quality vs quantity in smm
TRANSCRIPT
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Quality vs. Quantity in Social Media Marketing
Tina D’Angelo &Jessica DeGrasse
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Quality
“the standard of something as measured against other things of a similar kind; the degree of excellence of something”.
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Quantity
“the amount or number of a material or abstract thing not usually estimated by spatial measurement.”
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• Quality
• Photo albums
• Share video/photo
• Conversational
• Exclusive information/offers
• Highly effective Facebook posts create as much engagement as brands relying on a quantity- driven approach
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• Quality & Quantity
• Share useful information with consumers
• Engage with consumers
• Live feed
• Location / Events
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• Quality
• Images
• Professional / Business oriented
• Connections
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• Quality & Quantity
• Only image’s to express brand
• High quality photos
• Proper tags and hash tags
• Follow trends
• Followers
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YouTube
• Quality
• Shareable
• Views
• High quality video / music / edits
• Relevant to business or product
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Inspire.Connect.Succeed.