Image

The magazine which I have produced features a mid-shot of the main

protagonist within the film trailer that I have produced. This is a key

piece of promotion as it features the main actor of the film and therefore

the audience can directly link the magazine to the film. I have used the

image of the protagonist rather than the antagonist as I believe this is

the character that is more relatable to the audience. This can be seen

as within the trailer, the antagonist is seen as a mysterious character

that the audience do not have a direct link to. Whereas, the camera

work in the trailer features the point of view shot from the protagonists

perspective.

The background image links the magazine directly to the genre and

location of the other pieces of promotional work. The mist creates a

creepy effect which is conventional of the Thriller film genre. Whereas,

the tree links the image to the woodland setting without distracting

attention away from the main image.

The images that I used on the magazine and the poster have both been

edited in order for them to look more conventional of the Thriller film

genre. This links the products clearly through their linked Thriller film

genre format.

The image on the poster continues the same themes as the image in

the magazine although I have added the antagonist to this shot as it is

conventional for the poster to feature more that one character on it, but

not the magazine.

Therefore, through making sure there is a clear link to the products

such as the addition of the background image relating to the location of

the film trailer and poster this ensures that all of the three products links

well together.

Camera Work and Editing on Trailer

I included the image of the antagonist making the shh symbol within the

trailer as it clearly links the products together. Through looking into

Thriller films I found that there was always an image that could be

immediately associated with film. It also has a clear link to the title and

therefore, links all of the products together.

Mise-en-scene

Clothing- Within the image on the front cover of the

magazine, I have used the same clothing as in the poster

and the film trailer. This ensures that there is continuity

between the three pieces of work. There is a some scene in

the trailer that feature additional clothing such as a jacket

however, we ensured that this was of a similar colour

scheme in order to provide an effective snapshot of the

narrative of the film.

Lighting- The use of low-key lighting is used throughout the

products that I have used. I have done this as it is

conventional of the Thriller film genre and it ensures that the

three pieces match well together. In the images that I have

used in the poster and magazine these have been edited in

order to give a darker and more sinister appearance to the

ancillary products.

Setting- The majority of the film trailer is filmed in a

woodland location . I have ensured this continues on into the

magazine. I have done this through adding the tree

background to the image.

Therefore, the mise-en-scene which I have used within this

magazine is effective brand identity as the theme of the

mise-en-scene is similar throughout. This therefore, links the

products together and identifies the key elements of this to

the audience.

Fonts

The magazine uses the Woodland style typography that can

be seen within both the poster and the film trailer. This is

effective as it also links the product to the location within the

film through the use of the woodland effect within the

magazine. This creates a sense of brand identity as when

people see the font even without reading all of the text they

can immediately associate it to the product.

Colours

The magazine uses a dark colour scheme combining blue, black and

grey to present the information to the audience. I have chosen these

colours as they work effectively together , in addition to looking

professional and aesthetically pleasing. Additionally, the grey mist is

effective as it connotes mystery which is a conventional theme within

the Thriller film genre.

The masthead of the magazine is located at the top of the

page and is set in front of the protagonists head, allowing

the audience to instantly recognise the topics located within

the magazine

The main image is the key selling point of the magazine and

is effective brand identity as through placing the key actor in

the film on the front the product is recognisable to anyone

who has seen the trailer. The image is placed between the

centre and right third of the page and is an effective use of

composition for the magazine.

The route of the eye layout format is used within the magazine

front cover which is used to draw the audience’s attention

across the magazine. This is a conventional magazine format

that is a house style of film promotions such as in Empire

magazine.

The strapline is featured on the front cover of the magazine

which is designed make the magazine look appealing to the

audience.

The cover lines on the magazine are shown as set back, which shows

that they are less important than the main cover story.

Use of strap lines and phrases such a ‘win’ and ‘special edition capture the audiences attention and

draws them to the key point of information on the front page of the magazine.

Through featuring the main actor of the film trailer on the front cover of the magazine this links the

products together which makes the magazine instantly recognisable to the viewer of the magazine. The

image of the actor is also clearly the main point on the cover of both of the magazine’s. This can be seen

as in both of the images the background does not block out any of the features on the image of the main

actor.

The mise-en-scene of both of the magazines are clearly linked to the genre of the film through featuring

themes such as isolation, mystery, vulnerability and suspense within the film. This can be seen through

the use of the dark foggy backgrounds in both of the images.

Both of the magazine’s use the route of the eye layout. This allows the audience to take in the key point

of the magazine straight away when they look at it. Therefore the key sections are placed along this.

Additionally, both feature film stills at the bottom of the route of the eye. This allows the audience to

associate the cover story with the films within this section.

Both of the posters feature the theme of isolation. Within the one which I have produced this can be seen

with the shot of the empty shot of the woodland which highlights how isolated and alone the location is.

Whereas, I am Legend is an apocalyptic Thriller that represents decay through the black and yellow

colour scheme and through the destroyed bridge which is representative of the destruction of transport

links. Additionally, the I Am Legend poster features birds flying in the background, this is representative

of freedom and escape, which are key themes of the Thriller film genre.

The title is written of the I Am Legend is white serif font so that it stands out against the

background. Additionally, the L and D are written in a larger font in order for the tagline to fit in

the middle effectively. Through placing the tagline close to the title it ensures that it catches

the audiences attention. Similarly the font used within the products which I have made clearly

stand out against the background of the film poster. However, each of the films feature the

different points in the poster such as the use of the wide-shot on the characters. Although this

is linked to the difference in the sub-genre of the films.

Comparison

Throughout both of the film trailers there is a consistent link to the themes of isolation and vulnerability which in turn create the suspense which drives the narrative of both of the trailers. This also links all three of the promotional pieces together as the themes are consistent throughout the magazine, poster and the film trailer.