quasar snapshot
TRANSCRIPT
India’s largest digital media services providerIndia’s largest digital media services provider
A WPP COMPANY
…a group of digital experts who mash up media &
We are…
technology creatively…
…a part of…
A Joint venture with WPP
Quasar is India’s largest Digital Media
and eBusiness solutions company
A JV with Yahoo!
Tyroo is India’s leading ad-network with its
own world class self-serve technology and
over 2500 website partners
Leading Travel Technology
Products and services company
India’s first travel search engine.
Log on to Zoomtra.com to
search for cheapest travel solutions.
Incubator program that incubates and accelerates digital
business ideas
Technology
…and service partners for…
FMCG
Automotive
Services
Internet
Response Solutions
• Email marketing & analytics
• Email marketing & analytics
Brand Solutions
• Online planning and buying
• Online planning and buying
Interactive Engineering & Development
• Website design & development
• Website design & development
Web Analytics & Measurement
• Analytics Deployment
• Analytics Deployment
Social Media
• Content creation, sourcing and
• Content creation, sourcing and
INDIA’S ONLY FULL-SERVICE DIGITAL AGENCY
…as…
analytics• Search marketing• Affiliate marketing• Digital CRM
analytics• Search marketing• Affiliate marketing• Digital CRM
buying• Ad unit creation• Broadband video• Mobile Marketing• Emerging Media
buying• Ad unit creation• Broadband video• Mobile Marketing• Emerging Media
development• Information
Architecture• Content
management• eCommerce• Application and
Widgets• Online Games
development• Information
Architecture• Content
management• eCommerce• Application and
Widgets• Online Games
Deployment• Research & Analysis• AdServer Integration• Usability
Implementation
Deployment• Research & Analysis• AdServer Integration• Usability
Implementation
sourcing and adaptation
• Online reputation management
• Blog Tracking Services
• Seeding services
sourcing and adaptation
• Online reputation management
• Blog Tracking Services
• Seeding services
LOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCE
•Banners•Video•Point Roll•Roll Over•Interactive•Network•Exchange•Success-based
•Banners•Video•Point Roll•Roll Over•Interactive•Network•Exchange•Success-based
DISPLAY
•Web•Local•SEO•Reputation Management•White Papers
•Web•Local•SEO•Reputation Management•White Papers
SEARCH
•SMS•Tag lines•Games•Applications•WAP•Bluetooth Marketing
•SMS•Tag lines•Games•Applications•WAP•Bluetooth Marketing
MOBILE
•Videos•Animation•MMS•Event Promo
•Videos•Animation•MMS•Event Promo
STEALTH/VIRAL
•Community•Community
…providing end-to-end digital services...
•Community•Blogs•WebPR•Social Net•Video host
•Community•Blogs•WebPR•Social Net•Video host
USER-BASED
COMMUNICATION & MEDIA PLANNING
Media Buying assistance
Campaign execution.Results
…topped with a business protection suite…Quasar Online Centre Of Operations Excellence
OCOE @
Scheduled Updates
Intelligence & AnalysisOptimization
Reporting
@
The only agency with a stand-alone centre to ensure protection against servicing or operational fall-outs
The Quasar 360°
Why Us?
20% LowestCPC / CPM
Scale | Efficiency | Experience
Scale Efficiency Experience
We bring to the table…
Top Internet advertisers AoROf entire OnlineOnline Mediabeing boughtin India
Shows real-time optimization | builds campaign knowledge
..and offer our clients ad-serving control that …
A campaign without AD serving
Creative file on publisher server
Post campaign report, for next campaign reference
Campaign period end of Day
A campaign with AD servingA campaign with AD serving
Creative file on publisher server
Optimizing when the campaign is liveAchieve better overall campaign result
Campaign period
Real time tracking & adjustments
Quasar is equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas
Ad-server based behavioral targeting
…and ensure unparalleled targeting…
Step 1
User arrives on a Dell page and selects business section. AdServer tags the user into the ‘Business’ category.
Step 2
The user is reached by the media campaign. AdServer checks for a ‘Business’ tag.
If present ,displays ‘Business’ related ads. If present ,displays ‘Business’ related ads.
If not, displays a generic Dell ad.
Buy a Dell XPS for business. Prices dropped!
Best-in-class Tools
…plus extensive analytics…
HBX Analytics
Google Analytics
Quasar Reporting Structure
…and reporting…
Matching the achieved figures against booked figures
Publisher wise Day wise performance Analysis
The capability to optimize media spends: Exchange Optimizer
We are also the only agency that has…
Traditional points of engagement
Level 1 OptimizationOptimization
Level 2 Optimization
Save over 30% on regular spends = Higher performance of Save over 30% on regular spends = Higher performance of your marketing dollaryour marketing dollar
There is even more to us than what meets the eye…meets the eye…
…enough to warrant a conversation!
As some of our clients say..
“Visa's relationship with Quasar goes back 12 months ever since it forayed into Internet advertising in India. One has noticed that Quasar is always trying to be a step ahead of its client's requirements - for Visa this period saw two critical product launches in the e-commerce space and the team at Quasar brought a lot of passion and domain knowledge in helping establish these two products. Their willingness to go deep into understanding client needs is a big positive and this should hold them in good stead”
…. Gagan Maini, Country Marketing Manager
“At Motorola, the Internet plays as significant a role for us to achieve our marketing goals as any other media such as television or print. In India, we have partnered with Quasar, who television or print. In India, we have partnered with Quasar, who have helped us execute some very successful Internet campaigns. This has been primarily possible because the Quasar team comprises of Internet specialists, who understand the medium better than any other Indian agency. We are now taking this partnership further by exploring new media opportunities in other emerging markets in the region.”
… Trivikram Thakore, Vice President (Marketing)Our experience of working with Quasar Media has been great. The internet, as a vehicle to reach our audiences, presents us great opportunities. I am sure that at Microsoft we will leverage these opportunities successfully with Quasar Media as our online media partners.
Onwards,
Anurag Gour | Online Marketing Manager
Let’s Talk!