One way in which I targeted my audience was through gathering audience feedback at different intervals throughout the

construction of my magazine.

Front cover

“I love the colour scheme.” Rianna, 16.

Draft 1

“I really like the photo – the quality is really good

and it represents the magazine well.” Lily 17

“I don’t like the “plus” font or colour at the bottom, it is a bit too bright, it might look nicer darker?”

Marcus 18

“The font in the title is good, it doesn’t look

too immature.” Wilson, 20 “I like the bleed of the

photo over “B-Side,” it looks like other

magazines.” Lauren, 18

After making my first draft I asked for some feedback from some people in my target audience, it was almost all positive, which was good as I was only about half way though.

Draft 2

“I like the layout of the sub-titles, and the colours (red and then white,) it’s

really clear and looks smart.” Wilson, 20

“I’m not sure if the bar-code looks good up there, they’re usually at the bottom.”

Layla, 17

“The bit at the bottom looks better, but it still doesn’t look right – maybe it’s the

white?” Marcus, 18

After the last feedback, I changed the text in the footer to match the rest of the line, however I still got some negative feedback. I also began adding some cover lines.

Draft 3

“The shadow effect on the cover lines makes them clearer but you might need

a bolder font.” Tilly, 20

“For some reason it reminds me of a motorbike magazine! Maybe it’s the font

of the header?” Dean, 16

“The barcode looks much better now.” Layla,18

After the feedback I received for my second draft, I moved the barcode which seemed to look better. I also added a flash box with information about a festival guide, and added some more cover lines.

“The red is a bit bright, it makes it look a bit childish.” Marcus, 18

Draft 3For my final draft, I darkened the tone of the red – which looked much better and resembled the colour I had seen in other rock magazines more effectively. I also changed the colour of the footer as I was still receiving negative feedback and too much white ruined the effect of the black/ red. After swapping around the cover lines and flash box, and changing the fonts a little, it was all much clearer to read.

Contents page

When drafting my contents page my feedback included these quotes:

“I like the inverted colours in the title.” Lauren, 18

“The titles aren’t very clear – an outline might look better?”

Nicole, 22

“I like that it is simple and not too overcrowded.” Sean, 19

I tried to keep my contents page fairly simple to appeal to my older audience without having it look bare. I also continued the colour scheme front cover as to fit in with the conventions of most magazines.

Double Page Spread

“I really like the photo.” Marcus, 18

“The photo looks great.” Liam, 17

“The black blocks behind the title are

really cool.” Liam, 17

“The typography over the photo is a bit

simple and doesn’t really fit with the front

cover.” Mary, 18

After creating the first draft of my double page spread, my audience generally liked the main image and the title, but weren’t as keen on the layout of the font in the pull quote on the left page.

Draft 1

Draft 2

“It looks better without the “British rock” bit.”

Liam, 17

“It looks a bit bare now though.” Marcus, 18

“The typography and colours in the

article make it easy to

understand.” Mary, 18

“I like the pull quote” Will,

16

“the colours look good.” Rianna, 17

After adding the article to the DPS, I kept the colour scheme as red and black (fitting the conventions of a rock magazine,) and removed the title on the left page – which they seemed to prefer.

Final DraftIn my final draft I moved over the pull quote/ title to make it look less bare, as well as changing a few of the colours to create the same effect.