011 Pearson Education,Inc. publishing as Prentice

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    Established in 1988 by the U.S.Established in 1988 by the U.S.Established in 1988 by the U.S.Established in 1988 by the U.S.governmentgovernmentgovernmentgovernment

    Designed to promote TQM practicesDesigned to promote TQM practicesDesigned to promote TQM practicesDesigned to promote TQM practices

    Recent winners includeRecent winners includeRecent winners includeRecent winners include

    Honeywell Federal,Honeywell Federal,Honeywell Federal,Honeywell Federal, Midway USA,Midway USA,Midway USA,Midway USA,AtlantiCareAtlantiCareAtlantiCareAtlantiCare,,,, Heartland Health,Heartland Health,Heartland Health,Heartland Health, Cargill CornCargill CornCargill CornCargill CornMilling, PROMilling, PROMilling, PROMilling, PRO----TEC Coating Co., City of CoralTEC Coating Co., City of CoralTEC Coating Co., City of CoralTEC Coating Co., City of CoralSprings, Premier Inc., Sunny Fresh Foods,Springs, Premier Inc., Sunny Fresh Foods,Springs, Premier Inc., Sunny Fresh Foods,Springs, Premier Inc., Sunny Fresh Foods,Park Place Lexus, Richland CollegePark Place Lexus, Richland CollegePark Place Lexus, Richland CollegePark Place Lexus, Richland College

    © 2011 Pearson Education,

    Inc. publishing as Prentice

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    ApplicantsApplicantsApplicantsApplicants are evaluated on:are evaluated on:are evaluated on:are evaluated on:

    CategoriesCategoriesCategoriesCategories PointsPointsPointsPointsLeadershipLeadershipLeadershipLeadership 120120120120

    Strategic PlanningStrategic PlanningStrategic PlanningStrategic Planning 85858585

    Customer & Market FocusCustomer & Market FocusCustomer & Market FocusCustomer & Market Focus 85858585

    Measurement, Analysis, and KnowledgeMeasurement, Analysis, and KnowledgeMeasurement, Analysis, and KnowledgeMeasurement, Analysis, and Knowledge

    ManagementManagementManagementManagement 90909090

    Workforce FocusWorkforce FocusWorkforce FocusWorkforce Focus 85858585

    Process ManagementProcess ManagementProcess ManagementProcess Management 85858585

    ResultsResultsResultsResults 450450450450

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    Table 6.1Table 6.1Table 6.1Table 6.1

    LeaderLeaderLeaderLeader Philosophy/ContributionPhilosophy/ContributionPhilosophy/ContributionPhilosophy/Contribution

    W. Edwards Deming W. Edwards Deming W. Edwards Deming W. Edwards Deming 14 Points for Management14 Points for Management14 Points for Management14 Points for Management

    Joseph M.Joseph M.Joseph M.Joseph M. JuranJuranJuranJuran Top managementTop managementTop managementTop managementcommitment, fitness for usecommitment, fitness for usecommitment, fitness for usecommitment, fitness for use

    ArmandArmandArmandArmand FeigenbaumFeigenbaumFeigenbaumFeigenbaum Total Quality ControlTotal Quality ControlTotal Quality ControlTotal Quality Control

    Philip B. CrosbyPhilip B. CrosbyPhilip B. CrosbyPhilip B. Crosby Quality is Free, zero defectsQuality is Free, zero defectsQuality is Free, zero defectsQuality is Free, zero defects

    © 2011 Pearson Education,Inc. publishing as Prentice

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    Operations managers must deliverOperations managers must deliverOperations managers must deliverOperations managers must deliverhealthy, safe, quality products andhealthy, safe, quality products andhealthy, safe, quality products andhealthy, safe, quality products andservicesservicesservicesservices

    Poor quality risks injuries, lawsuits,Poor quality risks injuries, lawsuits,Poor quality risks injuries, lawsuits,Poor quality risks injuries, lawsuits,recalls, and regulationrecalls, and regulationrecalls, and regulationrecalls, and regulation

    Organizations are judged by how theyOrganizations are judged by how theyOrganizations are judged by how theyOrganizations are judged by how theyrespond to problemsrespond to problemsrespond to problemsrespond to problems

    All stakeholders much be consideredAll stakeholders much be consideredAll stakeholders much be consideredAll stakeholders much be considered

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    ISO 9000 series (Europe/EC)ISO 9000 series (Europe/EC)ISO 9000 series (Europe/EC)ISO 9000 series (Europe/EC)

    Common quality standards for products sold inCommon quality standards for products sold inCommon quality standards for products sold inCommon quality standards for products sold inEurope (even if made in U.SEurope (even if made in U.SEurope (even if made in U.SEurope (even if made in U.S.). The standard is.). The standard is.). The standard is.). The standard isbeing accepted worldwide.being accepted worldwide.being accepted worldwide.being accepted worldwide.

    2008 update places greater emphasis on2008 update places greater emphasis on2008 update places greater emphasis on2008 update places greater emphasis onleadership, andleadership, andleadership, andleadership, and customer requirements andcustomer requirements andcustomer requirements andcustomer requirements and

    satisfactionsatisfactionsatisfactionsatisfaction

    ISO 14000 series (Europe/EC)ISO 14000 series (Europe/EC)ISO 14000 series (Europe/EC)ISO 14000 series (Europe/EC)

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    Inc. publishing as Prentice

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    Core Elements:Core Elements:Core Elements:Core Elements:

    Environmental managementEnvironmental managementEnvironmental managementEnvironmental management

    Auditing Auditing Auditing Auditing 

    Performance evaluationPerformance evaluationPerformance evaluationPerformance evaluation

    Labeling Labeling Labeling Labeling 

    Life cycle assessmentLife cycle assessmentLife cycle assessmentLife cycle assessment

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    Advantages:Advantages:Advantages:Advantages:

    Positive public image and reducedPositive public image and reducedPositive public image and reducedPositive public image and reducedexposure to liabilityexposure to liabilityexposure to liabilityexposure to liability

    Systematic approach to pollutionSystematic approach to pollutionSystematic approach to pollutionSystematic approach to pollutionpreventionpreventionpreventionprevention

    Compliance with regulatory requirementsCompliance with regulatory requirementsCompliance with regulatory requirementsCompliance with regulatory requirementsand opportunities for competitiveand opportunities for competitiveand opportunities for competitiveand opportunities for competitiveadvantageadvantageadvantageadvantage

    Reduction in multiple auditsReduction in multiple auditsReduction in multiple auditsReduction in multiple audits

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    An approach forAn approach forAn approach forAn approach for integrating qualityintegrating qualityintegrating qualityintegrating quality atatatat allallallall functionalfunctionalfunctionalfunctional

    areas andareas andareas andareas and levelslevelslevelslevels within an organization.within an organization.within an organization.within an organization. EncompassesEncompassesEncompassesEncompasses entire organization, from supplier toentire organization, from supplier toentire organization, from supplier toentire organization, from supplier to

    customer.customer.customer.customer.

    Stresses a commitment by management to have aStresses a commitment by management to have aStresses a commitment by management to have aStresses a commitment by management to have acontinuing, companywidecontinuing, companywidecontinuing, companywidecontinuing, companywide drive toward excellence indrive toward excellence indrive toward excellence indrive toward excellence in

    all aspectsall aspectsall aspectsall aspects of products and services that areof products and services that areof products and services that areof products and services that areimportant to theimportant to theimportant to theimportant to the customer.customer.customer.customer.

    Focuses onFocuses onFocuses onFocuses on producing high quality goods andproducing high quality goods andproducing high quality goods andproducing high quality goods andservices.services.services.services.

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    Inc. publishing as Prentice

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    Table 6.2Table 6.2Table 6.2Table 6.2

    1. Create consistency of purpose

    2. Lead to promote change

    3. Build quality into the product; stopdepending on inspections

    4. Build long-term relationships based on

    performance instead of awardingbusiness on price

    5. Continuously improve product, quality,and service

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    Table 6.2Table 6.2Table 6.2Table 6.2

    6. Start training

    7. Emphasize leadership

    8. Drive out fear

    9. Break down barriers betweendepartments

    10. Stop haranguing workers

    11. Support, help, and improve

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    Table 6.2Table 6.2Table 6.2Table 6.2

    12. Remove barriers to pride in work

    13. Institute education and self-improvement

    14. Put everyone to work on thetransformation

    Fundamentals of Operations

    Management 4e

    © The McGraw-Hill Companies, Inc., 2003

    6–20

    LeadershipLeadershipLeadershipLeadership

    o Top management vision, planning and supportTop management vision, planning and supportTop management vision, planning and supportTop management vision, planning and support

    Employee involvementEmployee involvementEmployee involvementEmployee involvement

    o All employees assume responsibility for inspecting theAll employees assume responsibility for inspecting theAll employees assume responsibility for inspecting theAll employees assume responsibility for inspecting the

    quality of their work.quality of their work.quality of their work.quality of their work.

    Product/Process ExcellenceProduct/Process ExcellenceProduct/Process ExcellenceProduct/Process Excellence

    o Involves product design quality and monitoring theInvolves product design quality and monitoring theInvolves product design quality and monitoring theInvolves product design quality and monitoring the

    process for continuous improvement.process for continuous improvement.process for continuous improvement.process for continuous improvement.

    • PokaPokaPokaPoka----yokes are devices that preventyokes are devices that preventyokes are devices that preventyokes are devices that prevent defect productsdefect productsdefect productsdefect productsfrom being produced.from being produced.from being produced.from being produced..

    Fundamentals of Operations

    Management 4e

    © The McGraw-Hill Companies, Inc., 2003

    6–21

    Continuous ImprovementContinuous ImprovementContinuous ImprovementContinuous Improvement

    o A concept thatA concept thatA concept thatA concept that recognizesrecognizesrecognizesrecognizes that quality improvement is athat quality improvement is athat quality improvement is athat quality improvement is a journey with no end journey with no end journey with no end journey with no end and that there isand that there isand that there isand that there is a need for continuallya need for continuallya need for continuallya need for continuallylooking for new approacheslooking for new approacheslooking for new approacheslooking for new approaches for improving quality.for improving quality.for improving quality.for improving quality.

    Customer Focus on “Fitness for Use”Customer Focus on “Fitness for Use”Customer Focus on “Fitness for Use”Customer Focus on “Fitness for Use”

    o Design qualityDesign qualityDesign qualityDesign quality

    • Specific characteristics of a product that determine itsSpecific characteristics of a product that determine itsSpecific characteristics of a product that determine itsSpecific characteristics of a product that determine itsvalue in the marketplace.value in the marketplace.value in the marketplace.value in the marketplace.

    o Conformance qualityConformance qualityConformance qualityConformance quality

    • The degree to which a product meets its designThe degree to which a product meets its designThe degree to which a product meets its designThe degree to which a product meets its designspecifications.specifications.specifications.specifications.

    Fundamentals of Operations

    Management 4e

    © The McGraw-Hill Companies, Inc., 2003

    6–22

    Successful Implementation of TQMSuccessful Implementation of TQMSuccessful Implementation of TQMSuccessful Implementation of TQM

    o Requires total integration of TQM into dayRequires total integration of TQM into dayRequires total integration of TQM into dayRequires total integration of TQM into day----totototo----daydaydaydayoperations.operations.operations.operations.

    Causes of TQM Implementation FailuresCauses of TQM Implementation FailuresCauses of TQM Implementation FailuresCauses of TQM Implementation Failures

    o Lack of focus on strategic planning and coreLack of focus on strategic planning and coreLack of focus on strategic planning and coreLack of focus on strategic planning and core

    competenciescompetenciescompetenciescompetencies

    o Obsolete, outdated organizational cultures.Obsolete, outdated organizational cultures.Obsolete, outdated organizational cultures.Obsolete, outdated organizational cultures.

    Fundamentals of Operations

    Management 4e

    © The McGraw-Hill Companies, Inc., 2003

    6–23

    Lack of a companyLack of a companyLack of a companyLack of a company----wide definition of quality.wide definition of quality.wide definition of quality.wide definition of quality.

    Lack of a formalized strategic plan for change.Lack of a formalized strategic plan for change.Lack of a formalized strategic plan for change.Lack of a formalized strategic plan for change.

    Lack of a customer focus.Lack of a customer focus.Lack of a customer focus.Lack of a customer focus.

    Poor interPoor interPoor interPoor inter----organizational communication.organizational communication.organizational communication.organizational communication.

    Lack of real employee empowerment.Lack of real employee empowerment.Lack of real employee empowerment.Lack of real employee empowerment.

    Lack of employee trust in senior management.Lack of employee trust in senior management.Lack of employee trust in senior management.Lack of employee trust in senior management.

    View of the quality program as a quick fix.View of the quality program as a quick fix.View of the quality program as a quick fix.View of the quality program as a quick fix.

    Drive for shortDrive for shortDrive for shortDrive for short----term financial results.term financial results.term financial results.term financial results.

    Politics and turf issues.Politics and turf issues.Politics and turf issues.Politics and turf issues.

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    1.1.1.1. ContinuousContinuousContinuousContinuous improvementimprovementimprovementimprovement(Kaizen)(Kaizen)(Kaizen)(Kaizen)

    2.2.2.2. Six SigmaSix SigmaSix SigmaSix Sigma

    3.3.3.3. Employee empowermentEmployee empowermentEmployee empowermentEmployee empowerment

    4.4.4.4. Benchmarking Benchmarking Benchmarking Benchmarking 

    5.5.5.5. JustJustJustJust----inininin----time (JIT)time (JIT)time (JIT)time (JIT)

    6.6.6.6. Taguchi conceptsTaguchi conceptsTaguchi conceptsTaguchi concepts

    7.7.7.7. Knowledge of TQM toolsKnowledge of TQM toolsKnowledge of TQM toolsKnowledge of TQM tools

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    RepresentsRepresentsRepresentsRepresents continual improvementcontinual improvementcontinual improvementcontinual improvement of allof allof allof allprocesses (processes (processes (processes (never ending processnever ending processnever ending processnever ending process))))

    Involves all operations and work centersInvolves all operations and work centersInvolves all operations and work centersInvolves all operations and work centersincluding suppliers and customersincluding suppliers and customersincluding suppliers and customersincluding suppliers and customers

    People, Equipment, Materials, ProceduresPeople, Equipment, Materials, ProceduresPeople, Equipment, Materials, ProceduresPeople, Equipment, Materials, Procedures

    TheTheTheThe end goal is perfectionend goal is perfectionend goal is perfectionend goal is perfection, which is never, which is never, which is never, which is never

    achieved but always soughtachieved but always soughtachieved but always soughtachieved but always sought

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    4. Act4. Act4. Act4. Act

    Implement theImplement theImplement theImplement theplan documentplan documentplan documentplan document

    2. Do2. Do2. Do2. DoTest the planTest the planTest the planTest the plan

    3. Check3. Check3. Check3. CheckIs the planIs the planIs the planIs the planworking?working?working?working?

    1.1.1.1.PlanPlanPlanPlan

    Identify the patternIdentify the patternIdentify the patternIdentify the patternand make a planand make a planand make a planand make a plan

    Figure 6.3Figure 6.3Figure 6.3Figure 6.3

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    Two meaningsTwo meaningsTwo meaningsTwo meanings

    Statistical definition of a process that isStatistical definition of a process that isStatistical definition of a process that isStatistical definition of a process that is99.9997% capable, 3.4 defects per99.9997% capable, 3.4 defects per99.9997% capable, 3.4 defects per99.9997% capable, 3.4 defects permillion opportunities (DPMO)million opportunities (DPMO)million opportunities (DPMO)million opportunities (DPMO)

    A program designed to reduce defects,A program designed to reduce defects,A program designed to reduce defects,A program designed to reduce defects,lower costs, and improve customerlower costs, and improve customerlower costs, and improve customerlower costs, and improve customersatisfactionsatisfactionsatisfactionsatisfaction

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    Two meaningsTwo meaningsTwo meaningsTwo meanings

    Statistical definition of a process that isStatistical definition of a process that isStatistical definition of a process that isStatistical definition of a process that is99.9997% capable, 3.4 defects per99.9997% capable, 3.4 defects per99.9997% capable, 3.4 defects per99.9997% capable, 3.4 defects permillion opportunities (DPMO)million opportunities (DPMO)million opportunities (DPMO)million opportunities (DPMO)

    A program designed to reduce defects,A program designed to reduce defects,A program designed to reduce defects,A program designed to reduce defects,lower costs, and improve customerlower costs, and improve customerlower costs, and improve customerlower costs, and improve customersatisfactionsatisfactionsatisfactionsatisfaction

    MeanMeanMeanMean

    Lower limitsLower limitsLower limitsLower limits Upper limitsUpper limitsUpper limitsUpper limits

    3.4 defects/million3.4 defects/million3.4 defects/million3.4 defects/million

    ±6666σσσσ

    2,700 defects/million2,700 defects/million2,700 defects/million2,700 defects/million

    ±3333σσσσ

    Figure 6.4Figure 6.4Figure 6.4Figure 6.4

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    Originally developed by Motorola,Originally developed by Motorola,Originally developed by Motorola,Originally developed by Motorola,adopted and enhanced by Honeywelladopted and enhanced by Honeywelladopted and enhanced by Honeywelladopted and enhanced by Honeywell

    and GEand GEand GEand GE

    Highly structured approach to processHighly structured approach to processHighly structured approach to processHighly structured approach to process

    improvementimprovementimprovementimprovement

    A strategyA strategyA strategyA strategy

    A disciplineA disciplineA disciplineA discipline ---- DMAICDMAICDMAICDMAIC 6σσσσ6σσσσ

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    1.1.1.1. Define critical outputsDefine critical outputsDefine critical outputsDefine critical outputsand identify gaps forand identify gaps forand identify gaps forand identify gaps forimprovementimprovementimprovementimprovement

    2.2.2.2. Measure the work andMeasure the work andMeasure the work andMeasure the work andcollect process datacollect process datacollect process datacollect process data

    3.3.3.3. Analyze the dataAnalyze the dataAnalyze the dataAnalyze the data

    4.4.4.4. Improve the processImprove the processImprove the processImprove the process

    5.5.5.5. Control the new process to makeControl the new process to makeControl the new process to makeControl the new process to makesure new performance issure new performance issure new performance issure new performance ismaintainedmaintainedmaintainedmaintained

    DMAIC ApproachDMAIC ApproachDMAIC ApproachDMAIC Approach

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    Emphasize defects per million opportunities asEmphasize defects per million opportunities asEmphasize defects per million opportunities asEmphasize defects per million opportunities asa standard metrica standard metrica standard metrica standard metric

    Provide extensive training Provide extensive training Provide extensive training Provide extensive training 

    Focus on corporate sponsor supportFocus on corporate sponsor supportFocus on corporate sponsor supportFocus on corporate sponsor support(Champions)(Champions)(Champions)(Champions)

    Create qualified process improvement expertsCreate qualified process improvement expertsCreate qualified process improvement expertsCreate qualified process improvement experts(Black Belts, Green Belts, etc.)(Black Belts, Green Belts, etc.)(Black Belts, Green Belts, etc.)(Black Belts, Green Belts, etc.)

    Set stretch objectivesSet stretch objectivesSet stretch objectivesSet stretch objectives

    This cannot be accomplished without a major commitment from topThis cannot be accomplished without a major commitment from topThis cannot be accomplished without a major commitment from topThis cannot be accomplished without a major commitment from toplevel managementlevel managementlevel managementlevel management

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    Getting employees involved in product andGetting employees involved in product andGetting employees involved in product andGetting employees involved in product andprocess improvementsprocess improvementsprocess improvementsprocess improvements

    85% of quality problems are due85% of quality problems are due85% of quality problems are due85% of quality problems are due

    to process and materialto process and materialto process and materialto process and material

    TechniquesTechniquesTechniquesTechniques

    Build communication networksBuild communication networksBuild communication networksBuild communication networks

    that include employeesthat include employeesthat include employeesthat include employees Develop open, supportive supervisorsDevelop open, supportive supervisorsDevelop open, supportive supervisorsDevelop open, supportive supervisors

    Move responsibility to employeesMove responsibility to employeesMove responsibility to employeesMove responsibility to employees

    Build a highBuild a highBuild a highBuild a high----morale organizationmorale organizationmorale organizationmorale organization

    Create formal team structuresCreate formal team structuresCreate formal team structuresCreate formal team structures

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    Group of employees who meetGroup of employees who meetGroup of employees who meetGroup of employees who meetregularly to solve problemsregularly to solve problemsregularly to solve problemsregularly to solve problems

    Trained in planning, problem solving,Trained in planning, problem solving,Trained in planning, problem solving,Trained in planning, problem solving,and statistical methodsand statistical methodsand statistical methodsand statistical methods

    Often led by a facilitatorOften led by a facilitatorOften led by a facilitatorOften led by a facilitator

    Very effective when done properlyVery effective when done properlyVery effective when done properlyVery effective when done properly

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    Selecting best practices to use as a standardSelecting best practices to use as a standardSelecting best practices to use as a standardSelecting best practices to use as a standardfor performancefor performancefor performancefor performance

    1.1.1.1. Determine what toDetermine what toDetermine what toDetermine what tobenchmarkbenchmarkbenchmarkbenchmark

    2.2.2.2. Form a benchmark teamForm a benchmark teamForm a benchmark teamForm a benchmark team

    3.3.3.3. Identify benchmarking partnersIdentify benchmarking partnersIdentify benchmarking partnersIdentify benchmarking partners

    4.4.4.4. Collect and analyze benchmarkingCollect and analyze benchmarkingCollect and analyze benchmarkingCollect and analyze benchmarkinginformationinformationinformationinformation

    5.5.5.5. Take action to match or exceed theTake action to match or exceed theTake action to match or exceed theTake action to match or exceed thebenchmarkbenchmarkbenchmarkbenchmark

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    Best Practice Justification

    Make it easy for clientsto complain

    It is free market research

    Respond quickly tocomplaints

    It adds customers and loyalty

    Resolve complaints on

    first contact

    It reduces cost

    Use computers tomanage complaints

    Discover trends, share them, andalign your services

    Recruit the best forcustomer service jobs

    It should be part of formal trainingand career advancement

    Table 6.3Table 6.3Table 6.3Table 6.3

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    Relationship to quality:Relationship to quality:Relationship to quality:Relationship to quality:

    JIT cuts the cost of qualityJIT cuts the cost of qualityJIT cuts the cost of qualityJIT cuts the cost of quality

    JIT improves qualityJIT improves qualityJIT improves qualityJIT improves quality

    Better quality means less inventoryBetter quality means less inventoryBetter quality means less inventoryBetter quality means less inventory

    and better, easierand better, easierand better, easierand better, easier----totototo----employ JITemploy JITemploy JITemploy JIT

    systemsystemsystemsystem

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    ‘Pull’ system of production scheduling‘Pull’ system of production scheduling‘Pull’ system of production scheduling‘Pull’ system of production schedulingincluding supply managementincluding supply managementincluding supply managementincluding supply management

    Production only when signaledProduction only when signaledProduction only when signaledProduction only when signaled

    Allows reduced inventory levelsAllows reduced inventory levelsAllows reduced inventory levelsAllows reduced inventory levels

    Inventory costs money and hides process andInventory costs money and hides process andInventory costs money and hides process andInventory costs money and hides process andmaterial problemsmaterial problemsmaterial problemsmaterial problems

    Encourages improved process and productEncourages improved process and productEncourages improved process and productEncourages improved process and productqualityqualityqualityquality

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    ScrapScrapScrapScrapUnreliableUnreliableUnreliableUnreliableVendorsVendorsVendorsVendors

    CapacityCapacityCapacityCapacityImbalancesImbalancesImbalancesImbalances

    Work in processWork in processWork in processWork in processinventory levelinventory levelinventory levelinventory level

    (hides problems)(hides problems)(hides problems)(hides problems)

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    Reducing inventory revealsReducing inventory revealsReducing inventory revealsReducing inventory revealsproblems so they can be solvedproblems so they can be solvedproblems so they can be solvedproblems so they can be solved

    ScrapScrapScrapScrapUnreliableUnreliableUnreliableUnreliableVendorsVendorsVendorsVendors

    CapacityCapacityCapacityCapacityImbalancesImbalancesImbalancesImbalances

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    Engineering and experimental designEngineering and experimental designEngineering and experimental designEngineering and experimental design

    methods to improve product and processmethods to improve product and processmethods to improve product and processmethods to improve product and processdesigndesigndesigndesign

    Identify key component and processIdentify key component and processIdentify key component and processIdentify key component and processvariables affecting product variationvariables affecting product variationvariables affecting product variationvariables affecting product variation

    Taguchi ConceptsTaguchi ConceptsTaguchi ConceptsTaguchi Concepts

    Quality robustnessQuality robustnessQuality robustnessQuality robustness

    Quality loss functionQuality loss functionQuality loss functionQuality loss function

    TargetTargetTargetTarget----oriented qualityoriented qualityoriented qualityoriented quality

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    Ability to produce productsAbility to produce productsAbility to produce productsAbility to produce products uniformlyuniformlyuniformlyuniformly ininininadverse manufacturing andadverse manufacturing andadverse manufacturing andadverse manufacturing and

    environmental conditionsenvironmental conditionsenvironmental conditionsenvironmental conditions

    Remove the effects of adverse conditionsRemove the effects of adverse conditionsRemove the effects of adverse conditionsRemove the effects of adverse conditions

    Small variations in materials and processSmall variations in materials and processSmall variations in materials and processSmall variations in materials and processdo not destroy product qualitydo not destroy product qualitydo not destroy product qualitydo not destroy product quality

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    Shows that costs increase as theShows that costs increase as theShows that costs increase as theShows that costs increase as theproduct moves away from what theproduct moves away from what theproduct moves away from what theproduct moves away from what the

    customer wantscustomer wantscustomer wantscustomer wants

    Costs include customerCosts include customerCosts include customerCosts include customer

    dissatisfaction, warrantydissatisfaction, warrantydissatisfaction, warrantydissatisfaction, warrantyand service, internaland service, internaland service, internaland service, internal

    scrap and repair, and costs to societyscrap and repair, and costs to societyscrap and repair, and costs to societyscrap and repair, and costs to society

    Traditional conformance specificationsTraditional conformance specificationsTraditional conformance specificationsTraditional conformance specifications

    are too simplisticare too simplisticare too simplisticare too simplistic

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    UnacceptableUnacceptableUnacceptableUnacceptable

    PoorPoorPoorPoor

    GoodGoodGoodGood

    BestBestBestBest

    FairFairFairFair

    High lossHigh lossHigh lossHigh loss

    Loss (toLoss (toLoss (toLoss (to

    producingproducingproducingproducingorganization,organization,organization,organization,

    customer, andcustomer, andcustomer, andcustomer, andsociety)society)society)society)

    Low lossLow lossLow lossLow loss

    FrequencyFrequencyFrequencyFrequency

    LowerLowerLowerLower TargetTargetTargetTarget UpperUpperUpperUpper

    SpecificationSpecificationSpecificationSpecification

    TargetTargetTargetTarget----oriented qualityoriented qualityoriented qualityoriented qualityyields more product inyields more product inyields more product inyields more product in

    the “best” categorythe “best” categorythe “best” categorythe “best” category

    TargetTargetTargetTarget----oriented qualityoriented qualityoriented qualityoriented qualitybrings product toward thebrings product toward thebrings product toward thebrings product toward the

    target valuetarget valuetarget valuetarget value

    ConformanceConformanceConformanceConformance----orientedorientedorientedoriented

    quality keeps productsquality keeps productsquality keeps productsquality keeps productswithin 3 standardwithin 3 standardwithin 3 standardwithin 3 standard

    deviationsdeviationsdeviationsdeviations

    Figure 6.5Figure 6.5Figure 6.5Figure 6.5

    LLLL ==== DDDD2222C CC C 

    wherewherewherewhere

    LLLL ==== loss to societyloss to societyloss to societyloss to society

    DDDD ==== distance from targetdistance from targetdistance from targetdistance from targetvaluevaluevaluevalue

    C CC C ==== cost of deviationcost of deviationcost of deviationcost of deviation

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    Tools for Generating IdeasTools for Generating IdeasTools for Generating IdeasTools for Generating Ideas

    Check sheetsCheck sheetsCheck sheetsCheck sheets

    Scatter diagramsScatter diagramsScatter diagramsScatter diagrams

    CauseCauseCauseCause----andandandand----effect diagramseffect diagramseffect diagramseffect diagrams

    Tools to Organize the DataTools to Organize the DataTools to Organize the DataTools to Organize the Data Pareto chartsPareto chartsPareto chartsPareto charts

    FlowchartsFlowchartsFlowchartsFlowcharts

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    Tools for Identifying ProblemsTools for Identifying ProblemsTools for Identifying ProblemsTools for Identifying Problems

    HistogramHistogramHistogramHistogram

    Statistical process control chartStatistical process control chartStatistical process control chartStatistical process control chart

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     / // /

     / // /

     / // / / // / /// /// /// /// / // /

     // // // // /// /// /// ///

     // // // // //// //// //// ////

     /// /// /// ///

     // // // //

     / // /

    HourHourHourHour

    DefectDefectDefectDefect 1111 2222 3333 4444 5555 6666 7777 8888

    AAAA

    BBBB

    CCCC

     / // /

     / // /

     // // // //

     / // /

    (a)(a)(a)(a) Check Sheet: An organized method of recording dataCheck Sheet: An organized method of recording dataCheck Sheet: An organized method of recording dataCheck Sheet: An organized method of recording data

    Figure 6.6Figure 6.6Figure 6.6Figure 6.6

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    (b)(b)(b)(b) Scatter Diagram: A graph of the value of one variable vs.Scatter Diagram: A graph of the value of one variable vs.Scatter Diagram: A graph of the value of one variable vs.Scatter Diagram: A graph of the value of one variable vs.another variableanother variableanother variableanother variable

    AbsenteeismAbsenteeismAbsenteeismAbsenteeism

       P   r   o   d  u

       c   t   i  v   i   t  y

       P   r   o   d  u

       c   t   i  v   i   t  y

       P   r   o   d  u

       c   t   i  v   i   t  y

       P   r   o   d  u

       c   t   i  v   i   t  y

    Figure 6.6Figure 6.6Figure 6.6Figure 6.6

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    (c)(c)(c)(c) CauseCauseCauseCause----andandandand----Effect Diagram: A tool that i dentifies processEffect Diagram: A tool that identifies processEffect Diagram: A tool that identifies processEffect Diagram: A tool that identifies processelements (causes) that might effect an outcomeelements (causes) that might effect an outcomeelements (causes) that might effect an outcomeelements (causes) that might effect an outcome

    Figure 6.6Figure 6.6Figure 6.6Figure 6.6

    CauseCauseCauseCause

    MaterialsMaterialsMaterialsMaterials MethodsMethodsMethodsMethods

    ManpowerManpowerManpowerManpower MachineryMachineryMachineryMachinery

    EffectEffectEffectEffect

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    MaterialMaterialMaterialMaterial(ball)(ball)(ball)(ball)

    MethodMethodMethodMethod(shooting process)(shooting process)(shooting process)(shooting process)

    MachineMachineMachineMachine(hoop &(hoop &(hoop &(hoop &

    backboard)backboard)backboard)backboard)

    ManpowerManpowerManpowerManpower(shooter)(shooter)(shooter)(shooter)

    MissedMissedMissedMissedfreefreefreefree----throwsthrowsthrowsthrows

    Figure 6.7Figure 6.7Figure 6.7Figure 6.7

    Rim alignmentRim alignmentRim alignmentRim alignment

    Rim sizeRim sizeRim sizeRim size

    BackboardBackboardBackboardBackboardstabilitystabilitystabilitystability

    Rim heightRim heightRim heightRim height

    FollowFollowFollowFollow----throughthroughthroughthrough

    Hand positionHand positionHand positionHand position

    Aiming pointAiming pointAiming pointAiming point

    Bend kneesBend kneesBend kneesBend knees

    BalanceBalanceBalanceBalance

    Size of ballSize of ballSize of ballSize of ball

    LopsidednessLopsidednessLopsidednessLopsidedness

    Grain/FeelGrain/FeelGrain/FeelGrain/Feel(grip)(grip)(grip)(grip)

    Air pressureAir pressureAir pressureAir pressure

    Training Training Training Training 

    Conditioning Conditioning Conditioning Conditioning  MotivationMotivationMotivationMotivation

    ConcentrationConcentrationConcentrationConcentration

    ConsistencyConsistencyConsistencyConsistency

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    Passenger processing at gate

    Late cabin cleaners

    Unavailable cockpit crew

    Late cabin crew

    Personnel

    Aircraft late to gate

    Mechanical failures

    Equipment

    Procedures

    Waiting for late passengers

    Weight/balance sheet late

    Poor announcement of departures

    Delayed check-in procedure

    Delayed

    flight

    departures

    Materials

    Late food service

    Late fuel

    Late baggage to aircraft

    Contractor not provided

    updated schedule

    Figure 4.11

    Weather

    Air traffic delays

    Other

    Source: Adapted fromD. Daryl Wyckoff, “NewTools for Achieving Service Quality.” The CornellHotel and RestaurantAdministration Quarterly, November 1984, pg. 89. © 1984 Cornell H.R.A. Quarterly. Used by permission. Allrights reserved.

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    (d)(d)(d)(d) Pareto Chart: A graph to identify and plot problems or defects inPareto Chart: A graph to identify and plot problems or defects inPareto Chart: A graph to i dentify and plot problems or defects inPareto Chart: A graph to identify and plot problems or defects indescending order of frequencydescending order of frequencydescending order of frequencydescending order of frequency

    Figure 6.6Figure 6.6Figure 6.6Figure 6.6

       F   r   e   q  u   e   n   c  y

       F   r   e   q  u   e   n   c  y

       F   r   e   q  u   e   n   c  y

       F   r   e   q  u   e   n   c  y

       P   e   r   c   e   n   t

       P   e   r   c   e   n   t

       P   e   r   c   e   n   t

       P   e   r   c   e   n   t

    AAAA BBBB CCCC DDDD EEEE

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    Number ofNumber ofNumber ofNumber of

    occurrencesoccurrencesoccurrencesoccurrences

    Room svcRoom svcRoom svcRoom svc CheckCheckCheckCheck----inininin Pool h oursPool hoursPool hoursPoo l hours Mi ni barMinibarMinibarMinibar Misc.Misc.Misc.Misc.72%72%72%72% 16%16%16%16% 5%5%5%5% 4%4%4%4% 3%3%3%3%

    12121212

    4444 3333 2222

    54545454

    –––– 100100100100

    –––– 93939393–––– 88888888

    –––– 72727272

    70707070 ––––

    60606060 ––––

    50505050 ––––

    40404040 ––––

    30303030 ––––

    20202020 ––––

    10101010 ––––

    0000 ––––

       F   r   e   q  u   e   n   c  y   (   n  u   m   b   e   r   )

       F   r   e   q  u   e   n   c  y   (   n  u   m   b   e   r   )

       F   r   e   q  u   e   n   c  y   (   n  u   m   b   e   r   )

       F   r   e   q  u   e   n   c  y   (   n  u   m   b   e   r   )

    Causes and percent of the totalCauses and percent of the totalCauses and percent of the totalCauses and percent of the total

       C  u   m  u   l   a   t   i  v   e   p   e   r   c   e   n   t

       C  u   m  u   l   a   t   i  v   e   p   e   r   c   e   n   t

       C  u   m  u   l   a   t   i  v   e   p   e   r   c   e   n   t

       C  u   m  u   l   a   t   i  v   e   p   e   r   c   e   n   t

    Data for OctoberData for OctoberData for OctoberData for October

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    (e)(e)(e)(e) Flowchart (Process Diagram): A chart that describes the steps in aFlowchart (Process Diagram): A chart t hat describes the steps in aFlowchart (Process Diagram): A chart t hat describes the steps in aFlowchart (Process Diagram): A chart t hat describes the steps in aprocessprocessprocessprocess

    Figure 6.6Figure 6.6Figure 6.6Figure 6.6

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    MRI FlowchartMRI FlowchartMRI FlowchartMRI Flowchart

    1. Physician schedules MRI2. Patient taken to MRI3. Patient signs in4. Patient is prepped5. Technician carries out MRI6. Technician inspects film

    7. If unsatisfactory, repeat8. Patient taken back to room9. MRI read by radiologist10. MRI report transferred to

    physician11. Patient and physician discuss

    11111111

    10101010

    20%20%20%20%

    9999

    888880%80%80%80%

    1111 2222 3333 4444 5555 6666 7777

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    Many problemsMany problemsMany problemsMany problems

    Worker fatigueWorker fatigueWorker fatigueWorker fatigue

    Measurement errorMeasurement errorMeasurement errorMeasurement error

    Process variabilityProcess variabilityProcess variabilityProcess variability

    Cannot inspect quality into a productCannot inspect quality into a productCannot inspect quality into a productCannot inspect quality into a product

    Robust design, empoweredRobust design, empoweredRobust design, empoweredRobust design, empoweredemployees, and sound processes areemployees, and sound processes areemployees, and sound processes areemployees, and sound processes are

    better solutionsbetter solutionsbetter solutionsbetter solutions

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    The Operations Manager mustThe Operations Manager mustThe Operations Manager mustThe Operations Manager mustrecognize:recognize:recognize:recognize:

    1.1.1.1. The tangible component of servicesThe tangible component of servicesThe tangible component of servicesThe tangible component of servicesis importantis importantis importantis important

    2.2.2.2. The service process is importantThe service process is importantThe service process is importantThe service process is important

    3.3.3.3. The service is judged against theThe service is judged against theThe service is judged against theThe service is judged against thecustomer’s expectationscustomer’s expectationscustomer’s expectationscustomer’s expectations

    4.4.4.4. Exceptions will occurExceptions will occurExceptions will occurExceptions will occur

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    Reliability Consistency of performance and dependability

    Responsiveness Willingness or readiness of employeesCompetence Required skills and knowledge

    Access Approachability and ease of contact

    Courtesy Politeness, respect, consideration, friendliness

    Communicat ion Keeping customers informed

    Credibility Trustworthiness, believability, honesty

    Security Freedom from danger, risk, or doubt

    Understanding/knowing the customer

    Understand the customer’s needs

    Tangibles Physical evidence of the service

    Table 6.5Table 6.5Table 6.5Table 6.5

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    Managers should have a plan for when

    services fail

    Marriott’s LEARN routine

    Listen

    Empathize

    Apologize

    React

    Notify

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    Also known as source controlAlso known as source controlAlso known as source controlAlso known as source control

    The next step in the process is yourThe next step in the process is yourThe next step in the process is yourThe next step in the process is your

    customercustomercustomercustomer

    Ensure perfect productEnsure perfect productEnsure perfect productEnsure perfect productto your customerto your customerto your customerto your customer

    PokaPokaPokaPoka----yoke is the concept of foolproof devices or techniques designedyoke is the c oncept of foolproof devices or techniques designedyoke is the concept of foolproof devices or techniques designedyoke is the c oncept of foolproof devices or techniques designedto pass only acceptable productto pass only acceptable productto pass only acceptable productto pass only acceptable product

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    OrganizationWhat is

    Inspected Standard

    Jones Law Office Receptionistperformance

    Billing

    Attorney

    Is phone answered by thesecond ring

    Accurate, timely, andcorrect format

    Promptness in returningcalls

    Table 6.4Table 6.4Table 6.4Table 6.4

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    OrganizationWhat is

    InspectedStandard

    Hard Rock Hotel Receptiondesk

    Doorman

    Room

    Minibar

    Use customer’s name

    Greet guest in less than 30seconds

    All lights working, spotlessbathroom

    Restocked and chargesaccurately posted to bill

    Table 6.4Table 6.4Table 6.4Table 6.4

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    OrganizationWhat is

    InspectedStandard

    Arnold PalmerHospital

    Billing

    Pharmacy

    Lab

    Nurses

    Admissions

    Accurate, timely, andcorrect format

    Prescription accuracy,inventory accuracy

    Audit for lab-test accuracy

    Charts immediatelyupdated

    Data entered correctly andcompletely

    Table 6.4Table 6.4Table 6.4Table 6.4

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    OrganizationWhat is

    Inspected Standard

    Olive GardenRestaurant

    Busboy

    Busboy

    Waiter

    Serves water and breadwithin 1 minute

    Clears all entrée items andcrumbs prior to dessert

    Knows and suggestspecials, desserts

    Table 6.4Table 6.4Table 6.4Table 6.4

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    OrganizationWhat is

    InspectedStandard

    NordstromDepartmentStore

    Display areas

    Stockrooms

    Salesclerks

    Attractive, well-organized,stocked, good lighting

    Rotation of goods,organized, clean

    Neat, courteous, veryknowledgeable

    Table 6.4Table 6.4Table 6.4Table 6.4

    JapaneseTerm

    EnglishEquivalent

    Meaning in JapaneseContext

    Seiri TidinessThrow away all rubbish and unrelatedmaterials in the workplace

    Seiton OrderlinessSet everything in proper place forquick retrieval and storage

    Seiso CleanlinessClean the workplace; everyoneshould be a janitor

    Seiketsu StandardizationStandardize the way of maintainingcleanliness

    Shitsuke DisciplinePractice 'Five S' daily - make it a wayof life; this also means 'commitment'

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    To Accompany Krajewski &

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    Checklists

    Figure 4.12

    Headliner Defects

    Defect type Tally Total

    A. Tears in fabric /

    B. Discolored fabric

    C. Broken fiber board //

    D. Ragged edges /

    Total

    To Accompany Krajewski &

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    Checklists

    Headliner Defects

    Defect type Tally Total

    A. Tears in fabric //// 4

    B. Discolored fabric /// 3

    C. Broken fiber board //// //// //// ////

     //// //// //// / 36

    D. Ragged edges //// // 7

    Total 50

    Figure 4.12

    To Accompany Krajewski &

    RitzmanOperationsManagement: Strategy and

     Analysis, Seventh Edition ©

    2004 Prentice Hall, Inc. All

    C

    DA B

    Pareto Chart

    100

    80

    60

    40

    20

    0

       C  u   m  u   l   a   t   i  v   e   p   e   r   c   e   n   t   a   g   e

       N  u   m   b   e   r   o   f   d   e   f   e   c   t   s

    50

    40

    30

    20

    10

    0

    Defect typeFigure 4.12

    To Accompany Krajewski &

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     Analysis, Seventh Edition ©

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    Cause-and-Effect Diagram

    Figure 4.12

    Out of specification

    Not available

    Materials

    Humidity

    Schedule changes

    Other

    Machine maintenance

    Machine speed

    Wrong setup

    Process

    Training 

    Absenteeism

    Communication

    People

    Broken

    fiber board

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    Bar Chart 20

    15

    10

    5

    0   N  u   m   b   e   r   o   f   b   r   o   k   e   n   f   i   b   e   r   b   o   a   r   d   s

    First Second Third

    ShiftFigure 4.12

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     Analysis, Seventh Edition ©

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    Figure 4.13

    (a) Flowchart for one-teller bank

    (b) Flowchart for two-teller bank

    Entrance Buffer Work Station Buffer

    Door Line Teller Served Customers

    Work Station

    Teller 1

    Entrance Buffer Buffer

    Door Line Served Customers

    Work Station

    Teller 2

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    Figure 4.14

    Element Element Statistics Overall  Types Names Means  

    Entrance(s) Door Service level   0.90

    Buffer(s) Line Mean inventory   4.47

    Mean cycle time  11.04