QUANITATIVE AND QUALITATIVE ATTRIBUTES OF WIDGECORP’S NEW

SNACK FOOD

KENNETH C HOLMES

DR. HENRIETTA OKORO

APPLIED MANAGERIAL DECISION MAKING

4/13/15

PHASE 1 INDIVIDUAL PROJECT

QUALITATIVE DATA

• What is qualitative data?• Examples of qualitative data.• What is qualitative data based on?• Sources of qualitative data.• Nominal VS. ordinal data.• Rating scale of nominal and ordinal data

QUANTITATIVE DATA

• What is quantitative data?• Examples of quantitative data.• Discrete VS. continuous• Interval VS. ratio data.• Population VS sample • Benefits of studying a sample

SNACK FOOD STUDY

• Qualitative attributes to measure.• Quantitative attributes to measure.• The types of population used in the study.• The qualities required of each participant.• The possible questions asked of each participant.• Measuring the results using ordinal and

quantitative value scales.• The plan.

NON BIAS

• Why non-bias is important• Moderator bias• Biased questions• Biased answers• Biased sample• Biased reporting

ORDINAL QUALITY PIE CHART

1%2%

24%

28%

45%

Quality

Very Poor QualityPoor QualityNeutralQualityHigh Quality

QUANTITATIVE SCALE

Very Un-likely to Purchase

Unlikely to Purchase

Neutral Likely to Purchase

Very Likely to Purchase

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

BUSINESS INTELLIGENCE

• What is business intelligence?• Benefits of business intelligence.• Data analysis applications.• How BI data is stored.• Converting data.• The business intelligence team.• Business Intelligence security.• Business Intelligence VS. Advanced Analytics

REFERENCES• B, B. (2011, January 29). What is Qualitative Data? Retrieved from

www.qwhatisit.com>Science• Celine. (2011, August 14). Difference Between Ordinal Data and

Interval Data. Retrieved from www.differencebetween.net/Science/Mathematics-Statistics

• Celine. (2011, April 14). Difference Between Population and Sample. Retrieved from www.differencebetween.net/..../difference-between-population-and-sample

• Kaushik, N. (2011, August 13). Difference Between Qualitative Data and Quantitative Data. Retrieved from www.differencebetween.net/....qualitative-data-and -quantitative-data

• N.A. (2011, September 25). Difference Between Discreet and Continuous Variables. Retrieved from www.differencebetween.com>....>Science>Mathematics

REFERENCES• N.A. (2011, September 20). Difference Between Nominal Data and

Ordinal Data. Retrieved from www.differencebetween.com>....>Science>Mathematics

• N.A. (2012, November 24). Difference Between Interval and Ratio. Retrieved from www.differencebetween.net/Science/Mathematics-Statistics/....

• N.A. (2012). Qualitative Research Bias - How to Recognize it. Retrieved from www.FocusGroupTips.com/qualitative-research.html

• Pyle, L. S. (2010, September 23). How to do Market Research-The Basics. Retrieved from www.entrepreneur.com/article/217345

• Rouse, M. (2015). Business Intelligence (BI). Retrieved from www.searchdatamanagement.techtarget.com/definition/business-intelligence