HOW DID YOU

ATTRACT/ ADDRESS

YOUR AUDIENCE?BY REANNE FERNANDEZ

FEEDBACK• DURING THE PROCESS OF MAKING MY MAGAZINE, I UPLOADED UNFINISHED

SCREEN SHOTS OF MY MAGAZINE. BY DOING THIS, I HAD THE CHANCE TO RECEIVE FEEDBACK FROM MY CLASS MATES/TARGET AUDIENCE. THE OVERALL FEEDBACK ON MY FRONT COVER WAS TO INCLUDE MORE COVER LINES AND CONTENT - AS THERE WAS A LOT OF WHITE SPACE ON THE RIGHT SIDE OF MY MODEL. AS WELL AS THIS THE OVERALL FEEDBACK ON MY CONTENTS PAGE WAS TO ADD DROP SHADOWS TO MY TEXT AS IT WAS HARD FOR THE READER TO READ THE TEXT BECAUSE IT WAS ON A COLOURFUL BACKGROUND. IN ADDITION TO THIS, SOME OF MY TEXT COVERED MY MODEL THEREFORE I RE-ARRANGED IT SO THAT IT DOESN’T CLASH WITH HER OUTFIT.

COSTUME• THE OUTFIT THAT MY MODEL IS WEARING IN THE CONTENTS PAGE IS ALL WHITE AND FITTED TO

ENHANCE HER BODY SHAPE, AS IT IS A TREND FOR GIRLS WHO GO CLUBBING TO WEAR REVEALING/EXPENSIVE CLOTHES. THIS IS BECAUSE THE YOUNGER GENERATION IS VERY MATERIALISTIC. THE COLOUR WHITE HAS CONNOTATIONS OF WARM, PURITY AND INNOCENCE. I WANTED MY MODEL TO REPRESENT THIS AS SHE IS A ROLE MODEL TO READERS OF DOPE MAGAZINE, WHICH IS TEENS STARTING FROM 18 YEARS OLD.

• ON MY FRONT COVER AND DOUBLE PAGE SPREAD, MY MODEL WEARS BLACK SKINNY HIGH-WAISTED JEANS AND BLACK BRALET WITH BRIGHT RED HEELS. USUALLY ON A NIGHT OUT GIRLS TEND TO COLOUR BLOCK THEIR OUTFITS WITH STATEMENT HEELS OR A CLUTCH BAG. WEARING BLACK HAS CONNOTATIONS OF NIGHT TIME AND MYSTERY, WHICH I WANTED MY FEATURED DJ TO REPRESENT, ATTRACTING MORE READERS.

LOCATION• FOR MY LOCATION PHOTOGRAPHY, I HAVE USED BRICK LANE BECAUSE OF ITS

WELL KNOW VARIETY OF GRAFFITI. GRAFFITI IS FULL OF BRIGHT COLOURS JUST LIKE THE LIGHTING OF A NIGHT CLUB. BY HAVING THIS IN MY BACKGROUND, IT SHOWS THAT I HAVE RESEARCHED MY AUDIENCE AND I HAVE CONSIDERED THEM IN THE CHOICE OF MY LOCATION PHOTOGRAPHY. THE BACKGROUND OF MY CONTENTS PAGE IS AN IMAGE OF MY MODEL IN FRONT OF SOME GRAFFITI, USING THIS AS MY BACKGROUND MAKES MY MAGAZINE SEEM MORE INTERESTING AND MAY INFLUENCE MY READERS INTO BUYING DOPE MAGAZINE

ASPIRATIONAL MODEL

• MY DOUBLE PAGE SPREAD (DPS) IS ALL ABOUT HOW MY FEATURED MODEL FOLLOWED HER DREAMS OF BECOMING A DJ AND SUCCEEDED. BY WRITING ABOUT THIS, IT SHOWS THAT MY MODEL HAS CONNOTATIONS OF YOUTH, ASPIRATION AND INDEPENDENCE. THIS CLEARLY SHOWS THAT MY MODEL IS A ROLE MODEL AND A GOOD INFLUENCE TOWARDS HER FANS. I WANTED DOPE MAGAZINE TO PROMOTE SUCCESS THROUGHOUT MUSIC - WHICH I HAVE DONE.

FONT & COLOUR SCHEME• THE FONT OF MY MASTHEAD AND HEADINGS ARE SIMPLE, YET MODERN, AS

IT LOOKS LIKE GRAFFITI WRITING BUT VIRTUAL. USING THIS FONT FITTED IN WITH THE LOCATION PHOTOGRAPHY OF BRICK LANE BECAUSE BRICK LANE IS FULL OF GRAFFITI. USING THIS FONT HELPED TO ATTRACT MY YOUTHFUL AUDIENCE.

• AS WELL AS FONT, I USED A CONSISTENT COLOUR SCHEME THROUGHOUT MY MAGAZINE OF NEON PINK, GREEN AND YELLOW. THESE THREE COLOURS ARE NORMALLY USED IN THE LIGHTING OF CLUBS AS THEY ARE BRIGHT AND EYE CATCHING, WHICH I WANTED MY TEXT TO REPRESENT.

LANGUAGE• THE LANGUAGE I USED THROUGHOUT MY MAGAZINE IS COLLOQUIAL AS I WANTED TO ATTRACT A

YOUNG AND FUN AUDIENCE AND I WANTED TO KEEP MY READERS ENTERTAINED. ON MY FRONT COVER, I USED A PLAY ON WORDS TO KEEP MY READERS ENTERTAINED. INSTEAD OF USING THE WORD ‘COLLABORATION’, I USED ‘COLLAB-TASTIC’. THIS MAKES MY COVER LINES LOOK AND SOUND MORE ATTRACTIVE. ALSO, ON MY CONTENTS PAGE, I USED THE PHRASE ‘COMIN’ UP’ AS MY HEADER FOR THINGS THAT ARE TRENDING. I SHORTENED THE WORD ‘COMING’ TO SHOW THAT I HAVE INCORPORATED SLANG THROUGHOUT MY MAGAZINE – AS THE TARGET AGE OF MY READERS ARE YOUNG AND USUALLY TALK IN SLANG. LASTLY, IN MY DPS, I CREATED EMPHASIS ON SOMETHING MY FEATURED ARTIST HAD SAID DURING HER INTERVIEW, “ART IS MY INSPIRATION.” BY USING THIS AS MY PULL QUOTE, THIS TELLS MY READER THAT MY ARTICLE IS INSPIRATIONAL AND ALSO ATTRACTS A YOUNGER GENERATION WHO USUALLY LOOK UP TO ARTISTS THEY LIKE.